[Text / Gaogong LED Ganqin] As one of the few listed companies in the sports industry, Lehman Optoelectronics has been deeply involved in the football field for many years. In the field of professional competitions, the coverage of Lehman Optoelectronics LED display screen has reached 90%. the above.
Especially this year, Lehman Optoelectronics will strengthen the endogenous growth momentum while carrying out the outreach mergers and acquisitions, continue to consolidate the LED main business, and on the basis of the existing main business, with the help of the country's favorable policies on football development, increase the sports industry. Layout, development of LED and sports business.
From the first half of this year, Lehman Optoelectronics realized the growth of sales revenue and efficiency of sports resources by strengthening the marketing of existing sports resources, helping the company's overall net profit to grow in the first half of the year.
Lehman Optoelectronics released its first-half performance report, saying that the company achieved operating income of 167.807 million yuan in the first half of the year, a decrease of 16.38% compared with the same period of the previous year; net profit attributable to ordinary shareholders of listed companies was 19.825 million yuan, up 5.27% over the same period of the previous year. .
During the reporting period, the company actively implemented the brand development strategy, strengthened its brand building efforts by integrating internal and external resources, and effectively enhanced the brand awareness of the company's products.
“In the first half of the year, we actively participated in major professional exhibitions at home and abroad, and exhibited high-definition P3.9 display, Eyetouch, 55-inch LED TV and lighting products, which were widely recognized by customers at home and abroad.†Director of Lehman Optoelectronics Li Mantie said.
In terms of LED display products, the company sold the LED screen advertising rights of Super League Football League Stadium to Shandong Huifa Food Co., Ltd., and sold the LED screen advertising rights of Zhongchao and Zhongjia League Stadium to Beijing Lehman Twelfth Technology Co., Ltd. Actively participate in the development and operation of the business rights of the football league, laying a foundation for the company to form a perfect football eco-industrial chain.
It is understood that as early as 2011, Lehman Optoelectronics entered the sports industry with football as a cut, became the strategic partner of the Chinese Football Association, the official sponsor of the Chinese Super League, providing all the stadium LED display equipment and services for the 16 clubs of the Super League.
In the following years, Lehman also opened a new blue ocean of sports strategy through capital means.
On July 30, Lehman issued a notice stating that the controlling shareholder of the company will contribute 25 million euros to participate in the equity investment of Swiss Infront Sports Media Group with investors such as Wanda Group, IDG, Chinese Culture Fund and Oriental Pearl.
In addition, the company recently established the Beijing Lehman Kaixing Sports Culture Fund in cooperation with Beijing Kaixing Capital, with a fund size of 500 million yuan.
Li Mantie said that Beijing Lehman Kaixing Sports Culture Fund will focus on the company's development of sports industry strategic goals, screening, stocking and incubating high-quality sports culture, sports technology, Internet and other fields to promote the company's sports industry integration pace. To provide synergy for the company's sports business, to promote the company's industrial operations and capital operations to achieve a benign complementarity, further enhance the company's overall performance and core competitiveness, and accelerate the company's sports strategic layout.
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