Color TV industry ignites the war of LED and LCD

On August 18th, Shenzhen Suning Appliance's top ten domestic and foreign color TV brand manufacturers jointly signed the "Retirement of ordinary LCD TVs and accelerate the promotion of energy-saving low-carbon and multi-color TV contracts." Dealers in Henan Province have been buzzing with action, pushing LED TVs to grab market share, and LED and LCD are on the verge. After a reporter visited a number of home appliance stores in Zhengzhou, it was discovered that LED TVs entered the blowout period this year, and the sales volume increased by more than 20 times compared with the same period of last year.

Marketplace joint manufacturers, pushing LED TV

The contract signed by Shenzhen Suning Appliance and the top ten color TV brand manufacturers at home and abroad clearly stipulates that energy-efficient and low-carbon products, including LED TVs, will be the pillars of Suning's future development, and will accelerate the promotion of LED TV market share in the short term. Achieve 80% of the goal.

According to the survey, the LED LCD TV market in the Mainland began to grow rapidly from the second half of last year. From May 2009 to May 2010, the sales ratio of all LCD TVs increased by 18.65%, while the sales volume of LCD TVs was increased. It began to decline.

The reporter learned that since Samsung launched the LED TV at the beginning of last year, Sanyo, Skyworth, Konka, TCL and Others have launched LED production lines. In May of this year, with the concept of “triple play” and “internet TV”, the sales of LED LCD TVs increased significantly. Moreover, the speed of pushing new products from various manufacturers further accelerated.

According to Zhou Li, deputy general manager of Sanyo Electronics Co., Ltd., Sanyo LED TV sales reached 1.58 million units in the first half of this year. Compared with 20,000 units in the same period last year, sales volume increased by 79 times, and profits increased from the previous 700 million yuan. 14.4 billion yuan.

LED TV sales gradually rise, prices have begun to "civilian"

Yesterday, the reporter learned that in the major home appliances market in Zhengzhou, with the development and popularity of LED TVs, LED TVs have begun to swept the domestic market this year. Not only did the price drop by 20% to 30% compared with the same period of last year, but also the product category and the previous phase. The ratio is greatly increased, and the product function is also more perfect.

In Suning Appliance Central Skyworth TV sales office, Ms. Gao told reporters that although the current price of LED TVs is about 20% higher than that of LCD TVs, LED TVs' ultra-thin, energy-saving advantages and fashion design are unmatched by LCD TVs. of. At the same time, under the influence of concepts such as "Triple Play", most customers prefer LCD TVs when choosing LCD TVs.

Ms. Wang, a shopping guide for Konka TV, said that compared to last year, LED TVs were much cheaper this year, such as 32-inch LED TVs, which sold at least 6,000 yuan last year, and this year, as long as more than 4,600 yuan can buy.

With the popularity of LED TVs, coupled with continuous price concessions, the sales of LED TVs have basically been flat with LCD TVs.

In Yongle Electric Garden Road, Mr. Zhang, a member of the Samsung Electronics Office, told reporters that although LED TVs are currently more expensive than LCD TVs, sales are gradually increasing. “LED TVs have been available since 2007. After more than two years of development, sales have now accounted for about 40% of all TV sales,” said Mr. Zhang.

Zhou Li also said that at present, the price difference between LED TV and LCD TV is not particularly obvious, LED TV will enter the market blowout period.