The source told the Fast Company that Apple intends to release a wave of important programs at one time, which is very likely to boost the launch of this project.
During the Christmas Film Festival last year, Apple developed and launched a section called iTunes Lounge. It was created specifically for filmmakers, producers, and professionals from the field and held private events for them. Clearly, Apple is In order to be able to contact these people. Earlier there was news that Apple executives also made a special trip to Los Angeles to hear about the original TV program. Robert Kondrk, Apple’s vice president of iTunes Content, is responsible for this work.
Given Apple's reputation among content creators, Apple has the ability to attract high-quality talent and cash reserves. Content creators claim that the cooperation with Apple made them very excited.
However, the five news sources of Fast Comany all pointed out that Apple's current planning for the television industry is still somewhat "chaotic" and has not yet proposed a "coherent strategy." It is alleged that Apple will adopt the "dual channel" approach, that is, making short films, documentaries and music videos dedicated to the promotion of Apple Music, and producing full-length originals like Netflix.
Now, Apple has already exposed two television projects. The first is associated with Apple Music, called Vital Signs, which will be a semi-autobiographical film of Betas co-founder and Apple executive Dr. Dre; the second is an impromptu show TV show announced in March this year. Now Apple is working on the series with Will.i.am, Ben Silverman and Howard T. Owens.
During the Christmas Film Festival last year, Apple developed and launched a section called iTunes Lounge. It was created specifically for filmmakers, producers, and professionals from the field and held private events for them. Clearly, Apple is In order to be able to contact these people. Earlier there was news that Apple executives also made a special trip to Los Angeles to hear about the original TV program. Robert Kondrk, Apple’s vice president of iTunes Content, is responsible for this work.
Given Apple's reputation among content creators, Apple has the ability to attract high-quality talent and cash reserves. Content creators claim that the cooperation with Apple made them very excited.
However, the five news sources of Fast Comany all pointed out that Apple's current planning for the television industry is still somewhat "chaotic" and has not yet proposed a "coherent strategy." It is alleged that Apple will adopt the "dual channel" approach, that is, making short films, documentaries and music videos dedicated to the promotion of Apple Music, and producing full-length originals like Netflix.
Now, Apple has already exposed two television projects. The first is associated with Apple Music, called Vital Signs, which will be a semi-autobiographical film of Betas co-founder and Apple executive Dr. Dre; the second is an impromptu show TV show announced in March this year. Now Apple is working on the series with Will.i.am, Ben Silverman and Howard T. Owens.
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