Windows Phone's global market share in the first quarter stayed at 3%. The two reports found that Andr? ? Oid still dominates with 80% market share. It is time for Microsoft to take a serious turn toward Android.
According to the latest data from Canalys, in the first quarter of this year, smartphone shipments were 279.4 million units, of which Android phones accounted for 81%, iOS accounted for 16%, and Windows Phone accounted for only 3%. The data released by ABI Research is almost the same as that of Canalys, which said that smartphone shipments were only below 300 million units in the first quarter, of which Android phones accounted for 81%, while Windows Phone only had a 3% market share.
ABI Research's research report talks about good news for Microsoft, but the report also clearly points out that the future belongs to Android. Nick Spencer, senior director of mobile devices at the agency, wrote: "Microsoft's Windows Phone continues to steadily advance 16% of the sequential growth in shipments and a 1% increase in market share over the same period. Windows Phone Is currently the only viable third ecosystem."
But it must be remembered that Windows Phone's market share has been minimal, although the increase was achieved, but due to the low starting point, the 16% increase is not actually a good news. Speaking on Android, Spencer said: "Interestingly, basic mobile phones have lost 5% of the market share, and Android has won almost all of these users, which shows that Android will get billions of mobile users upgrading to smart phones. Of course, Android seems to be fully dominant in the high-growth developing market and will further expand its market share."
After all, Spencer's words are summed up in one sentence: The future belongs to Android.
This is why Microsoft allows Nokia to launch Android-based Nokia X phones in developing countries. Microsoft aims to gain some market share in emerging markets through Nokia, but due to its shift to Windows Phone, Nokia is also dying in these markets.
Microsoft announced the launch of Windows Phone more than four years ago, but the system's market share is only 3%, and perhaps the platform will never be a strong competitor to iOS or Android. Microsoft doesn't necessarily need to give up Windows Phone, but Microsoft does need to take Android seriously. Nokia X mobile phones are simply not enough. Microsoft also needs to develop more powerful Android high-end mobile phones and push these high-end mobile phones based on the Android platform into the markets of developed countries, not just in the developing countries. In this way, This company can truly set off an Android boom.
If Microsoft does it, then revenue will follow, because the supporting applications of Nokia's Android phones will use Microsoft services instead of Google services. Microsoft recently said that it has provided Windows operating systems free of charge for 9-inch devices. Therefore, by turning to Android, Microsoft will not lose any revenue, but this may be able to save its struggling mobile business.
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