In terms of sales volume, the CX70 has been successful. As far as product development is concerned, the emergence of the CX70 has not only promoted the development of Changan, but has caused doubts about this domestic large car company with many years of history.
The CX70 is a rare new product that has been popular since its launch. The monthly sales have broken through 10,000 vehicles, which proves that the car's positioning, pricing and so on have made an accurate decision. In fact, since the launch of the CS75, Changan has been pleading that it can create a burst of money, and contrary to expectations, whether it is CS75, CS35 or later introduced CS95, compared with competitors are inferior. The reason for this is that there is such a common problem. There are only two points. First, Changan has made mistakes in pricing, but Changan never will reflect on this mistake, so that it is wrong again. Second, Changan In the update of the model, it is always a slow step. It is difficult for consumers to choose the car that is satisfactory. Even if they love the Changan brand, they are helpless.
It can be said that the CX70 is a special case. Unlike the CS series, the CX70 does not have too many constraints. It can break the inherent shackles of Changan and play at will. For example, it comes from the commercial vehicle plate, and the skin is pulled into the SUV, and then the configuration is equipped with the equivalent of the commercial vehicle, because it can reduce the cost and thus reduce the price; for example, the CX70 can ignore the design, after all, We all know that in designing this piece, Changan has an exclusive design factory in Europe, but this factory is almost like a dummy. Of course, the price of CX70 is there. If you want to pick something wrong in design, this is not the case. It’s kind, so even if the CX70 doesn’t look good, or if it’s suspected of a cottage Ford explorer, you can avoid it; even, the CX70 can lack point security and get a four-star rating from C-NCAP. Affect its sales.
The CS series' products have been frustrated. The success of the CX70 has caused many people to have a question: Is Changan only suitable for cars like the CX70? In fact, from the beginning of the CS75, to the CS95, to the recently introduced CS55, we can be sure that so many years have passed, Changan has not changed. On the background of resource theory, Changan can indeed be one of the best in China, but because of this status, it has created Chang'an's high attitude. The CS75 has long been ranked second, third and even fourth because of the slow renewal of models and uncompetitive prices. The position of CS95 neglects the characteristics that middle and high-end products should have and becomes a new product that is rarely inferred. The status of CS55 is even more embarrassing. First, its pricing is almost coincident with CS75, and second, CS55 size is smaller than CS55. Many people have asked: Is CS55 coming to save the city, or is it a visit?
I have to say that the CS series has created Changan and has also hampered the development of Changan. Even if the CX70 succeeds, it is difficult to develop into a CX series. After all, Chang'an has always had the ambition of the heart, and hopes that the wind will come up, but today's situation, it can only pack the CX70 cheap product into a burst.
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