Ronda Electronics' monthly revenue in October is down 15%. Q4 is expected to enter the off-season.

Ronda Electronics' revenue in October 2012 was NT$855 million, a decrease of 15.1% from September. Ronda said that because LED is the upstream industry in the backlight and lighting application market, the terminal demand for the Christmas holiday at the end of the year has been ahead of the third quarter, and it is estimated that the fourth quarter will gradually step in the fourth quarter. Into the low season of the LED industry, in line with the company's expected trend.

In the backlight application part, Ronda’s new products with direct-lit backlights have been opened. Ronda estimates that direct-lit backlight TVs are expected to have a penetration rate of 40 to 50% next year, especially in the mainland market. Ronda's direct-lit backlight strips are not absent from the 32- to 40-inch entry-level models and the 50-65-inch high-end models, preparing for the direct-lit backlight market that will be optimistic next year.

In the smart phone backlight application part, due to the enlargement of the panel size, the power saving and brightness requirements of the LED products are improved, and the technical content and threshold of the LED are further improved. The Ronda R&D team has begun to carry out the layout, and it is expected that the opportunity will be greatly improved in the mainland next year. Market share of the smart phone market.

In the lighting application segment, LED component shipments rose slightly and were sold to European international brands. In the lighting finished product market, the most mature products in the Japanese market have gradually shifted from bulbs to lamps. Ronda’s lamps sold in the Japanese market continued to ship in October, while flat-panel lamps showed a slight decline due to the impact of European economies. .

(This article is submitted by Ronda Electronics)

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