"Toshiba, Toshiba, Toshiba in the new era!", I believe many Chinese are very familiar with this advertising phrase. At that time, several well-known Japanese manufacturers such as Sony, Toshiba, Hitachi, Sanyo, and Panasonic were very successful in the global home appliance market. Advertisements for Japanese electrical products were even more familiar in the past and were once synonymous with high quality, but they were all Become a thing of the past.
On November 14, 2017, Hisense Electric Co., Ltd., a listed company of Hisense Group, and Toshiba Corporation jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) had officially transferred Hisense.
After the completion of the transfer, Hisense Electric will enjoy a package of Toshiba TV products, brands, operating services, etc., and will have 40 years of global brand authorization for Toshiba TV. The amount of the equity transfer was tentatively calculated at 12.9 billion yen (approximately RMB 798 million).
Whether it is for Toshiba, which is eager to save itself, or China Hisense, which is rising rapidly, perhaps this transaction is a “best choiceâ€.
Toshiba’s Westinghouse Electric received negative impact from the Fukushima nuclear power plant, causing its nuclear power business to suffer heavy losses, involving other businesses, and fell into a serious financial crisis of insolvency. In fiscal year 2015, Toshiba’s net loss for the full year was 483.2 billion yen, which was the largest loss record in 140 years.
In order to fill the gap in the business of nuclear power, Toshiba began to sell iron in shabby pots, closed overseas manufacturing plants, severely abolished its employees, sold trademark rights in Europe, Southeast Asia, and other regions, and staged an international retreat.
For the imaging business, it is clear that Toshiba has difficulty in investing more resources. In order to maintain the competitiveness and corporate value of TVS, the best choice is to seek financial support from a wealthy owner. Hisense, who has the ability to operate with excellent business and strong capital, is naturally a good thigh.
For Hisense, Toshiba has deep technical accumulation in quality technology, focusing on thousands of patents in terms of image quality chips and image core algorithms. The acquisition is undoubtedly beneficial to Hisense's improvement in image quality.
Secondly, Hisense ranks third in the global TV market, but there is a certain distance from Samsung and LG. Although Toshiba's current situation is not good, its hard power is still very strong, and it still ranks second in the Japanese domestic market. After winning Toshiba, it will help consolidate Hisense's position in the international color TV market.
Therefore, this acquisition of Toshiba's image business by Hisense can be said to be a win-win situation. The combination of the two forms a commercial effect of 1+1>2, and also provides a new breakthrough for the future of the entire television industry.
Hisense overseas acquisition is not the first time
It is not as good as investing in a large amount of funds to research and develop new products. However, the acquisition of well-known foreign home appliance manufacturers has become a way for Chinese home appliance companies to expand their product line to a very high price/performance ratio.
As early as 2005, Hisense Air Conditioning Co., Ltd. and Gu Chujun led Greencool Co., Ltd. to reach an agreement of RMB 0.9 billion to purchase 26.43% shares of Kelon Electric Co., Ltd. held by Guangdong Greencool. Hisense Air-conditioner became the largest shareholder of Kelon Electric. And the actual controller. It became the largest purchase case in the domestic appliance industry at that time.
Through the acquisition of Kelon, Hisense suddenly held three brands: Hisense, Kelon, and Rongsheng. His original brand benefit from Kelon, Hisense in the field of white electricity from the second-line position instantly mentioned the white line front camp.
On July 31, 2015, Hisense Group and Sharp of Japan announced that Hisense invested US$23.7 million to acquire the entire equity and assets of the Sharp Mexico plant. At the same time, Hisense will acquire Sharp TV's brand use rights in the North American market for five years.
Nowadays, with the acquisition of Toshiba's image business, Hisense again and again staged a “snaking imageâ€, and through acquisition, it has pushed Hisense’s position in the home appliance industry to the forefront of the world and its ambition has extended from the domestic to the international market.
In contrast, Toshiba has participated in many acquisitions in recent years, but it is not buying but selling. The nuclear industry lost money. In order to avoid being forced to withdraw from the market due to operating losses, Toshiba took the path of selling assets.
At the end of 2015, Toshiba sold the land and construction assets (approximately US$25 million) of its independent color TV production plant and two-bay washing machine manufacturing base to Skyworth Group;
In 2016, Toshiba sold its subsidiaries in the white goods business, such as washing machines and refrigerators, to Midea Group;
In October of this year, Toshiba sold its flash memory chip subsidiary at a price of 2 trillion yen (about 17.5 billion U.S. dollars) to a consortium led by Bain Capital (members include Apple, Dell, Hynix, etc.); now TV business is also spent on Hisense. group. If we withdraw from the computer market, Toshiba’s business in the face of general consumers will almost disappear, and it will only be able to stick to the upstream industries of electronic consumer products.
Chinese companies buy overseas buy buy
In recent years, it has become common for Chinese home appliance companies to go out and acquire foreign companies. As early as 2010, the right to use the Pioneer TV brand in China had long been sold to Suning. Immediately after the Chinese household appliance companies started to hang, the pace of cross-border acquisitions has not stopped. Looking at the past few years, what are the achievements of Chinese home appliance overseas acquisitions?
Haier, who first stepped out of the country, purchased the old Japanese home appliance company Sanyo in R&D and sales of washing machines and refrigerators in Japan, Indonesia, Malaysia, the Philippines, and Vietnam in 2011 for US$128.3 million. In 2012, it also spent USD 766 million to win. New Zealand national treasure family kitchen appliance company Fisher & Paykel, in 2016, bought the world's top home appliance company General Electric for $5.5 billion.
In 2015, Changhong, a domestic TV boss, took over the Sanyo TV business from Panasonic. Skyworth also followed closely with the acquisition of the TV business of the German TV maker Maiz and Sharp's production line in Mexico. TCL acquired Novatel Wireless from the United States at the end of the year. MIFI business.
As the white power industry’s role, Midea’s overseas acquisition business did not fall. In November 2011, Midea’s acquisition of 51% of Carrier’s Latin American air-conditioning business company’s price of US$223.3 million improved the layout of Midea’s home appliances globally. The company also acquired 80.1% of the Toshiba white goods business at a price of 3.3 billion yuan.
Lenovo swallowed 90% of Japan's NEC and 51% of Fujitsu's personal computers the previous year. This year, Sharp married Hon Hai.
There are not many traditional Japanese brands acquired by Chinese companies. Except for Sony and Panasonic, almost all other home appliance brands are state-owned, Toshiba, Takada, NEC, etc., and Japanese giants in the global home appliance market seem to have lost their glory.
Global Collaboration Divides Japanese Advantage
First, look at the external reasons. In today's mobile Internet era, Japanese manufacturing companies are faced with multiple clashes: facing the US squeeze in the upper reaches of the industry chain; and Korean companies competing at the same level; Japanese companies also face the low-end market. Competition with Chinese companies is also now in danger of being annexed.
In the past, Japanese household appliances had two major competition weapons. One was technology leadership, and the other was moderate prices. Now these two major advantages have been basically lost. Today, the impression given by Japanese home appliances is more "good quality but a bit expensive."
The second is internal factors. With the development of digitalization, technical barriers have become lower and lower. The rapid development of semiconductor technology has made it easier to produce products with the same functions and capabilities. High-quality and inexpensive products are widely favored by consumers. Japanese companies stick to past successful experiences. They think that as long as they are products of good quality, they will surely have a market and stick to the principle of manufacturing high-performance products.
Once Japan’s product price/performance advantage is no longer an important reason in today’s “profit eraâ€, due to the survival model of Japanese corporate groups, materials, production equipment, R&D, and manufacturing are all completed by Japanese companies.
Although this closed model can guarantee high quality and high technology content, in the era of smart devices, the benefits brought by these advantages of Japanese companies are rapidly diminishing. On the contrary, Apple and other manufacturers have successfully reduced manufacturing costs by outsourcing, making them Products have an advantage both in terms of technology and price, so that consumers pay.
Summary: In general, the decline of Japanese home appliances, not completely lost in technology and products, largely lost to the mechanism and concept. Japanese companies have problems such as a bloated structure, long decision chains, low operating efficiency, and slow response to consumer terminals. They also hold uncertainties about the trend of intelligent, Internet, and IT in the home appliance industry. Business has not kept pace with the overall market.
As the traditional home appliance industry becomes more and more mature, the profit of its terminal products is getting lower and lower, and it has become the first abandoned industry.
Obviously, the Japanese companies that adhered to the inherent production management model obviously could not continue to adapt to the development of the market, and began to transform the seller's power business in large numbers and then withdrew from the mobile phones, computers, black and white, white goods, and small home appliances markets.
Although the share of Japan’s home appliance companies is decreasing, but its brand is still there, and there are technology licenses, and more is the withdrawal of manufacturing and sales, which free up more energy and funds to develop high-tech industries and become the last of most Japanese home appliance companies. From the B2C field to the B2B field, Japan’s home appliance companies may have to revert to their fields.
7.62MM Power+ Signal Power Connector
power connector is used in power module system. It can select the matching power + signal connector according to the need. The feature is that the number of power and signal contacts and the matching sequence can be selected arbitrarily while keeping the connector size and contact core number unchanged.
Plug (male) / socket (female) can be installed at 90 or 180 degrees. It supports mixed or independent combination of signal and power. The quantity range of power and signal is (2-16) pin and (12-128) pin respectively
Product features
High temperature resistant, glass fiber reinforced and flame retardant polyester is used as insulation material
Copper gold composite conductor with high conductivity is used, and the contact area of the conductor is plated with gold
It adopts shrapnel contact, which has the characteristics of integration, small volume, large current carrying capacity, soft plug-in, blind plug-in, self guidance and high dynamic contact reliability. This series of products can be interchanged with FCI's powerblade series and Tyco's multi-beam series
There are three sizes of center distance of power contact: 5.08mm, 6.35mm and 7.62mm
The length of power hole / signal pin can be selected in two sizes. The power rated current is 45A and the signal rated current is 2.5A
7.62MM Power+ Signal Power Connector
ShenZhen Antenk Electronics Co,Ltd , https://www.antenkelec.com