Shi Jie, Chairman of Jiangsu Shifu Photoelectric Technology Co., Ltd.: Dear Chairman of Shijie (hereinafter referred to as Shijie), Hello, please tell us about the overall operation of your company in 2008, economic growth in the first half and the second half. Is there any change in the aspect, and what is the reason?
Shi Jie: Since the beginning of 2008, the domestic economic situation has been sluggish, raw material costs and labor costs have been rising, the RMB has continued to appreciate, the global financial tsunami broke out in September, the financial industry has been hit, and the real economy has also been affected. The lighting industry is also hard to escape.
The financial crisis has had a certain impact on the company's overall sales, but not very large, the completion of sales tasks is still relatively good.
Reporter: What achievements have your company made in the development in 2008? Please analyze the reasons?
Shi Jie: In 2008, the company achieved gratifying achievements under the efforts of all staff, which was reflected in the following aspects: winning the bid for the Beijing Olympic Stadium, the National Convention Center, the National Stadium, the Media Village, and the four Olympic projects; 10 million LED street lights The special fund for scientific and technological achievements; was first listed in the Blue Book Project of China's lighting industry in the Development Research Center of the State Council; successfully developed the world's most powerful LED lighting products using invention patents such as light distribution and heat dissipation.
Behind the results are the hard work of the employees, and also reflect the company's business philosophy, analyzing the outstanding achievements in 2008, I think we have built the following core competitiveness of the enterprise:
1. Seize the commanding heights of the brand. Specially established a brand management committee to realize the transformation of enterprises from product competition to brand competition. Drive brand by brand and strive to make Shifu a leading brand in the industry. The use of integrated brand communication means that the social image, product image, market image and service image go hand in hand, and are widely spread through large-scale events, newspapers, magazines, television, and the Internet. In 2008, Ford became a well-known trademark in China.
2. Create a scale advantage. At the beginning of 2008, the first phase project of Shifu Optoelectronic Industrial Park, with a total investment of 800 million yuan and covering an area of ​​400 mu, was put into use to guide the world's energy-saving and healthy lighting trends. LED light source, LED lamps, new low-power energy-saving lamps and Indoor office health lighting products are the main direction, and currently have an annual production capacity of 4 billion yuan of various types of lamps. After the completion of the industrial park, the production capacity will reach 10 billion yuan.
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