On August 10, 2016, Sony (China) Co., Ltd. held a new summer television conference in Shanghai and officially launched its ZKD series of 4K HDR flagship TVs in China. Dong Min, AVC's assistant president, was invited to release Will and said that Sony's return to the high-end TV market, but also to redefine the high-end television.
In the first half of 2016, China's color TV market showed an unfavorable situation of declining volume. Behind it was the helplessness of TV prices. According to AVC's omnichannel data, the retail volume of color TVs in the first half of 2016 was 23.51 million units, which was a year-on-year increase of 6.9%; retail sales amounted to 71 billion yuan, a year-on-year decrease of 4.0%. At this stage, the Chinese color TV market is facing new challenges.
After high-price competition, high-end will become the next battlefield
While the domestic traditional brands and Internet brands are fighting prices at the same time, the share of foreign brands in high-end models has risen quietly. However, after the low-cost models are fully competitive, the high-end market will become an important battlefield for the next brand to compete. Ovid Cloud Network (AVC) omni-channel data shows that in the first half of 2016, the share of Sony in the high-end models of over 8,000 yuan was 14.9%, up 3.7 percentage points year-on-year, and the sales volume of high-end models came to 1.45 billion yuan, up 11.5% year-on-year. %.
In the face of change, Sony products focus on high-end
In the past two years, the changes in the color TV market in China have been surging, the overall market scale has continued to rise, and the brand pattern has also undergone significant changes. Internet brands have established themselves as a new form and have caused significant impact on the market share of foreign brands and domestic traditional brands. . Judging from this press conference, Sony's product line in China is undergoing adjustments based on its well-established brand image and the industry’s top technology capabilities – from the layout of a full range of products to focusing on high-end products, from the pursuit of scale to the pursuit of profit. The Z9D series launched by Sony is a product that meets the high-end concept. In addition to the large screen, it also emphasizes its unique design in terms of quality, design, and intelligent solutions.
Sony is redefining high-end TV
Recently, in addition to the traditional brand navigation of high-end technologies such as OLED, laser TV and Quantum TV, Internet brands have recently begun to enter the 65-inch large screen curved screen, foreign brands high-end positioning may face multiple threats. However, oversized, OLED or quantum dots cannot be directly equated with high-end two-character characters. Of course, they are indispensable as an important technology for high-end positioning, and Sony is re-defining high-end television: high-end is more embodied in a deep brand culture, The exquisite industrial design, perfect picture presentation and wonderful user experience are embodied in every detail to impress people. This reflects Sony's confidence in high-end products, and is also the advantage of foreign brands.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
After high-price competition, high-end will become the next battlefield
While the domestic traditional brands and Internet brands are fighting prices at the same time, the share of foreign brands in high-end models has risen quietly. However, after the low-cost models are fully competitive, the high-end market will become an important battlefield for the next brand to compete. Ovid Cloud Network (AVC) omni-channel data shows that in the first half of 2016, the share of Sony in the high-end models of over 8,000 yuan was 14.9%, up 3.7 percentage points year-on-year, and the sales volume of high-end models came to 1.45 billion yuan, up 11.5% year-on-year. %.
In the face of change, Sony products focus on high-end
In the past two years, the changes in the color TV market in China have been surging, the overall market scale has continued to rise, and the brand pattern has also undergone significant changes. Internet brands have established themselves as a new form and have caused significant impact on the market share of foreign brands and domestic traditional brands. . Judging from this press conference, Sony's product line in China is undergoing adjustments based on its well-established brand image and the industry’s top technology capabilities – from the layout of a full range of products to focusing on high-end products, from the pursuit of scale to the pursuit of profit. The Z9D series launched by Sony is a product that meets the high-end concept. In addition to the large screen, it also emphasizes its unique design in terms of quality, design, and intelligent solutions.
Sony is redefining high-end TV
Recently, in addition to the traditional brand navigation of high-end technologies such as OLED, laser TV and Quantum TV, Internet brands have recently begun to enter the 65-inch large screen curved screen, foreign brands high-end positioning may face multiple threats. However, oversized, OLED or quantum dots cannot be directly equated with high-end two-character characters. Of course, they are indispensable as an important technology for high-end positioning, and Sony is re-defining high-end television: high-end is more embodied in a deep brand culture, The exquisite industrial design, perfect picture presentation and wonderful user experience are embodied in every detail to impress people. This reflects Sony's confidence in high-end products, and is also the advantage of foreign brands.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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