——Interview with Zeng Ping, Chairman of the South China Operations Center and Henan Deruipu Lighting Co., Ltd. ■In-depth cooperation and sharing of growth fruits Reporter: You should be the earliest distributor of NVC. After so many years of cooperation, you think NVC is successful. What is the key?
Zeng Ping: I have been working with NVC for nearly 10 years. As a dealer, I feel that success is a love for a brand that suits you, and you can earn considerable profits and brand growth in running this brand. I think the key to NVC's success lies in the success of the brand, and the carrier of the brand is excellent product quality.
Reporter: It is understood that between NVC and the channel is not a simple relationship between producers and sellers, but more like a close partner. What do you think about the cooperation with NVC?
Zeng Ping: Since NVC entered the Henan market, our cooperation has begun, and it has always been very tacit. The cooperation method proposed by NVC is very reasonable. They are not simple vendor relations, but partnerships that promote each other and develop together. In addition to systematic support in sales, advertising, training, etc., NVC is even more commendable. NVC always puts the growth and interests of dealers first, helping dealers solve all the problems encountered in their growth. , with the dealer to advance and retreat.
In the 10 years of cooperation with NVC, NVC has grown from a local company to an industry leading brand with annual sales of several billion yuan. My company has also become an important lighting engineering enterprise in the Henan market. This is the value generated by deep cooperation. The two sides grow together and share the fruits of growth.
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Zeng Ping, Chairman of the South China Operations Center and Henan Deruipu Lighting Co., Ltd. Focus on getting a bigger upgrade. Reporter: We saw that Henan NVC has achieved a staggering 220% growth since the first quarter of this year. What is the reason?
Zeng Ping: At the beginning of 2008, the NVC South Operations Center will focus on building a well-established team for dealers. The South River Operations Center is equipped with a professional team of 47 people, strict management, and strengthen quality training, with the actual sales of dealers as the sole business orientation. At the same time, through the guidance of dealers, dealers are aware of the importance of building a sound team. In February 2008, the Henan Operations Center conducted systematic training for the dealer team.
At the same time, the Henan Operation Center has carried out policy inclinations for dealers who are dedicated to the management of the NVC brand, and fully supports dealers who have a store and a good team and are dedicated to the NVC business, helping them face market competition and Product support, engineering, store decoration, advertising, branch opening, engineering credit, training, promotion activities and other support means. Through a series of measures, Henan NVC's channel cohesiveness and combat effectiveness have been further strengthened, and achieved excellent results in the first quarter. In recent years, the practice has proved that all the NVC channel dealers who have established an effective operation team and focused on operation earlier have made considerable progress in recent years. Sales performance, market share, channel control and management level have all been obtained. A full improvement. I believe that in the future, we must further implement the spirit of the "concentration, focus, and professional" NVC channel.
Reporter: How do you view the future cooperation between the two sides and the development of NVC in the Henan market?
Zeng Ping: NVC gave the channel more room for development. NVC will not control the channel's business strategy, but integrate all resources to provide ideas for channel growth and provide services for the channel. Therefore, the cooperation between the two parties is solid. Henan is a market with rapid development and unlimited potential in the Central Plains. Through the adjustment and consolidation of the operation center in the past year, the spurt growth in the first half of this year shows that our business strategy and market actions are effective. NVC is in Henan. The market will enter a new era of development.
Editor: Zhan Xiaole's layout: Huang Jiacunmei refers to Peng Anjun's final review: Yao Xiaohong
Zeng Ping: I have been working with NVC for nearly 10 years. As a dealer, I feel that success is a love for a brand that suits you, and you can earn considerable profits and brand growth in running this brand. I think the key to NVC's success lies in the success of the brand, and the carrier of the brand is excellent product quality.
Reporter: It is understood that between NVC and the channel is not a simple relationship between producers and sellers, but more like a close partner. What do you think about the cooperation with NVC?
Zeng Ping: Since NVC entered the Henan market, our cooperation has begun, and it has always been very tacit. The cooperation method proposed by NVC is very reasonable. They are not simple vendor relations, but partnerships that promote each other and develop together. In addition to systematic support in sales, advertising, training, etc., NVC is even more commendable. NVC always puts the growth and interests of dealers first, helping dealers solve all the problems encountered in their growth. , with the dealer to advance and retreat.
In the 10 years of cooperation with NVC, NVC has grown from a local company to an industry leading brand with annual sales of several billion yuan. My company has also become an important lighting engineering enterprise in the Henan market. This is the value generated by deep cooperation. The two sides grow together and share the fruits of growth.
Zeng Ping, Chairman of the South China Operations Center and Henan Deruipu Lighting Co., Ltd. Focus on getting a bigger upgrade. Reporter: We saw that Henan NVC has achieved a staggering 220% growth since the first quarter of this year. What is the reason?
Zeng Ping: At the beginning of 2008, the NVC South Operations Center will focus on building a well-established team for dealers. The South River Operations Center is equipped with a professional team of 47 people, strict management, and strengthen quality training, with the actual sales of dealers as the sole business orientation. At the same time, through the guidance of dealers, dealers are aware of the importance of building a sound team. In February 2008, the Henan Operations Center conducted systematic training for the dealer team.
At the same time, the Henan Operation Center has carried out policy inclinations for dealers who are dedicated to the management of the NVC brand, and fully supports dealers who have a store and a good team and are dedicated to the NVC business, helping them face market competition and Product support, engineering, store decoration, advertising, branch opening, engineering credit, training, promotion activities and other support means. Through a series of measures, Henan NVC's channel cohesiveness and combat effectiveness have been further strengthened, and achieved excellent results in the first quarter. In recent years, the practice has proved that all the NVC channel dealers who have established an effective operation team and focused on operation earlier have made considerable progress in recent years. Sales performance, market share, channel control and management level have all been obtained. A full improvement. I believe that in the future, we must further implement the spirit of the "concentration, focus, and professional" NVC channel.
Reporter: How do you view the future cooperation between the two sides and the development of NVC in the Henan market?
Zeng Ping: NVC gave the channel more room for development. NVC will not control the channel's business strategy, but integrate all resources to provide ideas for channel growth and provide services for the channel. Therefore, the cooperation between the two parties is solid. Henan is a market with rapid development and unlimited potential in the Central Plains. Through the adjustment and consolidation of the operation center in the past year, the spurt growth in the first half of this year shows that our business strategy and market actions are effective. NVC is in Henan. The market will enter a new era of development.
Editor: Zhan Xiaole's layout: Huang Jiacunmei refers to Peng Anjun's final review: Yao Xiaohong
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