Russian media Haier washing machine factory has started production in 2019

Russian media reported that last month, Haier signed a tripartite agreement with the government of the Republic of Tatarstan and the city of Naberezhni-Cherny to build a washing machine factory on the Kama River to meet the growing demand in the Russian market. At present, the washing machine factory has been started, with a designed production capacity of 500,000 units. It is expected to be completed by July 2019.

Radiation of Central Asian and European "Chinese Miracles" Reappearing

It is understood that the factory is located on the beautiful Kama River. Although the city of Czerny in the late autumn is already below 0 degrees Celsius, the staff of Haier washing machine factory often sees the busy figure of the staff. The designer who participated in the design said that he I am very proud to be able to participate in the construction of the Haier factory. Now the weather is not too cold, so I have to survey the site to make a better design.

Dmitry Tebenkov, who is responsible for the planning of the industrial park, said: "Our new washing machine factory will invest 50 million US dollars, which will bring 350 jobs to the local area. This washing machine factory and the refrigerator factory put into production in 2016 are both Haier Russia. The first phase of the industrial park. The industrial park not only has factories, but also administrative support and research and development centers. This industrial park plan has now led the new standards of local industrial parks. I am proud that Haier can bring leading standards to the local area. 2019 After the product is put into production in July, the products will radiate throughout Russia, Central Asia and some European countries. I believe we will create a new Chinese miracle again."

Global “clothing care” strategy overseas roots

From export products to export factories, Haier’s “Chinese miracle” brought to Russia is far more than that. On October 23, 2017, Haier Washing Machine announced a strategic upgrade from a single product to a complete life solution to launch the world's first “clothing care” lifestyle. The Russian washing machine factory also offers solutions from traditional single washing machine factories to laundry care solutions. One of the overseas models of the IoT factory.

What is the clothing care strategy? Ding Laiguo, general manager of Haier Clothing Care China, said that the upgrade of Haier's washing machine strategy is actually the result of the continuous upgrading of consumer demand. In the past, the washing machine only needed to wash the clothes. Now the user's awareness of the washing and washing of the clothes is no longer limited to washing, but washing. The Haier washing machine, which was born according to the concept of clothing care, can provide users with product solutions that adapt to different scenarios. These solutions will also be applied to new products in the Russian washing machine factory, bringing the Haier clothing care experience to Russian and Central Asian users.

Haier takes root in the world with 8 consecutive championships

In January 2017, the world's authoritative market research agency Euromonitor officially announced that Haier ranked first in the world for the eighth time. In addition, the washing machine continues to rank first in the world with a brand that significantly leads the second place. These achievements reflect Haier's global layout has been very effective, relying on Haier's insistence on manufacturing, sales, research and development of the "three in one" localization strategy, localized innovation centered on the needs of local users, steady and steady "going in", the Russian home appliance market Fast expansion is the best portrayal.

Up to now, Haier's home appliances have been exported to more than 160 countries and regions around the world. From the products going out to the enterprises, the industry chain has become a part of localization with Haier's global layout, and Haier brand has become a famous brand from China. A world brand that affects the world.

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