In recent years, the development and application of LED manufacturing processes and related new materials have continued to progress, and high-brightness LEDs of various colors have made breakthroughs. Some people think that the use of fire to get rid of the sunbeam is the first revolution of human light source. Edison's invention of the light bulb is the second revolution of the light source, and LED lighting will become the third revolution of human light source.
The most praiseworthy aspect of LED is its high energy efficiency, and its many advantages determine its broad development prospects. The government's strong support has also promoted the rapid development of the LED industry chain. LED equipment suppliers are facing unprecedented historical opportunities, and a number of outstanding LED manufacturers have emerged. Jiangmen Jihua Optoelectronics Co., Ltd. is one of the prominent LED leaders. . Chairman Hong Qi can concentrate on the field of LED lighting and achieved many fruitful results. So, what are the current LED lighting problems? How will the LED market develop in 2010? With these questions, Aladdin Lighting Network reporter visited Mr. Hong Qiergy, Chairman of Jiangmen Jihua Optoelectronics Co., Ltd.
When the reporter interviewed the development process of Jihua Optoelectronics in the past few years, Mr. Hong was full of pride and talk. He said that Jihua Optoelectronics entered the market with its own unique innovative ideas while paying attention to advertising. With a true and pragmatic core management philosophy, in a few short years, it has won a good customer reputation and opened up many markets. In 2010, the company will definitely make great achievements in the Chinese market.
Aladdin Lighting Network: First of all, please introduce some relevant information of Jihua Optoelectronics. (Can be introduced from the company's development history, business philosophy, corporate culture and employment policy)
Hong Qi Neng: Jilongda Group (GLD) was established in Taoyuan, Taiwan in 1992. In order to cooperate with customers in the near-supply policy and to actively expand its business, Jiangmen Jihua Optoelectronics Precision Co., Ltd. was established in Jiangmen, Guangdong in 2001.10. The factory covers an area of ​​50 acres, with a registered capital of 3.86 million USD, and has more than 1,000 employees. It specializes in producing power electronic components, photoelectric plastic products, digital tubes, dot matrix, SMD, CHIP, backlight modules, LED fluorescent lamps and plastic molds. Widely used in LED display, LCD screen, home appliances, communications, lighting and other fields.
The company has a diversified cooperation mode and experienced independent R&D team. In 2003, it introduced ISO90001:2000 quality management system and international advanced management concepts and systems. The stable management team is our strong guarantee for quality and service.
Adhering to the quality policy of excellence, customer satisfaction; people-oriented, integrity cooperation, pioneering and innovative, customer-oriented business philosophy to expand the market, create a win-win situation with customers, create growth!
Aladdin Lighting Network: At present, which areas of your company's LED energy-saving products are mainly sold, and which areas will be expanded in the future?
Hong Qieng: At present, the company sells relatively few products, mainly Japan, Taiwan, Hong Kong, Singapore, and China. In the future, it will expand to the United States and Europe, and the sales network will be globalized. With the development of the world economy, trade globalization has become an irreversible trend and provides unprecedented opportunities for enterprises. The company has always pursued the concept of GSC Globalization Group, reformed the foreign trade system, strengthened international cooperation, and enhanced the ability of enterprises to participate in international market competition.
Aladdin Lighting Network: LED energy-saving lamps market is fiercely competitive, how will Jihua Optoelectronics respond?
Hong Qieng: The development of LED industry is at an early stage. The scale of enterprises is generally small, leading enterprises have not yet formed, market development capabilities are insufficient, and industrial agglomeration capacity needs to be improved. As an emerging high-tech industry, the LED industry is becoming an important driving force for the development of the lighting industry, especially its energy-saving and environmental protection performance has made the application range of LED lamps more and more extensive. In the face of unlimited business opportunities, a variety of LED lamp manufacturers have emerged in the market, resulting in uneven product quality, affecting the application and promotion of products.
However, this is only a short-lived phenomenon, and the product will eventually return to the fundamentals of quality. It is necessary to have a company with a relatively technical background to make LED products with stable quality and reasonable price. The current market is still chaotic, and many factories that do not have the scale are also doing LEDs. In principle, although they can be bright, the quality is relatively big. Any new product must be competitive and eliminated before it can return to the product. After all, customers are favored among manufacturers who can provide good quality and reasonable price. This is the law, we respect the law. In the running-in of the market, powerful enterprises will certainly raise the experience and advanced technology gained in the LED industry to technical standards and industry standards, improve product quality, optimize market order, promote healthy and orderly development of the industry and promote the industry. The optimization and upgrade are very important.
Aladdin Lighting Network: How is Jihua Optoelectronics promoted in the domestic market?
Hong Qieng: A good product, marketing is very important. Some people in the advertising industry have come to the conclusion that when the market is in good condition, you should invest in advertising; when the market is in a downturn, you must invest in advertising. There are three main ways for the company to promote in the domestic market. 1. Establish your own office and get the first-hand real information. At present, the company's promotion network is spread all over the South and North, Beijing, Shanghai, Chengdu, etc. have their own network. 2. Participate in the designer network. The LED is cut by the designer's pipeline and expresses the concept of the product through the designer's ideas. Jihua Optoelectronics has strong strength and excellent technical level. It can jointly develop designers and develop products that the market needs. This is a relatively core part of the company. 3. Media packaging. Lianhe Media, to promote the promotion of subdivided products for different groups of people. LED customers are mainly middle and high-end customers, I think we should focus on targeting high-end people, such as doing some airport advertising. Opening a new sales market at a lower cost is the company's marketing focus this year.
Aladdin Lighting Network: Does your company have a plan to build your own brand? How specific? If so, what stage? What means?
Hong Qieng: Any equipment is devalued, only the brand is value-added, so the company must be a brand. The brand is transcending national boundaries with its unique personality and style, transcending the nationality, transcending consciousness and attracting the common consumption of the people of the world. A company's brand is the main source of its competitive advantage and valuable strategic wealth. A well-targeted and confident corporate brand is a vivid testimony that clearly, clearly and consistently conveys its true assets, consistent core values ​​and emotional brand appeals to consumers.
The brand is like being fueled by a fire inside, and its sparks will be distributed and create the extraordinary charm of the brand. Be able to ignite and take care of the fire and even control the flame. Unintentional people will let this fire go mad and lose control, or let it go out; those who are willing will pass a glorious and warm fire. Jihua Optoelectronics has great advantages in making brands, and the brand is built on quality first. In the early days of brand building, we will mobilize all personnel to do basic branding and use the media extensively, including our catalogue. Create our brand in a variety of ways within our capabilities.
The brand encompasses everything, including the tangible and intangible benefits of the customer's entire experience in using the product or service. This experience includes any transfer of products or services, and the marketing process of customer communication, such as brand name, design, advertising. , product or service itself, distribution channels and reputation. Strengthening the product's quality awareness and standardization awareness, and promoting the brand strategy of products is an important way to improve the influence of LED products and improve the competitiveness of the Group's products in the market.
Aladdin Lighting Network: Looking back on 2009, please summarize your company's achievements in development, market performance, product sales, engineering, etc. How is it compared with the original plan expectations?
Hong Qi Neng: In 2009, the company was basically smooth in marketing. Although it started late in the domestic market, it also made a lot of achievements, and joined many large enterprises to do some projects. In less than five months, the completion of the project, including the Wanxiang City in Yantai and the commercial street in Xi'an, have achieved good response. At present, the company's development idea is to establish legs to walk, our products focus on resource integration, 35% are self-made, and 65% are OEM. Jihua Optoelectronics uses advanced technology to cultivate some enterprises without market experience; has its own technical staff, can do a good job in LED technology, and provide zero-component processing of LED, which is the company's development strategy .
At present, the company has many foundries. In China, we only do benchmarking projects. The cooperation with Jihua Optoelectronics is a large enterprise in China and even the world. The establishment of LED products must be based on a model project. Jihua Optoelectronics is positioned as the overall solution for LED lighting. We have everything from small shrimp to aircraft carriers, from light sources to street lamps. This is a core idea.
Aladdin Lighting Network: What are the problems encountered when the company is developing in the Mainland?
Hong Qi Neng: In Taiwan, the most indispensable need for China is the optimization of resource integration. Only by doing this can we maximize our profits. In this regard, many Taiwanese companies are not doing very well. Leading the development of Jihua Optoelectronics, I have always believed that SS plus MM, that is, unique products, rapid development; minimum investment, the largest income. While doing product quality, we are committed to controlling the core value of the brand. At present, our technology has reached a high level, and the price of the product has reached about three times compared with the traditional lighting. LED products will be everywhere, everywhere, and fly into the homes of ordinary people. Looking at traditional lamps, there are currently limitations in concept. I think that design must embody a concept, to market with concepts, and to be a latecomer. In the investment of products, we do not do it and we must innovate. At least 60% are innovative and conceptually innovative. At present, the company is strong. Jihua Optoelectronics has developed from packaging and backlighting, including more than 20 years of OEM work. The company has the ability and confidence to compete with many companies in the LED market.
Aladdin Lighting Network: In 2010, where will your company's development route go? What are the plans and new initiatives?
Hong Qi Neng: In 2010, the company's market was centered on China. At present, LED products also have some problems. LEDs are different from traditional lamps, and must be integrated with power source, light source and battery. Traditional lamps must go through this difficult road, from the breakthrough of thinking, from the breakthrough of design concepts. People who understand design may not be able to do LEDs because LEDs require technology; people who know technology can't do LEDs because there is no beauty. Just like many LEDs that are packaged and look down on traditional lamps, no one can do LED packaging to make traditional lamps, because he only knows technology and doesn't know how to wear clothes. People with traditional lamps will wear clothes and know the skills of external packaging, but the technology is relatively weak. So this is the current blind spot and must be run in.
2010 is the first year of LED lighting, LED products are bound to explode. Mainly reflected in: 1, heat dissipation, light efficiency problems will be slowly overcome. 2, cost-effective, the price will be revised to about twice the size of ordinary products, ordinary people can use. 3. In terms of policy, the country's energy conservation and emission reduction has promoted LED lighting as one of the main tools. The favorable policies introduced successively have attracted many companies to enter the LED market.
With the advancement of the times, the technical problems of LEDs will be solved, and the production cost will be greatly reduced. LED lights will fly into the homes of ordinary people!
Iphone 7 plus snap 3D case is called Snap3D. It is a bare-eye VR viewer in phone case shape ,If you cover it on smartphone screen,You can enjoy 3D Movies without VR headset. It's light weight, and easy to carry. You can evjoy 3D movies ,3D games everywhere you go. It`s much better than the traditional heavy VR headset, you will love it! It`s a very good choice for your friends as a gift!
HOW TO USE THE Iphone 7 Plus Snap 3D case AS A 3D SCREEN
The attached 3D screen on the Snap3D acts like 3D glasses.
To turn your smartphone into a 3D device, you need to first download the "Mplayer3D" application.
Then install the Snap3D on your smartphone screen and run Mplayer3D.
Enjoy the stunning stereoscopic 3D!
Iphone 7 Plus Snap3D,Snap3D For Iphone 7 Plus,Iphone 7 Plus Snap3D Case,Iphone 7 Plus Snap 3D Viewer
iSID Korea Co., Ltd , http://www.isidsnap3d.com