China's Home Appliances Will Enter the All-Intelligent Times in 2013

In 2013, the "intelligent" competition will not only be the competition of end products, but intelligent terminals will eventually realize "cross-border interconnection", and a new era of full intelligence will come.

Enterprises actively explore smart home appliances The macroeconomic situation was relatively severe last year, especially in the first half of the year, domestic sales of home appliances fell significantly. However, after the third quarter, with the gradual recovery of the overall economic situation, the home appliance domestic sales data gradually recovered. On the whole, last year the home appliance industry showed a trend of low and high, and the industry still achieved certain growth last year.

According to the latest statistics from the China Household Electrical Appliances Association, in 2012, China produced more than 80 million refrigerators/freezers, nearly 100 million air conditioners, 65 million washing machines, 68 million microwave ovens, and more than 250 million refrigeration compressors. This figure is almost equal to 2011 and is still at a historical high. Due to the fall in prices of bulk raw materials last year, the economic performance of China's home appliance industry performed well in 2012.

Jiang Feng, chairman of the China Household Electrical Appliances Association, said that emerging industries are another growth point for the home appliance industry in the future. New household appliances such as water purifiers and air purifiers have achieved good sales last year. In addition, Jiang Feng believes that the development of Internet of Things technology, sensing technology, information technology and other areas will be developed, will stimulate companies in the smart home appliances, active research and exploration.

According to the latest IDC forecast, “The deep competition of smart terminals in China in 2013 mainly exists in three areas: intelligent transmission and power management, smart form factor, and smart input.” This means that the consumption structure in 2013 will change. Intelligence has become the highlight of terminal consumption. The digital revolution of home appliance terminals is coming soon.

In 2013, the development of energy saving and environmental protection appliances will usher in new opportunities.

In June 2012, the country accelerated the implementation of the "Energy-saving Products Benefiting People Project" focused on energy-saving appliances. The energy-saving Huimin electrical appliances category was expanded to core home appliances such as air conditioners, televisions, refrigerators, washing machines, and water heaters. According to China Yikang's monitoring data, taking color TV as an example, since the implementation of the policy, the share of color TV winning products in the overall color TV market has increased from 43.3% to 92.0%. The market share of energy-saving refrigerators, washing machines, air conditioners, and water heaters also showed different degrees of improvement. Among them, the market share of gas water heaters that won the bid increased by 3.8 percentage points in the past three months.

With the support of national policies and the vigorous promotion of manufacturers, a series of energy-saving products such as inverter air conditioners, drum washing machines, large-capacity refrigerators, smart TVs, condensing water heaters, and variable frequency microwave ovens have gradually become the mainstream of consumption. Suning was the first batch of home appliance chain enterprises that took the lead in actively responding to the national energy saving subsidy call. In just half a year, the cumulative sales of energy-saving electrical products accounted for more than 60%.

It is expected that in 2013, energy-saving and environmental protection will become the standard configuration of home-installed appliances, and the market share of energy-saving and environmental-friendly electrical appliances is expected to exceed 85%.

In addition to energy saving and environmental protection, the smart trend of home improvement appliances is becoming more apparent. Voice control, Internet of Things, and automatic environment awareness technologies are used in air conditioners, ice washing, and kitchen appliances. At the 2013 CES show, Samsung, LG, Haier, Changhong and other manufacturers launched a variety of smart air conditioners, refrigerators and kitchen and bathroom products, such as LG smart refrigerators, through the wireless Internet technology, the refrigerator's internal storage information can effectively feedback To the user, the internal temperature of the refrigerator changes and is recorded in real time and can be automatically adjusted to the optimum state. In addition, the refrigerator app is also able to share photos, videos, and recipes. At the same time, a variety of life applications such as calendars and weather are built in.

Multi-screen cross-border products are increasingly popular mobile phone screens are growing, tablet computers can call, mobile phones, tablet can remote control TV, "cross-border" has become the popular keywords in late 2012.

At this year's Las Vegas International Consumer Electronics Show (CES), Lenovo exhibited a new intelligent desktop system 27-inch smart touch-control machine, support for 10-touch, becoming the home audio-visual entertainment center, At the same time, it plays four roles: PC, tablet, TV and game console. Huawei, a domestic mobile phone manufacturer, also launched a 6.1-inch smart phone, the AscendMate, which broke the record of Samsung 5.5-inch Gialaxy Note2 in 2012 and became the new cross-border mobile phone tablet 2013. Lenovo's new notebook T hinkPad H elix splitbook superbook, notebook and tablet perfect cross-border, brings product performance and practicality protection. It can be foreseen that in the technology electronics market in 2013, cross-border products will become popular and attract more and more attention.

As the core selling point of consumer electronics, hardware configuration is often the main pursuit of manufacturers. From a consumer perspective, practicality is sufficient. Under the same experience experience, excessive hardware configuration can only bring about cost increase. Mobile Internet is becoming more and more popular. Mobile phones, computers, even televisions and digital cameras can all be connected via WFI I and mobile signals. Today, with the rapid development of social networks, this undoubtedly provides a unique "fertile ground" for the "content sharing" function. . The scenery during the journey and the delicious food during the dinner, people's first reaction is often to quickly take pictures, image processing, and then one-button sharing to their own microblogging, social networking. Suning stakeholders said that more than 90% of the new digital cameras launched in 2013 will have Wi-Fi functionality.

According to the latest data from the United States Strategic Analysis Corporation, the current global installed number of smart TV users has reached 104 million, and China's smart TV inventory is expected to surpass the United States within a few years. Industry experts generally believe that in 2013, China will really usher in the era of smart TVs with the keywords of smart control experience, high-definition, and cloud home experiences.