Tan Jian: LED company, NO ZUO NO DIE

[Source: "High-tech LED" magazine June issue (total 54th)] Last year, many "brick homes" in the circle predicted that 2014 will be a year of reshuffle, and the tide of closure will also appear one after another. Nowadays, more than halfway through 2014, there are few mini-shops in Zhongshan Guzhen. There is no small display company in Shenzhen. The LED industry has not appeared in the tide of closure, but it has run down several logistics companies. Therefore, the current death is not crowded by the industry, basically killing themselves.

Why aren't they squeezed by the industry?

I also thought that LED technology is becoming more and more mature, and the LED capital industry is coming to the era of "capital". But when I get a 1mmX1mm chip-scale package, I can overclock to 1.7 watts. It seems that the price is quite lethal. The key is that the launch of this thing is not a financial-type enterprise. When I got this mini-game, the author immediately showed that this product can subvert many current lighting designs.

LED is really a "harmful" thing, DIP LED enters, SMT technology blooms, low power, medium power, high power, COB melee; Daxie enterprises in the front, silk companies have to chase, yelling and leading, In the twinkling of an eye, it was counter-attacked by the crepe; when it was killed, the big player who won the game temporarily thought that it would start to kill a chip-level package; the chip-level package is so powerful, each has hundreds of substrate packages. You know ?

I thought that I had to open more than a hundred sets of lamps and lanterns in the end of the harvest season. The chip-level packaging made me feel that I still didn't return.

I am not advertising the chip-level package, nor is it giving the chip-level package a name. It is indeed a technological revolution at this point. Since it is the era of the upper revolution, the downstream has to change. Since it is changing, the opportunity is still a chance.

The lamp revolution has not yet come to an end, the driving industry is still changing with each passing day. The new driver ICs are updated on a quarterly basis. Often, a driver solution has just been introduced to mass production, and new driver ICs have emerged, making you a little caught off guard. However, whether it is an IC manufacturer or a power supply factory, or a downstream application, they are afraid to slack off. They are afraid to be overtaken by accident. In recent years, the domestic IC rookie has thrown far away from foreign IC manufacturers is a very typical example.

LED industry is a very interesting industry, making lamps belong to the field of building materials, making the display screen belongs to the advertising industry, making the table lamp into the furniture category, and Philips has become a cross-border. A cross-border niche market is an important business model in the future. It is not just the LED lighting industry. When people's living standards continue to improve, everyone has formed their own unique personality, giving small and beautiful products across the border and giving the minority. The market provides a living space.

LEDs are small in size, diversified in color, and wavelength customization can extend many cross-border products. The United States and Japan already have LEDs with a wavelength of 250 nm, and once they are popularized, they can be extended to the sterilization market. The technological revolution of LED is far from over, and the various characteristics of LED provide many opportunities for large-scale enterprises and silk-level enterprises, and the low concentration of lighting market share, let us believe that the LED industry is monopolized by a large area. The possibility is not great.

Since it is difficult to monopolize, it is difficult to see the so-called large-scale collapse. However, there will be many companies that are constantly dying, mainly because they are not over-expanding or have a lack of directional errors in the market. Of course, there is still a large number of people who are willing to lose money in order to win the market.

In fact, doing business, no matter how tall or small, is small and beautiful, is the way to survive, do a good job of their own positioning, can live a moist. Doing business, NO ZUO NO DIE, LED industry seems to be beautiful, and do and cherish.

Author: Tan Jian, general manager of Shenzhen Levy photo

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