Scenes, values, needs: see how the Internet of Things goes to consumers

The Internet has changed the mode of information dissemination. The market form has changed from reality to reality. At the same time, consumers are no longer simply accepting products, but gradually become active participants and value co-creators. The business ideas and business models are also changed. Many guests at the "2015 MiCO Global Developers Conference" held in Beijing in late August in Beijing expressed their views and brought a lot of practical and new Internet of Things technologies.

Scenes, values, needs: see how the Internet of Things goes to consumers

The intelligence of big data formation is the development trend of sports industry

Since October 2014, the national fitness has been upgraded to a national strategy, and the industry of sports health has arrived. The intelligence of big data formation, whether in the national fitness, sports and entertainment, or in sports competitions, will become a very important means. Li Xiangchen, deputy director of the Sports Engineering Research Center of the Institute of Sports Science, pointed out: "How we can get more accurate fitness guidance and faster service is very important. We hope to use the technology of the Internet of Things to fill the sports industry. demand."

Based on MiCO, Beijing Zhikang is proud to introduce the world's first healthy operating system, fOS, and incorporates core technologies including device control certificates, sound data management and other control technologies and health algorithms. fOS not only achieves high precision of more than 95% in algorithms for healthy motion recognition and energy analysis, but also enables rapid iteration of products. In addition, fOS and its own cloud service - Zhikang Cloud has an open interface, which can interoperate and connect data to various external systems of third-party APPs, and use the deep learning function on the cloud to effectively adjust various fOS The parameters inside the algorithm. At present, fOS has been widely used in wearable, fitness and health equipment, achieving advanced precision human motion recognition and exercise energy consumption calculation, and can extend value-added services such as health guidance. In addition to high-precision algorithms and cloud services, fOS services are extended to health and fitness service guidance, and hardware, software, and services are effectively closed on the hardware. Currently, many health fitness devices have adopted this system. Such as Beijing running with children.

Cao Fangfang, CEO of Running Companion, said: "We have done a lot of interaction with consumers through research and found that running sports such as running are relatively boring, need to be guided by professional instructors, have Internet interaction, and play the role of supervision." As a new A generation of intelligent treadmills, based on the development of the fOS system, can automatically recognize the running person through the gait on the treadmill, and then realize the calorie, fat and sugar consumption according to the height, weight and gait of the person. Monitoring and calculation. In this way, personal data can be collected at any time, and transmitted to the cloud server for big data processing and analysis, coupled with the help of intelligent algorithms, to provide a personalized intelligent running solution. This is what the Internet of Things brings to the sports industry and consumers.

MiCO Wi-Fi Big Data Location Service Engine Platform and Internet of Things

The usual mobile phone positioning is based on GPS outdoor positioning, such as Gao De, Baidu are using satellite positioning. In the interior, there is no uniform standard or a good way. The realization of satellite positioning is not only technically difficult but also costly. The indoor positioning based on China Mobile, China Unicom and telecom base stations does not make much sense. There is an error distance of about 150 meters, so indoor positioning faces a bottleneck.

Recently, there are some new positioning methods, such as Wi-Fi, Bluetooth, inertial positioning, etc. Wi-Fi positioning can attach a value-added service to the home router, which does not require any modification of the infrastructure, and is easy to implement. Its cost of use is close to zero. Wi-Fi is more immune to interference than Bluetooth without penetration. In addition, Wi-Fi supports most smartphone devices compared to ZigBee with a positioning accuracy of 2-3 meters.

Dr. Liu Junfa, the CEO of the Chinese Academy of Sciences and the Associate Researcher of the Institute of Computing Technology of the Chinese Academy of Sciences, introduced: "The LBS-based Wi-Fi positioning is the ideal positioning model for the last 100 meters. Its development has experienced single AP positioning, multi-AP positioning, and signalling. The intensity and distance are mapped together, and the characteristics of the channel are added, four stages. From the error of 100-300 meters, the precision of about 1 meter is achieved."

The current mainstream method of Wi-Fi positioning is fingerprint positioning, but Apple's mobile phone has closed this interface, it only supports Android. MiCO Wi-Fi big data combines Shanghai Qingke's MiCO with software positioning to search for mobile phones in the Wi-Fi environment. The device can sense the changes in the wireless field, which can not only break the limitations of the Apple mobile phone, but also The fluctuation of the signal field is always displayed on the platform.

As the demand of users increases, more and more scenes require indoor positioning, especially some indoor scenes. For example, shopping malls and other relatively open areas, commercial real estate, large-scale exhibitions, and even future car networking have corresponding needs in this regard, such as calling a car through taxi software, if there is a precise positioning, mutual visibility, vehicles to the downstairs, drivers And users can be reminded that accurate positioning brings the ultimate user experience.

"Based on the characteristics of current Wi-Fi, we can do some application expansion. As far as I know, Ali's Gaode technical team has set up a team to do Wi-Fi positioning and indoor positioning. BAT has driven hundreds of domestic companies. The spring of indoor positioning is coming," Dr. Liu Junfa said.

Fingerprint door lock cloud intelligent transformation to meet the most basic security needs of users

A marketed intelligent hardware product should have four major characteristics: just need, high frequency, user pain points and good connections. The intelligent lock is an intelligent hardware that meets the above four points and is very grounded. Different from the convenience of foreign consumers, the domestic heavy security door and multiple locking technology all reflect the user's urgent need for door lock security. In the era of the Internet of Things, the emergence of smart door locks solved this problem very well.

Xiao Tiejun, general manager of Yaoyang, Zhuhai, said: "Intelligent locks have three fundamental characteristics: First, smart locks are safer, and unlocking through fingerprints is unique; second, it has alarm, and once the lock is damaged, the door will automatically alarm. It increases the difficulty of crime from the physical level; thirdly, it is convenient to use, users no longer need to carry the key with them, and the record of each time the door lock is opened will be pushed to the cloud through Wi-Fi, the user can understand the family in and out according to the information. Situation. We use Qingke's Wi-Fi module and MiCO operating system to cut into the entire fingerprint lock product solution, the traditional fingerprint lock becomes a cloud smart door lock, embedded in Yaoyang's fingerprint algorithm, by replacing the fingerprint lock core The way to help domestic fingerprint lock enterprises to carry out cloud intelligent transformation."

Consumers and users are the leaders of smart hardware

Every day, there are countless Internet products, and countless ideas are born in the Internet circle. But what makes entrepreneurs a headache is that the product lacks users who actually use it, and the lack of seed users leads to a lack of user feedback on the product. The form of crowdfunding can solve this problem of entrepreneurs. Taobao crowdfunding project leader Shulou said: "Crowdfunding, on the one hand, provides a channel for developers to communicate with consumers. After the two products are interacted on the crowdfunding platform, the finished product is no longer the product just submitted. Iteratively improves its products through the wisdom and experience of raising."

In addition, the biggest problem in all intelligent hardware is that all the services and controls related to intelligent hardware are completely separated by their respective applications, and the interaction and intercommunication of data of independent hardware are not realized. In response to this problem, Liu Caijun, director of industry solutions at LeTV's Innovation Business Unit, said, “The times are changing, demand is changing, and the lifestyle of users has changed dramatically. LeTV's solution is always to consider products from the perspective of users, consider Business.” Liao Dong of Suning Cloud Business Department also said in an exclusive interview with the media: “The future trend should be more multi-platform development in tandem, and finally meet the needs of consumers in a specific environment to cooperate with one device to provide a service. A complete intelligent experience. In fact, what Suning has done is to continuously promote the traditional manufacturing industry to increase the intelligent elements and improve the value to users. This is the core goal of Suning."

The Internet of Things is rapidly moving towards consumers, and a new era is opening. In this era of Internet of Everything, consumer demand orientation will lead the development of the entire intelligent hardware. We will wait and see for the future of smart life.

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