On March 9, 2016, China Household Electrical Appliances and Consumer Electronics Expo (AWE2016) was opened at the Shanghai New International Expo Center. Xiaomi TV brought Xiaomi TV 3 series products to the W3 Pavilion. In the afternoon of the same day, Wang Chuan, co-founder of Xiaomi and head of Xiaomi TV, delivered a wonderful speech at the “China Household Appliances Development Summit Forumâ€.
Wang Chuan believes that the future smart TV must be cross-border, including hardware + software + Internet services, and announced that the number of millet TV-enabled terminals, including boxes, has exceeded 10 million units, which is a TV business that has only grown for 3 years. For the company, it is a landmark.
Wang Chuan concluded that Xiaomi has gradually changed the view of “made in China†since its establishment. The products that make the Chinese people proud and respect the foreigners are the hard work that Xiaomi has been working for and the core reason for Xiaomi’s success.
In 2015, Xiaomi proposed the concept of “new domestic goodsâ€. The two words summarized by Wang Chuan are ultimate and kind. This is the core substance of Xiaomi’s new domestic product. What is the ultimate? The ultimate is beyond expectations. Including innovation, technology, design, quality. We have done a lot of efforts in four directions, hoping to truly achieve the ultimate in products. Goodway is really doing a good job of products, really controlling quality, removing intermediate profits, and bringing the most real price to consumers.
Xiaomi started TV in 2013 and Xiaomi TV has now iterated to the third generation. In three years, Xiaomi TV suddenly led the development of smart TV industry. The 11-key remote control launched by a generation of millet TV has become the standard of today's television interactive mode; the second-generation millet TV has introduced independent audio, which has become the standard for all TVs now; three generations of millet TVs have been split and ultra-thin, which has driven the entire TV To split.
However, according to Wang Chuan’s understanding, hardware is only one part of Xiaomi’s TV. Hardware + software + Internet service is the complete smart TV ecological model. According to Wang Chuan, Xiaomi Cinema was established last year to try to increase investment in upstream content. Millet Entertainment is a video game content that enriches the TV of the millet and gains the advantage of some exclusive starting games.
Millet TV will definitely become the richest content and best TV. Another important reason for Wang Chuan to reach this conclusion is: “Our content strategy is an open strategy. History has proven that openness will overcome the closed, because we have aggregated a lot of good cooperation content through an open way. The content of a good video website "The opening of convergence is the root of Xiaomi TV's superiority over its competitors in content and quality. He made it clear that Xiaomi TV will never do its own content.
Wang Chuan believes that the hardware should maintain low profit or even not make money. It should be software and Internet services to make money. However, he also stressed that at present, Xiaomi TV is still far from the stage of earning money through Internet services, and now its goal is to obtain more users. He also said that the millet box has brought most of the users to Xiaomi TV, which is the activation of the stock TV market, and Xiaomi TV is to develop new users.
Wang Chuan said that 10 million Taiwan-operable terminals will generate large amounts of big data, which will make Xiaomi TV a leading big data company.
From these big data, it can be seen that the stars that broadcast the most on Xiaomi TV are Hu Ge and Huo Jianhua. In addition, users in Guizhou have the most time to watch TV. Shanghai, Beijing, and other big cities may be busy with their work and watch less television. So through this big data, it can be used to serve users and provide them with what they really want.
Wang Chuan expressed great confidence in the development of the TV market this year. He believes that: First, housing prices soar after the Spring Festival and the real estate transaction will increase in popularity because these household electrical appliances, including televisions, refrigerators, air conditioners and real estate are highly relevant. It is possible that the real estate activity will affect the overall sales of TV. Second, there will be an Olympics this year, and TV sales in general sports will increase in the new year.
In the high-profile appearance of AWA by Wang Chuan, another good news came from the rear of Xiaomi TV: Xiaomi TV 2S 48-inch TV, Xiaomi TV 3 Series (55-inch, 60-inch, 70-inch) and Xiaomi Bluetooth speaker all won Reddot. Design Award 2016 winner (2016 Red Dot Award). This is Xiaomi TV, Xiaomi Bluetooth speaker, after winning the Good Desighn Award2015, once again stood at the pinnacle of the international stage.
Wang Chuan has always praised the ultra-predicted products, and he often said "If you don't buy a millet TV, you bought it wrong." This is gradually being confirmed.
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