A very new concept that I have seen recently: Internet search neutrality. In my opinion, the concept should mean that the search results must be fair, without any tendencies and interests. From this point of view, I very much agree with the concept of "network search neutrality".
However, when Google ’s vice president Melissa Mayer wrote for the Financial Times, she put forward a point: neutral search is unrealistic. She said: "Search engines use algorithms and equations to generate order and composition on the Internet, which cannot be done manually. These algorithms include rules that determine which information is the" best "and the method of measurement. Obviously, to Determining which product or service is the best is subjective in this process. But in our view, the concept of 'search neutrality' will threaten innovation and competition-and most importantly, it will threaten your Users improve their ability to find information. The search community has developed a system in which each search engine uses a different algorithm. With so many search engines to choose from, the search engine selected by the user has the most algorithm Close to the idea that is most conducive to the task at hand in my mind. Supporters of 'search neutrality' hope to end the system and introduce a new set of rules for the government to manage the search results to ensure that the results are fair or neutral. There will be huge challenges in practice. In terms of sorting, which method is fair? Alphabetical order? Similarly, new search results need to be included —Not only new web pages, but also new media formats, such as tweets and audio streams. Without competition and experimentation between companies, how can the rules keep up? Undoubtedly, this approach will inhibit the science of search engines Progress. "(FT Chinese Network July 19)
Melissa Mayer analyzed the reason why "Internet search neutrality" could not be established from a technical level. Obviously, she also defended that the search engine cannot be neutral. The implication is that politically colored search results and search results under the influence of economic benefits are normal even if they appear abnormal. This is a technical reason and the result of the development of search engines. However, even if the search engine is not neutral due to technical reasons, you must respect and abide by the relevant laws, and you must abide by the ethical principles of fairness and justice?
As a simple example, in the recent period, Baidu, a Chinese search engine company, has fallen into the vortex of "fake medicine door". CCTV News said that in the process of cracking the counterfeit drug website, the Wuhan police recently discovered that the Internet has become a new medium for the sale of counterfeit drugs. The counterfeit drugs have completed the most critical sales link through the Internet and Baidu bid ranking. This case is related to search: as long as consumers search for a certain keyword on Baidu, the first few pages and the first few items of Baidu search results are all related to fake drug websites, because fake drug websites buy These words and positions are placed. From this point of view, Baidu's "bid ranking" coincides with Google's vice president's "unrealistic search neutrality". But does Baidu's "non-neutral" search concept really bring about "the advancement of search engine-related science"?
The counterfeit drug incident is just a microcosm of the search engine "neutral search neutrality". There are many similar incidents. Simply put, the search results that netizens often see are not the results that they want to see, but the results that the controller of the search engine wants you to see. The search engine can get the results he does not like to make you too lazy to turn In terms of the number of pages, they are even eliminated. This is what they admire for "competition and experimentation between companies" and "progress of related science". "Network search neutrality is unrealistic"!
"In the eyes of some Western countries, network supervision was once an inherent" original sin "in a country lacking democracy and freedom, and must be opposed. However, under the attack of various serious cyber hazards, many countries have thrown their ideology Going aside-Australia ’s new prime minister said that “censorship networks are as normal as censorship of moviesâ€; Germany has brought US social networking site Facebook to court on the charge of leaking user data; in the face of violence and bad information, the Italian government has to review Google Every video on the YouTube video site. "
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