On March 23, 2016, Xiaomi TV CEO Wang Chuan launched its first two-piece TV 3S for its own product platform, namely 65-inch curved screen version and 43-inch 1080p version. In addition, a millet TV member is almost identical to the iQiyi VIP.
At the press conference, the word “craftsman†was mentioned 10 times by Wang Chuan, enough to see that he was very confident in the hardware configuration of the two Xiaomi TV 3S. As for the price, because "Millet's dream is to be the best TV in the world and everyone can afford it." Therefore, at the level of hardware + price, the cost-effectiveness of Xiaomi TV 3S is still very high.
However, TV sales are obviously not as simple and rude. According to Wang Chuan, millet TV shipped a million units last year, and this figure is not dazzling under the background of LeTV - 3 million units.
On the other hand, since Lei Jun said at the annual meeting of Xiaomi that “the goal of Xiaomi’s 2016 is happyâ€, the words “sales figures†and “ranking†have gradually faded in the official context of Xiaomi. "Xiaomi will not sell for sales, we will not change our values ​​because of sales. We do not want to say that this product we sell to the user is very expensive, and then add a lot of cost here." Wang Chuan said
Therefore, unlike the Xiaomi mobile phone, in addition to its own millet home, Xiaomi TV will not work constructively in offline channels in the short term. And if the core of the millet model is exactly as Wang Chuan elaborated: “Save channel costs and advertising costs, and give them to consumers.†So far, Xiaomi TV has undoubtedly gone more purely than the Xiaomi mobile phone.
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