Small pitch, small pitch, or small pitch! Fast growth and high certainty!
Liard's high growth in the first quarter mainly came from the company's LED main business, Jinda Lighting, and the Pingda contribution of the consolidated part, while Lifeng Culture and Jin Lixiang basically reflected their performance in the second half of the year due to industry reasons. Look at the small spacing: in the first quarter, small orders signed 284 million yuan, an increase of 155.86% over the same period last year; as of 4.23, small-pitch orders reached 321 million yuan, an increase of 100.63% over the same period last year.
It should be emphasized that the market response in 116 is better than 15 years, and there will be low-price grabs in 15 years, but not in 16 years. On the one hand, the cost of upstream lamp beads has dropped, resulting in a significant increase in the price/performance ratio of small pitches! On the other hand, it has been the result of two years of market cultivation. Therefore, the growth rate of small pitch will still exceed 100% this year, and the conservative estimate is close to 3.8-3.9 billion. 2Completion of company orders has improved significantly. In 15 years, the company achieved 1.16 billion small-spacing orders, but confirmed revenue of only 811 million.
However, with the launch of the Yizhuang base, the order completion rate has increased significantly! The company has the only advantage in the high-end brand, and the application of domestic lamp beads also makes the company have stronger power in the middle and low-end brands. We are optimistic that the company's 16-year small distance market share will remain at 50%-60%.
Great cultural strategy, emphasizing cultural science and technology + financial strategy.
In the group's strategic conference, Liard emphasized that in the past, relying more on product integration and services (HD display, sound effects, intelligent lighting, VR/AR applications), product integration and service + creative integration will be gradually developed in the future (visual effect, Sound efficiency, creative design, architectural intelligence) + cultural experience operation (cinema, cultural tourism, cultural experience museum, advertising media) new profit model, and the proportion of cultural experience operations will be close to half.
Look at the first project of the innovation of the Liard culture sector: the current signed contracts include the Maotai Town Night Lighting Design and Implementation Project (83 million), the Water Dance Sound and Light Show Design and Implementation Project (45 million), and the Cultural Performing Arts Creative Planning Project. (23 million), in the future will also sign a cultural performances implementation operation contract, the company is dedicated to planning, implementation and operation of Maotai Town's performing arts projects. At present, the number of orders has been close to 160 million, and other construction projects are pre-calculated. The single project exceeds 200 million, and the operating expenses of the latter period have not been counted.
In addition to the Moutai project, the company has signed an urban cultural tourism cooperation agreement with the People's Government of Wuhou District of Chengdu and the People's Government of Zunyi City, and the demand for upgrading and upgrading of China's major scenic spots is a billion-dollar market!
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