E-book 20 views released 3 camps will change the current situation

Recently, the “Opinions of the General Administration of Press and Publication on Developing the E-book Industry” was announced, proposing that comprehensive approval will be set for all aspects of the entire industry chain of the e-book industry. It will also step up the formulation of relevant standards and promote the integration and reorganization of the manufacturing industry. We will achieve scale and specialization, and at the same time we will build a "national e-book content resource delivery platform."

After the "Opinions" were issued, all major companies welcomed it. Industry analysts believe that the National Press and Publication Administration's regulation of the e-book industry will encourage companies to compete for competition and resources.

Comprehensive management specifications

Behind the introduction of the "Opinions" is the investigation and promotion of the State Press and Publication Administration in the past six months.

According to a person in charge of the company who participated in the investigation of the State Press and Publication Administration, the "Opinions" were formed in an internal meeting on May 7. "At that time, the State Press and Publication Administration had convened 10 core e-book manufacturing companies to discuss industry norms. Jinshao, Hanwang, Zinko, Founder, China Publishing Group, and Patriots all participated in the discussion. The content of the discussion finally became The basis of these 20 opinions."

On September 9, Sun Shoushan, deputy director of the State Administration of Press and Publication, said on the launch of the telecommunications Tianyi reading platform that the State Press and Publication Administration plans to build 8-10 digital content distribution nationwide during the 12th Five-Year Plan period. The platform promotes the digitalization of the traditional publishing industry. These platforms will assume the functions of content resource aggregation, authoritative information release, and copyright service transaction.

According to the above-mentioned informed sources, the Ministry of Industry and Information Technology is currently accepting commissions to intensify the joint formulation of e-book product standards.

The Opinions show that the State Press and Publication Administration has determined that the e-book industry chain should consist of content originality, editing and processing, digital conversion, chip implantation, platform delivery, equipment production, marketing, and import and export trade. For enterprises engaged in the creation of original content of e-book content, editing and publishing, and e-book content resource delivery platform operations, as an electronic publication publishing unit and an internet publishing unit for approval and management; for digital content conversion, editing and processing, and publications for publications The implanted company, as an electronic publication copying unit, carries out examination and approval and management; it conducts examination and approval as an electronic publication issuing unit for sales companies engaged in the general distribution, wholesale and retail of e-books; and engages in import business operations for e-books. The company, as an electronic publication import unit, approves and manages.

After the "Opinions" were issued, the companies in the industry generally welcomed them.

Shanda Literature stated that the development of the domestic e-book industry to the present day urgently requires the government to issue corresponding normative documents and the issuance of “Opinions” is timely.

Chief Executive Yang Hong said that the concept of the "Opinion" has been very clear, clear e-book as a new product, rather than a simple branch of traditional consumer electronics; also proposed to build a platform and launch related support strategies to promote a It has a strategic and exemplary e-book industry project and guides the reorganization between manufacturers.

Wang Bangjiang, Vice President of Hanwang Technology believes that the main content of the Opinions is similar to what the company has appealed to the competent authorities. The establishment of a national-level content resource delivery platform that brings together the resources of all parties will also help reduce the company’s acquisition of digital copyright costs.

Industry ecological change

According to informed sources, the State Administration of Press and Publication has already identified the first batch of e-book companies, and it has expressly provided for the qualifications of registered capital, business establishments and other enterprises. The press and publication departments of various provinces have notified enterprises to submit application materials. The series of permits disclosed in the "Opinions" will undoubtedly set the threshold for e-book hardware industry and form an entry barrier.

Industry analysts believe that the introduction of the "Opinions" and the subsequent establishment of a classification permit will lead to a shuffle in the industry.

In fact, this sign has begun to appear. Recently, it was reported that the first e-book manufacturer in China, Braun e-books, will automatically give up the e-book business qualification application due to its small scale of operation.

For enterprises that cross the threshold, under the rules, it is crucial to compete for the resources supported by the policies and to seize the favorable position.

Hanwang and Shengda, the two most powerful companies in the e-book industry, can take advantage of this to expand their own industrial layout into the planning of the competent authorities.

Wang Bangjiang believes that supervision is beneficial to the development of Hanwang's science and technology. Hanwang Technology is the leading e-book company in China. “The development of the industry cannot be separated from the leading role of the leading enterprises. Through the leading enterprises, it promotes the support of traditional publishing companies, distribution companies, and digital technology providers. Their respective resource advantages form a powerful force for industrial chain integration."

Hanwang announced that they have obtained Internet publishing qualifications. Hanwang’s chairman Liu Yingjian once stated that the Hanwang will not do content, and the company will build a digital platform. Currently, Hanwang still focuses on online publishing and will not go further into the content industry.

Shanda said that it hopes that its painstakingly built Yunzhong Book City will be included in the construction of the "National E-book Content Resource Delivery Platform." The format standard of Yunzhong Book City will be compatible with the entire content platform, and the content platform will also be well-rehabilitated. Piracy technology and related support.

In addition to the “strong manufacturing side” Hanwang and the “strong content side” grand two camps, the “third camp” e-book companies that chose to cooperate with local economic entities, such as Jin Ye and Yi Deou, also have their own considerations.

Yang Hong said that Guangzhou Huamao Co., Ltd., a joint venture between Jinyi and Huaxi Village, is currently building Suzhou Huamao Creative Industrial Park in Suzhou, creating the nation’s first digital publishing research institute and establishing a digital publishing base with a scale of 10 billion yuan. "We are striving for authorization to put this into the key supporting areas of the national digital publishing base."

Yi Deo CEO Ding Huiwen stated that the content layout of the company through external cooperation has been incorporated into the national digital publishing base.

“The specifications of the General Administration of Press and Publication are beneficial to the industry, and the benefits to third-tier companies such as Jin Ye and Yi Deo are even more obvious.” Yang Hong said that the government’s support for resources will be given to the entire industry. Opportunity, and the third camp's enterprises will gain more obvious help with deep cooperation with local regional economies and a smaller base growth rate.