Renault, the French carmaker, is using the "Solo : Star Wars" propaganda machine to trigger the deployment of the AR experience on Shazam.
To get this experience, users can scan the Shazam code on bus station advertisements in 25 European countries, using the Shazam app for iOS or Android.
Renault provided photos of some of the experiences that showed early drafts of the ad, which were actually characterized by Zapcodes instead of Shazam code. The spokesperson confirmed that the Shazam code will be optimized for the final version, which is still under development, but is expected to be released before the end of April. Still, we can still scan the image through the Zappar app (iOS or Android) to preview the AR experience.
Although the ad has the theme of "Star Wars," the AR experience is Renault's. Users can watch the virtual interpretation of Renault Kadjar in front of them. Once activated, the virtual portal will open on the user's camera view, showing the 3D rendering of Kadjar on the remote road. When the drone appears, it carries a sign indicating the key characteristics of the vehicle. In the third action activated, Kadjar returns to the portal, and the user can view the portal from various angles until the car appears in the view.
In addition to AR advertising, the car manufacturer will also showcase exclusive scenes and virtual reality experiences in movies to customers visiting its dealership. In addition, Renault also inserted Chewbacca into Kadjar's new TV commercial.
Disney has demonstrated a special preference to use AR to promote the Star Wars franchise, and they often bring their promotional partners to the sci-fi journey.
For example, before the release of Star Wars: the Last Jedi, Nissan served as a car promotion partner for film studios and hosted an AR experience at its dealership.
Through this new effort, Renault is following in the footsteps of automakers like BMW, which recently partnered with Snapchat to develop an AR-based product preview experience.
Similarly, BMW, Porsche and Jeep have also adopted their own AR applications, allowing potential buyers to view new cars more closely.
More and more people believe that AR technology is becoming the perfect solution to turn potential car buyers into physical car dealers, because brands choose to use virtual machines to ultimately sell genuine products.
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