[VR is a pure virtual digital picture, while AR virtual digital pictures plus naked-eye reality, MR is digital reality plus virtual digital pictures. Conceptually, MR is closer to AR, and is half realistic half of the virtual image]
Wearing a pair of glasses can interact with the characters of the second element in the real scene, or you can play CS on the desk. This is not a science fiction, nor a promotional video of Magic Leap, but an AR based on the research and development of Shenzhen Yiyi Technology. (Augmented reality), intelligent hardware of MR (Mediated Reality) technology.
With the addition of Storm, LeTV and Tencent, the competition in the VR (Virtual Reality) industry has become increasingly fierce.
According to Steve Mann, the father of intelligent hardware, the future development trend of intelligent hardware will gradually transition from VR to AR and MR, and MR technology can better play the effect of AR. Liang Jianwei, CEO of Yizhi Technology, who is engaged in the development of MR intelligent hardware, told reporters that MR hardware will have more applications in the industry in 2016, but it will be delivered to consumers for some time.
Mediating the concept of reality?
With the rapid spread of smart hardware since 2015, Volkswagen is no stranger to Virtual Reality and Augmented Reality, and its familiarity with MR is relatively low.
The MR mentioned here is not the "Mixed Reality" that Magic Leap refers to, but the mediation reality proposed by Steve Mann, the "father of intelligent hardware" by the University of Toronto, known as Mediated Reality.
In the 1970s and 1980s, Steve Mann designed wearable smart hardware to enhance the simplicity of his own visual effects and allow the eyes to "see" the environment in any situation. This is seen as an initial exploration of MR technology. .
VR is a pure virtual digital picture, while AR virtual digital picture plus naked-eye reality, MR is digital reality plus virtual digital picture. Conceptually, MR and AR are closer, half of the reality is half of the virtual image, but the traditional AR technology uses the prismatic optical principle to refract the real image, the angle of view is not as large as the VR angle of view, and the sharpness is also affected.
MR technology combines the advantages of VR and AR to better represent AR technology. At the same time, the large viewing angle of çž³ çž³ VR is integrated into the MR device, which can make up for the lack of perspective of AR.
During his studies at the University of Toronto, Yi Yi Technology CTO Ai Wei was attracted to the technology and decided to switch from semi-custom chip to the subject and help Steve chip the MR algorithm.
Ai Wei told reporters that AR and VR technology are sub-assemblies of MR. "A pair of MR glasses can do AR and VR things, AR glasses can do VR things, and VR is VR. For example, I see the computer put me The perception is brought into a strange virtual environment, this is VR. AR is to superimpose the digital information into life, just like posting a number here, this number represents its serial number in the database, through this number, You can see the information it displays in the database," Ai explained.
According to Steve Mann's theory, intelligent hardware will eventually transition from AR technology to MR technology. "The difference between MR and AR is that MR uses a camera to let you see the reality that naked eyes can't see. AR only superimposes the virtual environment regardless of reality itself," Ai said.
To put it simply, MR technology exposes the camera to different degrees, and restores the scene that the human eye cannot see under certain circumstances. For example, in the case of direct illumination of the vehicle, it is often difficult for the human eye to see the license plate number or the opposite road condition, but MR technology captures photos of different exposure levels and synthesizes them. This situation is solved.
After leaving school, Ai Wei and Liang Jianyi established Yi Yi Technology, while Steve Mann and his team supported the company as a technical consultant. Based on this technology, Yihao Technology completed the first Demo glasses.
Commercial time still takes time
Since MR technology is too advanced, how can MR smart hardware be built and put into commercial use when the VR market is not fully formed?
In the Yi Yi Technology Office, Liang Jianzhen showed this MR glasses. He has a clear plan for the steps of putting glasses into commercial use: first, open the market from industrial applications, and then enter the consumer market as MR technology is further understood by the market.
In his view, the opportunities in the marketing industry are more promising and help the brand to establish publicity. "This product may be a bit early as a tool. It is mainly an entertainment device at the beginning. You can play a small game when you wear it. It is more suitable for interactive advertising marketing. We will cooperate with some advertisers first and promote it from offline." Say.
Although the team plans to achieve volume production and delivery from June to July this year, there are still many technical difficulties in the delivery of MR glasses to individual consumers. This requires product update iterations to solve.
"This glasses is now for consumers, no one is buying it. It is like the Apple generation. Now it’s definitely not easy to use it, but it can only be called, but this is a necessary stage for product development." Liang Jianxi knows this very well. a little.
Yi Yi Technology has been established less than a year ago and has already received millions of angel financing from Le Bo Capital and PreAngel. At the same time, 14 engineers in Shenzhen are senior hardware engineers from Huawei, Lenovo and HiSilicon. The core technology of Yiyi MR glasses has also applied for several patent inventions.
At present, Yi Yi has become a project in the China Pilot Project for the US crowdfunding website for China, and plans to land on crowdfunding.
"This can accumulate a group of original loyal fans for us, and it will play a big role in improving our products." Ai Wei told reporters.
Although the intelligent hardware based on AR and MR technology has not yet been released, from the perspective of VR, the market is highly accepted for virtual hardware.
Some research institutes estimate that by 2020, the annual sales of virtual reality devices will reach 40 million units worldwide, with a market size of about 40 billion yuan. With content services and enterprise-level applications, the market capacity will exceed 100 billion yuan. Nowadays, Tencent, LeTV, Storm Video and other first-line technology companies have also joined the research and development of VR equipment, which will inevitably promote the transition of VR to AR and MR technology.
In October last year, Magic Leap CEO Rony Abovitz said at the WSJD show that it was not far from equipment shipments. This may be a signal that in the future, AR and MR will have more consumer-oriented results.
Wearing a pair of glasses can interact with the characters of the second element in the real scene, or you can play CS on the desk. This is not a science fiction, nor a promotional video of Magic Leap, but an AR based on the research and development of Shenzhen Yiyi Technology. (Augmented reality), intelligent hardware of MR (Mediated Reality) technology.
With the addition of Storm, LeTV and Tencent, the competition in the VR (Virtual Reality) industry has become increasingly fierce.
According to Steve Mann, the father of intelligent hardware, the future development trend of intelligent hardware will gradually transition from VR to AR and MR, and MR technology can better play the effect of AR. Liang Jianwei, CEO of Yizhi Technology, who is engaged in the development of MR intelligent hardware, told reporters that MR hardware will have more applications in the industry in 2016, but it will be delivered to consumers for some time.
Mediating the concept of reality?
With the rapid spread of smart hardware since 2015, Volkswagen is no stranger to Virtual Reality and Augmented Reality, and its familiarity with MR is relatively low.
The MR mentioned here is not the "Mixed Reality" that Magic Leap refers to, but the mediation reality proposed by Steve Mann, the "father of intelligent hardware" by the University of Toronto, known as Mediated Reality.
In the 1970s and 1980s, Steve Mann designed wearable smart hardware to enhance the simplicity of his own visual effects and allow the eyes to "see" the environment in any situation. This is seen as an initial exploration of MR technology. .
VR is a pure virtual digital picture, while AR virtual digital picture plus naked-eye reality, MR is digital reality plus virtual digital picture. Conceptually, MR and AR are closer, half of the reality is half of the virtual image, but the traditional AR technology uses the prismatic optical principle to refract the real image, the angle of view is not as large as the VR angle of view, and the sharpness is also affected.
MR technology combines the advantages of VR and AR to better represent AR technology. At the same time, the large viewing angle of çž³ çž³ VR is integrated into the MR device, which can make up for the lack of perspective of AR.
During his studies at the University of Toronto, Yi Yi Technology CTO Ai Wei was attracted to the technology and decided to switch from semi-custom chip to the subject and help Steve chip the MR algorithm.
Ai Wei told reporters that AR and VR technology are sub-assemblies of MR. "A pair of MR glasses can do AR and VR things, AR glasses can do VR things, and VR is VR. For example, I see the computer put me The perception is brought into a strange virtual environment, this is VR. AR is to superimpose the digital information into life, just like posting a number here, this number represents its serial number in the database, through this number, You can see the information it displays in the database," Ai explained.
According to Steve Mann's theory, intelligent hardware will eventually transition from AR technology to MR technology. "The difference between MR and AR is that MR uses a camera to let you see the reality that naked eyes can't see. AR only superimposes the virtual environment regardless of reality itself," Ai said.
To put it simply, MR technology exposes the camera to different degrees, and restores the scene that the human eye cannot see under certain circumstances. For example, in the case of direct illumination of the vehicle, it is often difficult for the human eye to see the license plate number or the opposite road condition, but MR technology captures photos of different exposure levels and synthesizes them. This situation is solved.
After leaving school, Ai Wei and Liang Jianyi established Yi Yi Technology, while Steve Mann and his team supported the company as a technical consultant. Based on this technology, Yihao Technology completed the first Demo glasses.
Commercial time still takes time
Since MR technology is too advanced, how can MR smart hardware be built and put into commercial use when the VR market is not fully formed?
In the Yi Yi Technology Office, Liang Jianzhen showed this MR glasses. He has a clear plan for the steps of putting glasses into commercial use: first, open the market from industrial applications, and then enter the consumer market as MR technology is further understood by the market.
In his view, the opportunities in the marketing industry are more promising and help the brand to establish publicity. "This product may be a bit early as a tool. It is mainly an entertainment device at the beginning. You can play a small game when you wear it. It is more suitable for interactive advertising marketing. We will cooperate with some advertisers first and promote it from offline." Say.
Although the team plans to achieve volume production and delivery from June to July this year, there are still many technical difficulties in the delivery of MR glasses to individual consumers. This requires product update iterations to solve.
"This glasses is now for consumers, no one is buying it. It is like the Apple generation. Now it’s definitely not easy to use it, but it can only be called, but this is a necessary stage for product development." Liang Jianxi knows this very well. a little.
Yi Yi Technology has been established less than a year ago and has already received millions of angel financing from Le Bo Capital and PreAngel. At the same time, 14 engineers in Shenzhen are senior hardware engineers from Huawei, Lenovo and HiSilicon. The core technology of Yiyi MR glasses has also applied for several patent inventions.
At present, Yi Yi has become a project in the China Pilot Project for the US crowdfunding website for China, and plans to land on crowdfunding.
"This can accumulate a group of original loyal fans for us, and it will play a big role in improving our products." Ai Wei told reporters.
Although the intelligent hardware based on AR and MR technology has not yet been released, from the perspective of VR, the market is highly accepted for virtual hardware.
Some research institutes estimate that by 2020, the annual sales of virtual reality devices will reach 40 million units worldwide, with a market size of about 40 billion yuan. With content services and enterprise-level applications, the market capacity will exceed 100 billion yuan. Nowadays, Tencent, LeTV, Storm Video and other first-line technology companies have also joined the research and development of VR equipment, which will inevitably promote the transition of VR to AR and MR technology.
In October last year, Magic Leap CEO Rony Abovitz said at the WSJD show that it was not far from equipment shipments. This may be a signal that in the future, AR and MR will have more consumer-oriented results.
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