Smart hardware wind comparable to "Can Hong"

The pursuit of users, the proliferation of entrepreneurship, the hard work of vendors, and the Internet giants have contributed to the growth of the smart hardware market in 2015. For start-up companies of smart hardware, from the supply chain to logistics to production to sales, the weakness or absence of any one link may cause the failure of the business.

Jin Lin, vice president of Jindong Finance and person in charge of crowdfunding operations, said in an interview with reporters that the business model of smart hardware has gradually shifted from the past B2C to C2B, and needs more contact with users and the market. Moreover, the threshold of smart hardware entrepreneurship is relatively high. Not only does it need to have a clear business model, but it must also have the ability to integrate multiple resources in manufacturing, warehousing, logistics industry management, and industrial design. This is not only a venture, but also a crowdfunding. the process of.

According to JD.com’s “Intelligent Hardware Data Analysis Report” released in June, the year-on-year sales of smart hardware increased by 264% from January to May 2015, the number of users increased by 215%, and the unit price of smart hardware also increased by 50 yuan.

According to reports, a balance car called "Radish" has been on-line for less than three days, and it has raised more than RMB 1,000 million in Taobao. This product is expected to refresh the record of Taobao's platform. According to another report, Vinci, known as "the world's first wireless smart head unit," recently landed on the Jingdong equity crowdfunding platform. In less than a day, Vinci also achieved the goal of financing 10 million yuan. According to a report from the China Newcom website, Suning Crowd's exclusive first day of the day has been raised.

The crowdfunding model is popular in the IT field and it is closely related to the innate small-scale and high-risk characteristics of startup companies. Although the smart hardware market has a rich mine, which has stimulated the huge power of entrepreneurial companies, but as a typical representative of small and micro enterprises, startup companies are also faced with the difficulties of financing and expensive financing. Many start-ups and three or five guns form a team but they are constrained by insufficient funds. Since the crowdfunding model was introduced into China in 2011, entrepreneurs who had once been confused have found an opportunity to obtain low-cost funds. Start-up companies that focus on smart hardware will naturally not miss this shortcut.

People in the industry believe that with the advancement of sensor technology, the reduction of energy consumption of components, the prolongation of battery life, and the introduction of wireless standards such as low-power Bluetooth, the number of smart hardware devices will grow at a high rate in the next few years, and global smart hardware devices will " The tuyere "appeared in 2020, and crowdfunding will be the biggest blower.