Samsung vigorously promotes OLED display technology to directly hit "Apple soft rib"

International Report on January 8: Samsung places great emphasis on O LED (Organic Light Emitting Diode) display technology, and Apple relies on LCD. This may become the bottleneck of Apple's development in the future.

Samsung strongly supports AM OLED (Active Matrix Organic Light Emitting Diode) display technology, which is considered by the outside world to be a challenge to Apple. Samsung made it clear on Wednesday that AMOLED display technology is its future.

Samsung vigorously promotes OLED display technology and directly hits "Apple soft ribs"

SamsungDisplay's CEOKinamKim said at the Samsung analyst meeting, "In 2007, we became the first company to introduce AMOLED products. This year we successfully launched a high-resolution AMO LED display with a pixel density of 440ppi. We also introduced the first surface. AMOLED display.” Samsung also showed off the equipment for configuring curved surfaces or flexible displays through slides.

If AMO LED technology is increasingly favored by consumers, this is a big problem for Apple. Apple CEO Tim Cook said at a conference held earlier this year at Goldman Sachs that OLED display technology is "very bad."

Apple is really not interested in OLED display technology or just making a show, it is still unknown. But one thing is clear, OLED is competitive, and Samsung is the dominant player in this field.

Raymond Soneira, president of display technology vendor Display Mate Technologies, said in an e-mail, "In the next few years, brightness, contrast, color reproduction accuracy, color management, image quality, display uniformity And Vision, etc., OLED will challenge and even exceed the best LCD technology available."

Samsung Display has become the world's largest display manufacturer, a factor that Apple can't ignore. For example, due to insufficient capacity of LG Display and Sharp, Apple has asked Samsung to supply a display for the retina version of the iPad. Kim quoted DisplaySearch as saying that in the first half of this year, Samsung Display was the number one display supplier for four major categories: smartphones, tablets, large-size TVs and public information displays.

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