Debang Lighting Ni Qiang: Everyone is doing what they are best at.

[Exclusive interview text | Gao Gong LED reporter Zhao Hui ] "In the first five months of this year, the state's income reached 1.2 billion yuan, of which the traditional energy-saving lamps accounted for about 35%, and LED indoor lighting accounted for 40%." Ni Qian, chairman of Debon Lighting, said in an exclusive interview with Gaogong LED magazine that the main market of Debon is still abroad, and exports account for 85% of the revenue. The export area already covers North America, Latin America, Europe and Asia. Most countries and regions.

Founded in 1997, Debon Lighting started out as an electronic ballast and then entered the traditional lighting basin. In 2004, after a new plant covering an area of ​​120,000 square meters was put into use, its lighting export business was rapid. Expand to every country and region on every continent. After the transformation of LED in 2009, it has grown into a leader in the field of LED lighting production.

Compared with the well-known subsidiary Hengdian Film and Television City, Debon Lighting Co., Ltd. (hereinafter referred to as “Debon Lighting”), which is a subsidiary of Hengdian Group, appears to be so low-key and “alternative”. Perhaps the main reason for the business abroad is that as a large-scale lighting company with annual sales revenue exceeding 2 billion yuan, even in the industry, there are not many people who know much about Debon Lighting.


Ni Bang, Chairman of Debon Lighting


In the field of traditional lighting, Debang Lighting has maintained a relatively steady growth. With the advent of the LED lighting era and the rapid start of the market, Debang Lighting has also ushered in the golden age of its second development.

Ni Qiang believes that the LED lighting era is a challenge for traditional lighting companies but it is also an opportunity. The key to transformation lies in identifying the positioning of enterprises and the market positioning of products.

“Everyone is doing what they are best at.” Ni Qiang stressed that a bigger and stronger enterprise does not mean that the industry chain should be eaten. The upstream chips and midstream packages are packaged until the downstream lighting applications are all done by themselves. Not good, it is easy to drag the business.

The rapid development of Debon Lighting benefits from its dedicated quality, good reputation, stable upstream and downstream factors.

Focus on lighting <br> <br> on the official website in the state illumination, describing its corporate vision is: "based on energy, focused lighting, put in the state to build China's first-class energy-efficient lighting solutions provider."

“In LED applications, the company has positioned itself as a 'lighting solution expert' and has set a solution for customer lighting design with the aim of 'ultimate light distribution and comfortable life'.” Ni Qiang told Gaogong LED reporter The company will continue to increase the research of lighting electronics, intelligent control software and hardware technology, high-efficiency LED drive technology and other industries, and combine the integration of solar control systems and public back-end management software to fully meet the new era of LED development and lead The development direction of LED lighting applications.

According to statistics from the High-tech LED Industry Research Institute (GLII), the scale of China's LED application industry reached 208.1 billion yuan in 2013, a year-on-year increase of 31%. The total output value of indoor and outdoor LED functional lighting is 74.7 billion yuan, which greatly exceeds the total of 65.2 billion yuan in landscape lighting and display. Among them, the indoor functional lighting output value of 62.6 billion yuan, the lighting market represented by indoor lighting is growing rapidly, showing a hot growth trend.

In the first quarter of 2014, market feedback showed that LED lighting demand still maintained rapid growth.

In 2011, Debon Lighting officially entered the LED lighting market and achieved rapid development in just three years. In 2013, the sales of LED lighting products reached 530 million yuan, ranking among the top 10 exporters of China's LED lighting companies.

For the positioning of enterprises in the market, Debang has a clear understanding. Unlike other LED companies who are keen to vertically integrate the entire industry chain, Debon always insists on only the best lighting applications.

Ni Qiang believes that each company has its own advantages, and doing what you are best at can maximize this advantage.

Debon has been adhering to this philosophy since its inception, and every layout is built around lighting applications. Whether it is R & D investment or the establishment of the Debon Lighting Testing Center laboratory is to serve the main business of lighting.

Since last year, many domestic LED lighting companies have invested heavily in domestic channel development and robbed high-quality channel resources. The high channel cost also made LED lighting companies generally poorly profitable last year, and the channel investment effect is not as good as expected.

As a export-oriented Debon Lighting, this has maintained a steady pace, targeting the main firepower in the field of public lighting engineering, which is mainly based on government municipal engineering projects and commercial engineering projects.

In the words of Ni Qiang, it is an important breakthrough for the transformation of LED lighting in Debang Lighting with the help of the construction enterprise resources of Dongyang City.

The construction engineering market involved in Dongyang City has brought huge market opportunities to Debon Lighting. At present, the engineering market has contributed more than 20% of LED business revenue of Debon Lighting. With the popularization of LED lighting renovation in the country in the future, the follow-up will become the most important growth point of Debang LED lighting business.

“The most important thing to do in the domestic market is to find a suitable business model. There are many successful cases of lighting companies in China, but there are many failures.” Ni Qiang said that the most important thing is to make the market that is currently doing more. it is good.

<br> <br> win-win cooperation in the interview, Ni is most strongly expressed in the concept of "cooperation win-win". In the development process of Debon, cooperation and win-win is also one of the most important magic weapons for its rapid growth and growth.

It is this concept of cooperation, contract-honoring and trustworthy, not opportunistic, without compromising the interests of suppliers, customers and partners, allowing Debon Lighting to grow into a giant in the lighting industry step by step, while also consolidating development. A partnership with its suppliers and downstream customers.

Inside Debon, there is such a story. In the period when the lighting market was oversupply, a supplier in Debon was in crisis. Debon did not take the opportunity to reduce the price or reduce the purchase volume. Instead, it maintained the original purchase quantity of the contract and helped. The supplier had weathered the storm, and when the state encountered difficulties in the demand for the aftermarket, the supplier said that all the accessories were preferentially supplied to the state.

It is this vivid example that confirms the good relationship between Debon and suppliers, customers and partners.

"No company can occupy the entire market, and it is impossible to do all the links by itself." Ni Qiang believes that how much profit each company takes in taking on the responsibility, don't look at others to get a part of the profits, they want to put Everything is done by myself.

Even in the best foreign markets in Debon, Debon has always chosen to work with local agents to share risks and share benefits.

Ni Qiang said that the choice of agents on the surface is a loss of some profits, but on the other hand, agents bear a lot of risks such as logistics, warehousing, quality and channels, this part of the risk corresponding to the profit should let the agent Business enjoyment, the only way to make the market bigger.

Judging from the market situation, domestic lighting companies are currently selling directly in foreign markets, and there are very few successful cases in which they set up their own branches. Each country and region has its own uniqueness, and the customer service is the most unacceptable. A good way is to choose a good local partner.

Ni Qiang stressed that in the domestic market, in addition to the engineering field and e-commerce, in other channels, Debon will also look for partners or mergers and acquisitions, rather than starting from scratch.

In 2013, Debon Lighting has completed the shareholding system transformation and took a solid step away from the listing.

"By 2015, Debon's goal is to rank the top three in the lighting industry by comprehensive strength in 2015, among which the LED business industry ranks in the top ten, becoming the most respected enterprise in China's lighting field." Talking about the future goal, Ni Qiang said Product development and market demand are synchronized, keeping pace with major partners, positioning high-end, this is our market-oriented approach this year and in the next few years.

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PCB prototype refers to the trial production of Printed Circuit Boards before mass production. After the electronic engineer designs the circuit and completes PCB Layout, the PCB gerber file, etc. is provided to the PCB manufacturer for small batch trial production. The purpose is to verify the correctness of the design and to test individual functions.

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While it may be tempting to simply order your full printed circuit boards and decide you`ll deal with any design flaws that arise as they come, it`s rarely the most efficient solution. You may get the boards out sooner, but if something goes wrong, it could prove to be a lot costlier and more time-consuming than taking an extra few days to test a prototype.



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PCB Prototype and PCB Fabrication Manufacturer and service


What is PCB fabrication?


Printed Circuit Board (PCB) fabrication is the assembly method for circuit boards used in electronic and computer devices. The layers of the board are put together along with the specific surface pattern so it can be used in electronics manufacturing.

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Prototype PCB Service vs. Standard PCB Service


Using PCB prototype services


Board for design review or pre-production quality testing - Our pcb prototype service is the perfect way to ensure that there are no errors in design before entering mass production.


Fast PCB prototype Turnaround - Fast PCB prototyping means that you can quickly access circuit boards.


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Benefits of prototype circuit board assembly


Printed Circuit Board (PCB) prototypes are used to reduce the number of errors or defects in the design of a circuit board at an earlier stage. This helps save a lot of costs that otherwise would be spent on rectifying those defects. Thus, most companies prefer to get a prototype PCB assembly servces prior to getting their final design of circuit boards manufactured.



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Item

Manufacturing Capability

Number of Layers

1 - 8layers

Order Quantity

5pcs - 100pcs

Laminate

FR-4 Standard

Maximum PCB Size(Length x Width)

600*1000mm

Board Dimensions tolerance

±0.1mm - ±0.3mm

Board Thickness

0.4mm - 4mm

Board Thickness Tolerance

±0.1mm - ±10%

Copper Thickness

1-6OZ

Min Tracing/Spacing

2mil/2mil

Solder Mask Color

Green, White, Blue, Black, Red, Yellow

Silkscreen Color

White, Black

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HASL, LF HASL, ENIG

Test

Flying probe, Testing Fixture


Additional Information

Prototype Metal Core PCB
PCB Prototype Manufacturing Capability
Double Sided PCB Board Prototype
HDI Technology PCB Prototype
Metal Core PCB Prototyping
Prototype PCB SMT Stencils
Rigid Flex PCB Prototype

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JingHongYi PCB (HK) Co., Limited , https://www.pcbjhy.com

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