[PConline Talk] On December 26, 2015, the Department of Science and Technology of the SARFT and the Electronic Information Department of the Ministry of Industry and Information Technology jointly released the TVOS 2.0 system. The TVOS system that should have been integrated in the cable TV STB has developed to the second generation, and Judging from various news about TVOS 2.0, TVOS 2.0 may be divided into "cakes" of Internet TV boxes in the future. Even some pessimistic netizens believe that even the Internet TV box will most likely be the TVOS 2.0 system. So, what is TVOS2.0 system? Some of our "fears" seem reasonable and reasonable?
About TVOS system you should know
The TVOS system was released in June 2014. It is a smart TV operating system jointly developed by the SARFT and some R&D units. The TVOS 1.0 system is mainly installed in cable TV set-top boxes issued by cable operators around the country. The first TV stations piloted by the TVOS system were Jiangsu Cable and Shanghai Oriental Cable. In other words, the TVOS 1.0 system is still only used in cable TV set-top boxes, and it is a pilot operation. The scope of pilots is not large, so most users do not know much about TVOS.
The TVOS2.0 system released in December 2015 is a comprehensive evolution of the TVOS1.0 system. The State Administration of Radio, Film and Television also stated that the TVOS2.0 system is a new generation of R&D launched in China with independent intellectual property rights, controllable, safe and efficient, and open. Compatible TV operating system, the majority of the people will enjoy the achievements of science and technology development brought by smart TV operations without leaving the house. Seeing this paragraph, Xiao Bian is actually excited.
TVOS New Logo
In terms of functions, TVOS 2.0 will also be much richer. The system has built-in software function modules such as smart home services, media gateways, intelligent human-computer interaction, and big data collection, and value-added services such as video communications and video games have also been integrated. Compared to TVOS 1.0, TVOS 2.0 system is likely to access the Internet, and this has always been the "cake" of smart TVs and Internet TV boxes. Seeing the evolution of TVOS 2.0 in terms of functionality, many television box manufacturers may be The pressure will increase.
In addition to access to the Internet through its functions, TVOS 2.0 also cooperates with more Internet companies, radio stations, and powerful manufacturers. TVOS 2.0 has combined Huawei, Alibaba, ZTE, Skyworth, Dongfang Cable, Jiangsu Broadcasting, Shaanxi Broadcasting, Hunan Broadcasting and Television. With more than 60 member units, the system will combine many advantages of Huawei MediaOS and Alibaba YunOS. See here, Xiaobian thinks that TVOS 2.0's development layout will far exceed the scale of TVOS 1.0. After all, “teammates†have also become stronger. .
Simply summing up the upgrading of the TVOS2.0 system, mainly the system will be added more Internet features, more companies and units of cooperation, and the scope of pilot promotion will be even greater, a combination of various factors, despite the exposure to TVOS2. There are not many users of 0, and the specific experience is not yet clear. However, in light of the various controls imposed on radio and television in recent years, many people still think that the release of the TVOS 2.0 system may indicate that the days of Internet TV boxes may not It's better.
Users do not buy it, box: blame me slightly?
For broadcast TVOS2.0 system, the general reaction of netizens is a bit extreme. One of the important reasons for this may be the various controls on radio and television in the past two years. , Radio and television on the screen content supervision so that many users feel that the treatment is not so humane. The previous “grudges†also made the announcement of TVOS2.0 system of radio and television still not usher in the applause of users.
Broadcasting and Boxing's Engravings and Encounters
In general, more users are not optimistic about the TVOS system. The main concern is whether this system can do better than today's TV box or even the experience of set-top boxes in various regions. If it brings a user experience regression , then consumers are more difficult to buy it.
Content regulation is always the main thread
SARFT's various controls on Internet TV boxes have been directed at the supervision of the contents of television boxes. The TVOS 2.0 system released this time also emphasizes the system features of “controllable and controllableâ€. TVOS2.0 will lock from the bottom of the system. Dead root, users can not install third-party software, can not be brushing, all output content is legitimate, compared to an Internet TV box equipped with Android kernel system, TVOS2.0 will appear in the system more easily on the system content Management, SARFT as the regulator of television content, TVOS2.0 system released is naturally around the content can be supervised this main line to carry out.
Internet TV box still has many advantages
Internet TV boxes have accumulated massive amounts of users in previous years, and the systems of domestic mainstream Internet TV boxes are all developed based on the Android kernel. The application platform has a higher degree of openness. The set-top boxes of TVOS systems are either user quantities or applications. At this stage, the platform is hard to compare with Internet TV boxes.
At this stage, the development mode of internet TV boxes has also been relatively stable. The regular box products produced by regular manufacturers are all equipped with the formal contents of the 7 largest licensees. Other cooperations such as cooperation with Internet video content providers also have standardized channels. Therefore, Internet TV boxes can be said to have more mature content and user experience than TVOS systems.
Don't worry about forced promotion
Many netizens learned that the SARFT TVOS2.0 system has released news, and some Internet TV box manufacturers have also become partners of the TVOS2.0 system. Many people think that Radio and TV may force the promotion of TVOS2.0 systems. At the present stage, we don’t think we have to worry too much. After all, we haven’t experienced TVOS2.0 system yet, and TVOS2.0 system is also a pilot operation, and there is no news of comprehensive promotion for the time being. In the future, pilot regions will likely have Internet TV. With the box and the set-top box equipped with TVOS2.0 occupying the market together, it is still too early for Radio and TV to rely on TVOS 2.0 to “unify the rivers and lakesâ€.
How can we rationally look at the TVOS system?
From the Internet TV box was repeatedly regulated to broadcasting TVOS2.0 system, thousands of users naturally have various views on these events. From the observation of the Xiaobian, many netizens are indeed quite opinionated, and some people are dissatisfied. Some people have doubts and censure questions. In particular, in November 15th, a lot of boxes equipped with YunOS system forced upgrades to shield users from installing third-party applications. This made many users think that it is not humanized and unreasonable. For TVOS systems, users naturally have Reservations are made.
Isn't it easy to watch a TV at ease?
If TVOS 2.0 is widely promoted, what is the biggest impact on the people? For small office workers, no matter how the box is developed or whether the TVOS system has to be fully promoted, it will have little effect. After all, the time for ordinary TV watching is not much. After the set-top box, the home TV is definitely able to watch live radio. The contents of the box can be accessed through personal computers, tablets, and mobile phones. There are many channels.
For the elders at home, they are often accustomed to a fixed operating mode to watch TV. They may be accustomed to set-top boxes in an area and are accustomed to Internet TV boxes. To allow them to adapt to the new system, the cost of learning may be higher.
For some users who are accustomed to watching videos with a set-top box or TV box, no matter who's system, as long as the experience is good enough and the content is rich enough, everyone estimates that there is no opinion.
Summary: The SARFT released TVOS2.0 system, it does give the outside world a lot of conjecture, especially many Internet TV box users are even more worried if the TVOS system's pilot expansion continues, will affect the original Internet TV box The use of manufacturers, but the manufacturers can only do a good job of the current products they can do, follow the policy to seize the market. We may also wish to look at whether the TVOS 2.0 system can bring such a multi-functional integration together to give users a better experience, after all, a good product can make consumers buy it.
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