On the New Year's Day of 2011, the color TV sales market was fierce, and LED TV sales revenue exceeded the CCFL backlight model for the first time. Although this is only the result of short-term promotions, it is still possible to feel that LED TV is accelerating penetration in an unstoppable trend.
In the first-tier cities, the sales of CCFL TV tend to be weak. At present, the major LCD TV brand manufacturers in China are raising LED TVs, and a new round of LED TV battles will be launched.
Policy to LED TV
In February 2010, the third round of home appliances to the countryside color TV bidding project price increase significantly (from 3,500 yuan to 7,000 yuan), led LED TV for the first time to go to the countryside to bid.
"Affected by price, LED TV sales in the process of home appliances going to the countryside in 2010 are not ideal, but in the future, with the reduction of prices and the growth of consumer demand, people will prefer the thin, green LED TV." People in the industry said to the reporter of "High-tech LED".
In October 2010, the results of the fourth round of home appliance bidding were officially announced. LED TV has occupied nearly 50% of the market while keeping the price limit unchanged.
On December 1, 2010, the "flat-panel TV energy efficiency limit value and energy efficiency rating" was officially implemented to eliminate high-energy TV products in the market. Although the current mainstream CCFL backlight models can achieve the minimum market entry threshold for energy efficiency, the mainstream LCD brand manufacturers have raised their market expectations for LED TV.
"The new energy efficiency standard will accelerate the popularity of LED TV, because LED TV is more energy-efficient than CCFL TV. In addition, from the market trend, manufacturers are more willing to invest in LED TV." An industry source told reporters.
Based on an optimistic estimate of the 2011 LED TV market, many TV manufacturers plan to increase shipments of LED TVs in 2011 to 40-50% of total LCD TV shipments. In the country's largest electrical sales store, Suning's 2011 LED TV purchases accounted for nearly 55%.
After PK domestic brands, foreign brands <br> <br> in 2009, missed the first wave of business opportunities in 2010, Chinese TV manufacturers launched a large LED TV products. According to the survey of high-tech LEDs, domestic brands are still relatively dominant in terms of market share. The main reason is that domestic brands are relatively low in price relative to foreign brands, and channel coverage is relatively high.
The following is a comparison of the price of domestic LED TV and foreign LED TV:
"Domestic LCD TV manufacturers should take advantage of local advantages, combined with new TV concepts, such as 3D, digital TV, Internet TV, etc., and strive to enlarge the entertainment and functionalization of LED TV." Industry insiders pointed out that "it will not only be a TV set in the future." It may be a game console, a monitor, or a unique visual enjoyment, and the features will become diversified."
In terms of size, the current domestic brands of the large-size LED TV market are basically in a blank state at 65 inches and 60 inches, and the 52-inch LED TV has been eliminated by the 55-inch LED TV. The supply line of foreign LED TV brand products is relatively complete, ranging from 22 inches to 65 inches.
"At present, domestic brands are insufficiently supplied in the large-size market, but with the maturity of future technological processes, large size must be the mainstream of the future." Industry experts suggest that domestic LCD TV manufacturers should increase the size of LED TVs and increase the number of home TVs. put in effort.
The home appliance giants staged the LED war. "Domestic brands should invest more in technological innovation, and use differentiated products to compete, such as Internet TV, smart TV, etc., and further improve the competitiveness of the domestic flat-panel industry chain and improve costs." An industry source stressed.
In 2010, the LED penetration rate reached 15-20%. In 2011, this figure will reach 50%. The huge market growth potential makes home appliances maddening for LEDs. In addition to Japanese and Korean manufacturers such as Samsung and LG, which have completed the vertical integration of the industry chain, many Chinese color TV companies have begun to lay out LED industry chains and stage LED big competitions.
Panels and upstream chips are an important part of promoting LED TV promotion. In the past two years, the domestic LED industry's investment from upstream chip, midstream package to downstream application has exploded. In 2009, LED output value reached 82.7 billion yuan. In 2010, LED output value reached 125 billion yuan. In 2011, LED output value is expected to reach 180 billion yuan. .
This year, with the continuous deployment of MOCVD, the High-Tech LED Industry Research Institute (GLII) expects the scale of upstream chips to expand by more than 10 times. "In the past, it was subject to the chip field of the US, Japan, South Korea and Taiwan enterprises. The development of China's LED LCD TV industry was passive. In the first half of 2010, there was even a supply crisis. With the expansion and improvement of upstream production capacity, domestic color TV giants will have Samsung and other Japanese and Korean companies have the same upstream and external resources." Industry sources said.
LED TV price will drop by 30% in 2011
GLII believes that the supply of LED upstream is sufficient in 2011, coupled with the maturity of technology and the reduction of cost, it is expected that the price of LED TV will drop by about 30%, driving the sales of LED TV to increase significantly. Coupled with the promotion of home appliances and flat-panel TV energy efficiency standards, and the determination of LCD TV brand manufacturers to lay out the industrial chain, a new round of TV wars is about to break out, LED TV will be the protagonist of this war.
In the first-tier cities, the sales of CCFL TV tend to be weak. At present, the major LCD TV brand manufacturers in China are raising LED TVs, and a new round of LED TV battles will be launched.
Policy to LED TV
In February 2010, the third round of home appliances to the countryside color TV bidding project price increase significantly (from 3,500 yuan to 7,000 yuan), led LED TV for the first time to go to the countryside to bid.
"Affected by price, LED TV sales in the process of home appliances going to the countryside in 2010 are not ideal, but in the future, with the reduction of prices and the growth of consumer demand, people will prefer the thin, green LED TV." People in the industry said to the reporter of "High-tech LED".
In October 2010, the results of the fourth round of home appliance bidding were officially announced. LED TV has occupied nearly 50% of the market while keeping the price limit unchanged.
On December 1, 2010, the "flat-panel TV energy efficiency limit value and energy efficiency rating" was officially implemented to eliminate high-energy TV products in the market. Although the current mainstream CCFL backlight models can achieve the minimum market entry threshold for energy efficiency, the mainstream LCD brand manufacturers have raised their market expectations for LED TV.
"The new energy efficiency standard will accelerate the popularity of LED TV, because LED TV is more energy-efficient than CCFL TV. In addition, from the market trend, manufacturers are more willing to invest in LED TV." An industry source told reporters.
Based on an optimistic estimate of the 2011 LED TV market, many TV manufacturers plan to increase shipments of LED TVs in 2011 to 40-50% of total LCD TV shipments. In the country's largest electrical sales store, Suning's 2011 LED TV purchases accounted for nearly 55%.
After PK domestic brands, foreign brands <br> <br> in 2009, missed the first wave of business opportunities in 2010, Chinese TV manufacturers launched a large LED TV products. According to the survey of high-tech LEDs, domestic brands are still relatively dominant in terms of market share. The main reason is that domestic brands are relatively low in price relative to foreign brands, and channel coverage is relatively high.
The following is a comparison of the price of domestic LED TV and foreign LED TV:
"Domestic LCD TV manufacturers should take advantage of local advantages, combined with new TV concepts, such as 3D, digital TV, Internet TV, etc., and strive to enlarge the entertainment and functionalization of LED TV." Industry insiders pointed out that "it will not only be a TV set in the future." It may be a game console, a monitor, or a unique visual enjoyment, and the features will become diversified."
In terms of size, the current domestic brands of the large-size LED TV market are basically in a blank state at 65 inches and 60 inches, and the 52-inch LED TV has been eliminated by the 55-inch LED TV. The supply line of foreign LED TV brand products is relatively complete, ranging from 22 inches to 65 inches.
"At present, domestic brands are insufficiently supplied in the large-size market, but with the maturity of future technological processes, large size must be the mainstream of the future." Industry experts suggest that domestic LCD TV manufacturers should increase the size of LED TVs and increase the number of home TVs. put in effort.
The home appliance giants staged the LED war. "Domestic brands should invest more in technological innovation, and use differentiated products to compete, such as Internet TV, smart TV, etc., and further improve the competitiveness of the domestic flat-panel industry chain and improve costs." An industry source stressed.
In 2010, the LED penetration rate reached 15-20%. In 2011, this figure will reach 50%. The huge market growth potential makes home appliances maddening for LEDs. In addition to Japanese and Korean manufacturers such as Samsung and LG, which have completed the vertical integration of the industry chain, many Chinese color TV companies have begun to lay out LED industry chains and stage LED big competitions.
Panels and upstream chips are an important part of promoting LED TV promotion. In the past two years, the domestic LED industry's investment from upstream chip, midstream package to downstream application has exploded. In 2009, LED output value reached 82.7 billion yuan. In 2010, LED output value reached 125 billion yuan. In 2011, LED output value is expected to reach 180 billion yuan. .
This year, with the continuous deployment of MOCVD, the High-Tech LED Industry Research Institute (GLII) expects the scale of upstream chips to expand by more than 10 times. "In the past, it was subject to the chip field of the US, Japan, South Korea and Taiwan enterprises. The development of China's LED LCD TV industry was passive. In the first half of 2010, there was even a supply crisis. With the expansion and improvement of upstream production capacity, domestic color TV giants will have Samsung and other Japanese and Korean companies have the same upstream and external resources." Industry sources said.
LED TV price will drop by 30% in 2011
GLII believes that the supply of LED upstream is sufficient in 2011, coupled with the maturity of technology and the reduction of cost, it is expected that the price of LED TV will drop by about 30%, driving the sales of LED TV to increase significantly. Coupled with the promotion of home appliances and flat-panel TV energy efficiency standards, and the determination of LCD TV brand manufacturers to lay out the industrial chain, a new round of TV wars is about to break out, LED TV will be the protagonist of this war.
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