[Text|High-tech LED reporter Xiong Yuheng] Since last year, the demand for LED lighting terminal market has continued to grow, especially in the field of LED indoor lighting. According to data from the High-tech LED Industry Research Institute (GLII), the indoor functional lighting output value reached 74.7 billion yuan in 2013, making it the largest application area of ​​production value, and also the fastest growing application area. It is estimated that indoor lighting will also achieve substantial growth this year.
"Compared to last year, the demand for LED lighting market has grown qualitatively this year, which has also injected a lot of development incentives for many LED lighting companies. However, the hardship of channel expansion has become a difficult problem that everyone can't ignore." Shenzhen Laiwei Tan Jian, general manager of Optoelectronics Co., Ltd., told reporters that the expansion of channels is now related to the life and death of LED lighting companies.
Laiwei Optoelectronics, which started as a high-end business, will export 100% of its products before 2012. Since the transition to the domestic lighting market in 2012, the investment in channel construction has been insignificant. "Laiwei Optoelectronics' products are designed, opened to finished products, and even the power supply is independently developed by us. There is no problem in quality. The key is that the construction of the channel still needs time to precipitate."
Tan Jian told reporters that at present, Laiwei Optoelectronics has formed a multi-channel system. "Laiwei's channel system is based on foreign trade OEMs, online Jingdong, Tmall infiltration, offline engineering circulation channels, three-pronged approach, covering almost all forms of current lighting channels."
It is only 20 days from the opening of the 2014 high-tech LED lighting (September 26th - 28th). At that time, Laiwei Optoelectronics will present a number of high-quality commercial products including PAR30 to the high-tech LED exhibition.
According to Tan Jian, this Laiwei main push PAR30 uses Japan's Sharp integrated LED, the center light intensity is 30000cd, the whole lighting effect is 80 lumens / watt, indicating that Ra>85, can replace 120-watt traditional metal halide lamp, used in the office, Hotels, supermarkets, specialty stores and other fields.
“Leverage is mainly based on foreign trade, but it has a domestic heart.†Tan Jian said that Laiwei Optoelectronics hopes to bring the company's high-quality, cost-effective LED lighting products to the market through diversified channels. Create a superior light environment for more consumers.
"Compared to last year, the demand for LED lighting market has grown qualitatively this year, which has also injected a lot of development incentives for many LED lighting companies. However, the hardship of channel expansion has become a difficult problem that everyone can't ignore." Shenzhen Laiwei Tan Jian, general manager of Optoelectronics Co., Ltd., told reporters that the expansion of channels is now related to the life and death of LED lighting companies.
Laiwei Optoelectronics, which started as a high-end business, will export 100% of its products before 2012. Since the transition to the domestic lighting market in 2012, the investment in channel construction has been insignificant. "Laiwei Optoelectronics' products are designed, opened to finished products, and even the power supply is independently developed by us. There is no problem in quality. The key is that the construction of the channel still needs time to precipitate."
Tan Jian told reporters that at present, Laiwei Optoelectronics has formed a multi-channel system. "Laiwei's channel system is based on foreign trade OEMs, online Jingdong, Tmall infiltration, offline engineering circulation channels, three-pronged approach, covering almost all forms of current lighting channels."
It is only 20 days from the opening of the 2014 high-tech LED lighting (September 26th - 28th). At that time, Laiwei Optoelectronics will present a number of high-quality commercial products including PAR30 to the high-tech LED exhibition.
According to Tan Jian, this Laiwei main push PAR30 uses Japan's Sharp integrated LED, the center light intensity is 30000cd, the whole lighting effect is 80 lumens / watt, indicating that Ra>85, can replace 120-watt traditional metal halide lamp, used in the office, Hotels, supermarkets, specialty stores and other fields.
“Leverage is mainly based on foreign trade, but it has a domestic heart.†Tan Jian said that Laiwei Optoelectronics hopes to bring the company's high-quality, cost-effective LED lighting products to the market through diversified channels. Create a superior light environment for more consumers.
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