The new property insurance law is implemented to blow the home lighting horn



The massive inflow of hundreds of billions of insurance funds into the real estate market is only the opening of the last wall. The future introduction of the "Administrative Measures for Insurance Funds Investment Real Estate Pilots" formulated by the China Insurance Regulatory Commission will eventually allow insurance funds to enter the real estate sector. According to industry insiders, major insurance giants have long been in the property market, and they have actively reserved their projects, and insurance funds are expected to change the industry investment pattern. The newly revised Insurance Law was officially implemented in early October, which clarified that insurance funds are “investable in real estate”. However, if insurance funds want to truly enter this new field, they must wait for the "Administrative Measures for Insurance Funds to Investment in Real Estate Pilots". At present, in the revised draft of this management method, the proportion of investment in real estate is still blank.

According to the person close to the China Insurance Regulatory Commission, the specific proportion will be clear when it is finally announced. Since the insurance institutions are still relatively unfamiliar with the real estate investment field, the investment experience and investment team are still scarce, so the regulatory layer will not set too high a proportion of investment. At present, many people in the industry who are engaged in soliciting opinions think that it is more likely that the initial investment ratio will be set at 5%. According to the calculation of the total assets of insurance funds at 3.34 trillion yuan at the end of last year, the insurance funds that insurance companies can enter the real estate investment field may be around 170 billion yuan.

CICC’s latest forecast report also agrees with this ratio. According to the analysis of the report, from the international experience and the upper limit of the ratio of investment in equity funds of insurance funds in China, it is estimated that the reasonable upper limit of the investment ratio of insurance funds should be between 10% and 15%, but the initial upper limit may be 5%. CICC expects that the amount of new funds will be about 15 billion to 20 billion yuan per year after the insurance funds enter the market.

The introduction of the new insurance law has effectively promoted the more orderly development of the real estate industry, and at the same time promoted the development of the decoration and lighting industry closely related to real estate. However, in the context of favorable policies, enterprises should also pay attention to the following points:






Five key points of policy resource integration

Whether it is a local government or a production enterprise, when carrying out the integration of policy resources, we must pay attention to the five points, so that we can do more with less.
Key point 1: Understand the theory of industrial development. Use theory to guide practice and move forward. The government or enterprise's understanding of the theory of industrial development can help it to more acutely find shortcuts, find the key to solving problems, and scientifically prepare for the preliminary preparations.
Key point 2: Meet the needs of national development. It is in line with the needs of national development, and can be acutely observed for changes in the macro environment, and can also grasp its development direction. For example, in recent years, the state has been pursuing energy conservation and environmental protection policies. Everywhere, it is called for attention to energy conservation and emission reduction. Conscious lighting companies are always focusing on energy conservation and environmental protection. Product development and material application are based on these four words. As the leader, it is naturally easier to win the city's usual point three: the vision is long-term. The understanding and integration of policies must be forward-looking and predictive. For example, the industrial transfer of Foshan, the municipal party committee and the municipal government proposed to relocate birds, and to invite those unhealthy or sub-healthy enterprises in the jurisdiction to introduce a number of powerful enterprises. Healthy business. Regardless of the project, a group of companies with prophetic aspirations are prepared in advance, and those enterprises that have no prophetic consciousness wait until the government has issued a command to force themselves to send law enforcement agencies to clean up them. It’s already late.
Point 4: Be good at asking for help and introducing the brain. In the process of integrating policy resources, if you encounter difficulties, you should be good at asking for help and be good at using the outside brain. For example, when the new labor law is implemented, a group of enterprises can't cope, sitting still, such enterprises have almost zero awareness of the integration of policy resources, they are not clear, do not understand, do not know to consult, with the help of the external brain to resolve My own difficulties have lost the mobility and flexibility that mature companies should have.
Point 5: Actively move closer to the mainstream voice. Smart companies, regardless of what the government is pursuing, will have a side to the mainstream. For example, shouting out some concepts of energy conservation, indicating that they are not polluting enterprises, not high-energy enterprises, but also echo the big policy direction.






Industrial base policy integration is intensifying
At the beginning of 2009, Wu Runfu, secretary of the party committee of Guzhen Town, said in an exclusive interview with the media: "At present, the development of enterprises in our town has entered a new stage, but due to the small farmers' awareness of small farmers and market competition, especially in the current financial Due to factors such as the difficulty of business caused by the tsunami, some companies are increasingly enthusiasm for secondary entrepreneurship and continuous innovation. Therefore, I hope that when people face difficulties, they will be able to see more opportunities and seize opportunities. Second-time entrepreneurship, developing enterprises should continue to grow bigger and stronger, and a new generation of young people should actively start businesses."
In order to create a good entrepreneurial environment, Guzhen invested more than 5 million yuan this year to support award-winning enterprises to create brands and technological innovations. At the same time, it will speed up the construction of “SME Incubator (Entrepreneurial Service Center)” with the characteristics of ancient towns, and introduce preferential policies. Through various policy innovations, management innovations and service innovations, a business incubator with complete facilities and functions will be formed. Entrepreneurship creates a good entrepreneurial condition of the “talent, technology, and environment” trinity, fostering a strong atmosphere of innovation and entrepreneurship in the ancient town.
Fujian Yunxiao hired Xingbang Industry as its consultant, and boldly proposed to build the “Light Efficiency Experience Museum” as the axis and create the grand goal of “China Light Capital”. The county party committee and county government leaders of the county team took the lead and expressed their determination to turn the power of a county. In terms of business environment, whether it is land, taxation, capital, supporting, etc., it has given preferential policies. It claims that Yunxiao is releasing water and raising fish, building nests and attracting phoenixes, especially at the Guangzhou Guangya Exhibition to organize lighting companies to participate in the exhibition. Greatly played a guiding role in government policy.
From the old industrial base, the ancient town advocated the second venture, and the Guangdu cloud suddenly sprung up; from Foshan Nanhai Luocun Huanan electric light source market, to Wuning, Jiangxi, constantly rushing to attract investment, and then to Xiamen, Jiangxi and other provinces to build LED lighting industry base A series of government actions are showing that the government's integration of policy resources is intensifying, and the regional brands of China's lighting industry are also continuously improving through a series of policy resources integration.

Enterprises grasp business opportunities from policy integration "The integration of policy resources is very important for enterprises. Because some enterprises cannot understand and grasp the direction of national policy development, it is not clear what the state is advocating? What is opposed? Or what kind of region is being implemented Policies, companies mistakenly believe that they have nothing to do with them, thus losing business opportunities, and even going to death are everywhere." Industry expert Yao Xiaohong evaluated the importance of whether enterprises can rationally integrate policy resources.
Yes, the integration of policy resources by enterprises is related to the development direction and future of the enterprise. The integration of policy resources is like an actor’s understanding of the script. If a company does not know what the government is doing, it does not know what the director wants to do. If you want to jump and play as you like, you can only go to death.
As promoted by the national energy-saving and emission-reduction policies, energy-saving and environmentally-friendly lighting products have attracted much attention. Opto invested heavily in LED lighting to meet market demand to seize business opportunities; and Langneng's LED/T5 brackets are also catering to the world's energy-saving. The trend has successfully entered the vision of the global chain sales giant Wal-Mart; NVC has created a huge production base under the guidance of Wanzhou preferential policies; Shifu has continuously written to the country, in order to pay attention to the policy of LED; The White Paper on Lighting Industry, let the State Council understand the industry format, etc. These are the specific manifestations of the integration of policy resources. At the same time, the understanding and response of enterprises to policies is often where business opportunities lie.

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