More powerful and active radio and television?
With the release of the "Programme," who will lead the new round of triple play in broadcasting, telecommunications and the Internet has become the focus of the matter. Liu Qicheng, a communications expert, said that after the release of the plan, operators will certainly be more proactive in doing triple-play convergence, and will lead IPTV services that have been used in cooperation with broadcasting and television, and the broadcasting and television may be integrated in this round. The more active.
It is understood that the trend of the traditional television media and new Internet video media has been very clear. Statistics show that in 2013, domestic TV stations’ advertising revenue reached a peak of 130.2 billion yuan, only 2.52% higher than 2012, and revenue growth dropped by 11%. TV advertising began to stagnate. The market size of online video on the Internet has maintained rapid growth. In 2013, the growth rate of domestic commercial video websites reached 42%.
As Internet video has already hit the cable TV market a lot, some people in the industry pointed out that in order to recover the lost market, SVA may actively take the lead in this triple play, develop internet and telecommunication services, and obtain new services in new business channels. Performance growth space.
In addition, some analysts believe that in recent years, Internet TV is rapidly replacing traditional television and occupying market share. At the same time, Internet TV has also broken the habits of viewing and usage that users have used in the past. In the future, an Internet-enabled TV will become the home standard, and SVA will naturally not let new technologies and new products eliminate its traditional TV content. Therefore, in the new round of triple play, SVA or Will play the role of the leading force.
Three major operators' problems
Beijing Business Daily reporters contacted the three major operators on the progress of triple play. Relevant person in charge of China Mobile and China Unicom stated that as the notice was just issued, no relevant enforcement notice has been received.
The relevant person in charge of China Telecom told the Beijing Business Daily reporter that although China Telecom has not received any relevant notice, it will certainly be able to open up new business development channels for China Telecom if it can achieve triple play. However, he also said that judging from past experience, triple play has been contradicted by radio and television, and radio and television do not want to separate television content, which is also a major obstacle to triple play.
Telecom analyst Fu Liang also believes that the ports of the three major operators are all set up by themselves. They all have their own mature operating mode. At present, the three major operators have basically occupied the national market, and radio and television have already Having missed the golden era of developing basic telecommunications, there is no communication technology in itself, so it is difficult to achieve interoperability with basic telecommunications.
“In addition, the relevant departments of the state have different management modes for the Internet and cable TV, but the broadcasting and TV stations have been reluctant to assign the business of cable TV to other companies. This is the biggest obstacle for the three major operators to develop television services.†Fu Liang said .
No key step in five years
In fact, the Outline of the “Tenth Five-Year Plan†that was passed on March 15, 2001, puts forward the concept of “three networks integration†for the first time. However, until the trial launch in 2010, even in the present, triple play has not taken a crucial step.
Liang Zhenpeng, a senior industrial economic observer, said that since the launch of the triple play, there has been no major breakthrough, mainly because several departments cannot break the barriers of interest. On the one hand, the communications industry wants to develop the television market, on the other hand, they do not want their own communications. Business is divided, the same reason, broadcasting and Internet and the Internet can not get rid of their own vested interests. This has led to the fact that the three networks only regard the other as an enemy, not a partner, and it is difficult for the three networks to integrate natural difficulties.
Liu Qicheng believes that triple play will first open up the wiring between broadcasters and telecom operators, which will help remove barriers between the two industries. “Furthermore, after Radio and Television is involved in basic communications, there may be a fourth country-led basic operator in the communications field, which will undoubtedly increase the competitiveness of the telecommunications field and will be more conducive to speeding up and reducing fees. The 'safeguards' mentioned in the article may also promote the early arrival of the telecom law that has been delayed for many years, said Liu Qicheng.
However, in Liang Zhenpeng's view, the "plan" issued in essence is not much different from the past, and it is still "a long way to go" for the three networks to achieve true integration. “Taking the radio and television network as an example, at present, radio and television networks across the country are not fully compatible with each other. It can be imagined that how long it will take for a system-wide radio and television network to integrate with telecommunications networks and the Internet. Liang Zhenpeng said.
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