Smart TV blooms, and video resources are pitiful. The so-called intelligence becomes so thin after it is divorced from the rich content. When major TV manufacturers vigorously advertise how advanced their TV hardware is, how outstanding their screen performance is, and how diversified their interactions are, you must not forget to pay attention to their rich video and inexhaustible resources. If you are not a DIY lover just wanting to be a TV warm man (warm woman) quietly, or just want to prepare a smart TV with convenient operation and rich content for the elderly and children at home, then TV manufacturers can provide Video resources are particularly important.
According to the document No. 181 issued by the SARFT last year and reiterated recently, it can be understood that terminals such as Internet TV and boxes must obtain content monitoring of 7 licensees, that is, all content must be broadcasted under the integrated broadcast platform of the licensees. . The advantage of radio and television is the collection, processing and production of news content, and the biggest disadvantage is the lag in the development, application and upgrade of new technologies. The seemingly castrated smart TV is actually a process in which manufacturers and broadcasters mutually make progress in mutual games. Next, let's take a look at how the TV manufacturers are performing on TV content under such strict supervision.
Imagine entertainment communication: Cool open TV/Hisense TV
Cool open TV: Cool TV is backed by Skyworth Mountain and enjoys unique and excellent resources. Kukai TV has built a "television center", and its film and television resources come from SARFT's approval of a platform for the qualifications of Internet TV program content services. It has introduced more than 30 global top film and television company resources, including Hollywood, TV series, variety shows, and children. Waiting for 9 major channels. There are more than 10,000 movie works at home and abroad, and more than 40,000 TV sets.
At the same time, the cool open TV app also integrates iQiyi, Youku Video, Tudou, Sohu Video, Tencent Video, Yinyuetai, letv, and the content of all major video websites will cover your eyes.
Hisense TV: There is a Zhenshan treasure in Hisense VIDAA TV. This is an application that integrates the content of 11 mainstream video websites. It can watch more than 800,000 online video content, which is equivalent to twice the total number of individual video websites. The content providers of this application include iQIYI, Sohu, PPTV and other domestic well-known video vendors. And to enter the "good-looking" only need to press the orange VOD video on demand button on the remote control, a key to direct.
Hisense Smart TV platform also provides another feature, “Enjoy Home,†which is an exclusive private sharing circle for TVs. Share your every moment with your parents and friends and create a new way for family communication. Excuse me where the time has gone.
Editor's comment: The entertainment video resources integrated in these two platforms cover a wide range of areas and are very meticulous at the same time. The home entertainment function of smart network TV can completely replace the home computer.
See the big picture first choice: TCL TV / Haier TV
TCL TV: "TCL Ace TV" is a domineering ad, I believe we must never forget. After struggling for a long time in the long history, TCL finally started to rise this year. In April of this year, a national tour of television was opened with the theme of "Incomparable Presence in the Technological Revolution." TCL cooperates with Galaxy TV (GITV) on video content. Galaxy Internet TV Co., Ltd. is an Internet TV operating company co-initiated and established by the Central People's Broadcasting Station, Jiangsu Broadcasting & TV Station, Iqiyi, and Dr. Peng. .
At the same time, TCL also has a built-in premiere movie theater. It can simultaneously watch the large-scale movies of the cinema and has the unique features of “light, block, free, and earnâ€. Qing is three times the definition of an ordinary video site; block is a movie in the movie theater period; free, is a monthly free blockbuster; earning, is to make money through watching, watching ads and other free movies.
Haier TV: The first color television (parametric picture article) machine in the author's home is Haier's. At that time, the home appliance industry in China was Haier’s dominance. Haier has now gone abroad to become a global appliance industry. Countable leaders. Haier TV also devotes a lot of effort to video content. The localization application is doing well. The interactive interface of smart TV is neat and efficient. Cooperate deeply with the central Galaxy Internet TV broadcast control platform, and can also watch the iQiyi VIP's film and television resources for free.
Excellent hardware is the basis and premise, most of Haier's latest TV models support 4K, but there are film sources who dare to call true 4K. Its outstanding high-definition decoding capability plus Shanghai's exclusive 4K blockbuster, this is the innovative and high-quality services provided by Haier smart TV platform.
Edit Comment: How happy to enjoy high-definition movies at home, TCL and Haier's excellent hardware infrastructure, to control the wealth of high-definition large-scale film resources to give you the impression of a theater-like.
Sports makes you crazy: LeTV
LeTV: A company committed to creating a vertically integrated "platform + content + terminal + application" eco-model, starting from the video LeTV naturally has a wealth of video resources, its music network has the country's most complete library of film and television copyrights and The right to broadcast sports events is a library of Internet video sources that has been continuously updated over the past 10 years. LeTV claims that the resources of its full-screen film and television members are the sum of other branded smart TV resources.
It is worth mentioning that LeTV’s most unique content is its coverage of the world’s most powerful sports live streaming. Friends who like sports are sure to miss it. They include CBA, Champions League, AFC Champions League and China Super League live broadcast platform, covering European football top leagues, tennis, golf and many other events. Recently, it was reported that famous football commentator Zhan Jun, known as the Premier League expert, has joined LeTV Sports. This makes LeEco's sports ecosystem even more powerful. It is far from enough to have broadcast and live broadcast rights. It also needs real-time interaction. The commentary, as well as passionate explanation, sports events can fully demonstrate its charm.
Edit Comment: LeTV is gradually perfecting its overall ecology gradually, from moving content to manufacturing content, from production hardware to integrating resources, and LeTV’s move is opening up new eras of Internet TV intelligence.
Educational Communication Wisdom: Konka TV/Which TV
Konka TV: Konka has a long history. It was the first Sino-foreign joint venture electronic enterprise born after China’s reform and opening up. In the early years, Konka Color TV’s domestic retail market share often took the lead. Since 13 years, it has also begun its transformation of the Internet. Konka launched the concept of core services and long-tail services on ecological content, hand-in-hand with Youku Tudou, and conducted cross-border in-depth cooperation to create the most humanized smart TV video platform.
Among families, children spend a lot of time on television. The Konka Smart TV platform cooperated with the famous teacher Huang Gang and launched the exclusive education content of the famous teacher Huang Gang. The video of “Master Huanggang†was taught by the 95 most famous Niu Gang teachers, including 30 senior teachers, 9 first-class teachers, 15 key teachers, and outstanding teachers. There are 14 courses covering 229 courses in 9 colleges in elementary, middle and high schools. There are more than 5,200 classes and 3,000 class hours. Face-to-face teaching experience allows children to explore the world of knowledge.
Huike TV: WeChat (HKC) is a company that focuses on the display field for 17 years. We have a professional R&D team, a large number of patents, and rich scientific research technologies. Each year we accept a number of internationally renowned brands including TCL, HSD, and BBK. Orders. What is the television product made by a company with such rich experience? HKC collaborated with Huashu to bring together more than 900 TV live channels, including Taijie, Huadian, and Elite, and introduced five categories of education, reading, video, lifestyle, and tools to create a free download that integrates learning, entertainment, and work. platform.
The HKC Smart TV Platform has launched a new e-Learning open course in the field of education. It has gathered a wide range of public lectures from the world's leading professors from hundreds of universities. Content covers more than 20 categories, courses as many as 1800 topics, tens of thousands of videos can be learned, entertainment and learning are correct.
Editor's comment: excellent display technology, to bring a comfortable viewing experience for children; professional education resources for children to create a happy learning platform. Konka and Huike have also given Smart TV a new mission.
Summary of the article: How to make choices in this seemingly homogeneous product? How to differentiate in this seemingly beautiful homogenous product? This is a constant headache for consumers and businesses. From the author's point of view, the competition and development of the intelligent network television platform must be inseparable from the most fundamental content experience, and the content experience can be targeted and differentiated. Consumers are generally lazy, but they are also very smart. They are very picky. Consumers can pay for their content and products at a glance. The several types of video content services of this review are also in need of continuous improvement by enterprises, and they need to go from cooperation to participate in creation to collide with more sparks.
According to the document No. 181 issued by the SARFT last year and reiterated recently, it can be understood that terminals such as Internet TV and boxes must obtain content monitoring of 7 licensees, that is, all content must be broadcasted under the integrated broadcast platform of the licensees. . The advantage of radio and television is the collection, processing and production of news content, and the biggest disadvantage is the lag in the development, application and upgrade of new technologies. The seemingly castrated smart TV is actually a process in which manufacturers and broadcasters mutually make progress in mutual games. Next, let's take a look at how the TV manufacturers are performing on TV content under such strict supervision.
Imagine entertainment communication: Cool open TV/Hisense TV
Cool open TV: Cool TV is backed by Skyworth Mountain and enjoys unique and excellent resources. Kukai TV has built a "television center", and its film and television resources come from SARFT's approval of a platform for the qualifications of Internet TV program content services. It has introduced more than 30 global top film and television company resources, including Hollywood, TV series, variety shows, and children. Waiting for 9 major channels. There are more than 10,000 movie works at home and abroad, and more than 40,000 TV sets.
At the same time, the cool open TV app also integrates iQiyi, Youku Video, Tudou, Sohu Video, Tencent Video, Yinyuetai, letv, and the content of all major video websites will cover your eyes.
Hisense TV: There is a Zhenshan treasure in Hisense VIDAA TV. This is an application that integrates the content of 11 mainstream video websites. It can watch more than 800,000 online video content, which is equivalent to twice the total number of individual video websites. The content providers of this application include iQIYI, Sohu, PPTV and other domestic well-known video vendors. And to enter the "good-looking" only need to press the orange VOD video on demand button on the remote control, a key to direct.
Hisense Smart TV platform also provides another feature, “Enjoy Home,†which is an exclusive private sharing circle for TVs. Share your every moment with your parents and friends and create a new way for family communication. Excuse me where the time has gone.
Editor's comment: The entertainment video resources integrated in these two platforms cover a wide range of areas and are very meticulous at the same time. The home entertainment function of smart network TV can completely replace the home computer.
See the big picture first choice: TCL TV / Haier TV
TCL TV: "TCL Ace TV" is a domineering ad, I believe we must never forget. After struggling for a long time in the long history, TCL finally started to rise this year. In April of this year, a national tour of television was opened with the theme of "Incomparable Presence in the Technological Revolution." TCL cooperates with Galaxy TV (GITV) on video content. Galaxy Internet TV Co., Ltd. is an Internet TV operating company co-initiated and established by the Central People's Broadcasting Station, Jiangsu Broadcasting & TV Station, Iqiyi, and Dr. Peng. .
At the same time, TCL also has a built-in premiere movie theater. It can simultaneously watch the large-scale movies of the cinema and has the unique features of “light, block, free, and earnâ€. Qing is three times the definition of an ordinary video site; block is a movie in the movie theater period; free, is a monthly free blockbuster; earning, is to make money through watching, watching ads and other free movies.
Haier TV: The first color television (parametric picture article) machine in the author's home is Haier's. At that time, the home appliance industry in China was Haier’s dominance. Haier has now gone abroad to become a global appliance industry. Countable leaders. Haier TV also devotes a lot of effort to video content. The localization application is doing well. The interactive interface of smart TV is neat and efficient. Cooperate deeply with the central Galaxy Internet TV broadcast control platform, and can also watch the iQiyi VIP's film and television resources for free.
Excellent hardware is the basis and premise, most of Haier's latest TV models support 4K, but there are film sources who dare to call true 4K. Its outstanding high-definition decoding capability plus Shanghai's exclusive 4K blockbuster, this is the innovative and high-quality services provided by Haier smart TV platform.
Edit Comment: How happy to enjoy high-definition movies at home, TCL and Haier's excellent hardware infrastructure, to control the wealth of high-definition large-scale film resources to give you the impression of a theater-like.
Sports makes you crazy: LeTV
LeTV: A company committed to creating a vertically integrated "platform + content + terminal + application" eco-model, starting from the video LeTV naturally has a wealth of video resources, its music network has the country's most complete library of film and television copyrights and The right to broadcast sports events is a library of Internet video sources that has been continuously updated over the past 10 years. LeTV claims that the resources of its full-screen film and television members are the sum of other branded smart TV resources.
It is worth mentioning that LeTV’s most unique content is its coverage of the world’s most powerful sports live streaming. Friends who like sports are sure to miss it. They include CBA, Champions League, AFC Champions League and China Super League live broadcast platform, covering European football top leagues, tennis, golf and many other events. Recently, it was reported that famous football commentator Zhan Jun, known as the Premier League expert, has joined LeTV Sports. This makes LeEco's sports ecosystem even more powerful. It is far from enough to have broadcast and live broadcast rights. It also needs real-time interaction. The commentary, as well as passionate explanation, sports events can fully demonstrate its charm.
Edit Comment: LeTV is gradually perfecting its overall ecology gradually, from moving content to manufacturing content, from production hardware to integrating resources, and LeTV’s move is opening up new eras of Internet TV intelligence.
Educational Communication Wisdom: Konka TV/Which TV
Konka TV: Konka has a long history. It was the first Sino-foreign joint venture electronic enterprise born after China’s reform and opening up. In the early years, Konka Color TV’s domestic retail market share often took the lead. Since 13 years, it has also begun its transformation of the Internet. Konka launched the concept of core services and long-tail services on ecological content, hand-in-hand with Youku Tudou, and conducted cross-border in-depth cooperation to create the most humanized smart TV video platform.
Among families, children spend a lot of time on television. The Konka Smart TV platform cooperated with the famous teacher Huang Gang and launched the exclusive education content of the famous teacher Huang Gang. The video of “Master Huanggang†was taught by the 95 most famous Niu Gang teachers, including 30 senior teachers, 9 first-class teachers, 15 key teachers, and outstanding teachers. There are 14 courses covering 229 courses in 9 colleges in elementary, middle and high schools. There are more than 5,200 classes and 3,000 class hours. Face-to-face teaching experience allows children to explore the world of knowledge.
Huike TV: WeChat (HKC) is a company that focuses on the display field for 17 years. We have a professional R&D team, a large number of patents, and rich scientific research technologies. Each year we accept a number of internationally renowned brands including TCL, HSD, and BBK. Orders. What is the television product made by a company with such rich experience? HKC collaborated with Huashu to bring together more than 900 TV live channels, including Taijie, Huadian, and Elite, and introduced five categories of education, reading, video, lifestyle, and tools to create a free download that integrates learning, entertainment, and work. platform.
The HKC Smart TV Platform has launched a new e-Learning open course in the field of education. It has gathered a wide range of public lectures from the world's leading professors from hundreds of universities. Content covers more than 20 categories, courses as many as 1800 topics, tens of thousands of videos can be learned, entertainment and learning are correct.
Editor's comment: excellent display technology, to bring a comfortable viewing experience for children; professional education resources for children to create a happy learning platform. Konka and Huike have also given Smart TV a new mission.
Summary of the article: How to make choices in this seemingly homogeneous product? How to differentiate in this seemingly beautiful homogenous product? This is a constant headache for consumers and businesses. From the author's point of view, the competition and development of the intelligent network television platform must be inseparable from the most fundamental content experience, and the content experience can be targeted and differentiated. Consumers are generally lazy, but they are also very smart. They are very picky. Consumers can pay for their content and products at a glance. The several types of video content services of this review are also in need of continuous improvement by enterprises, and they need to go from cooperation to participate in creation to collide with more sparks.
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