Travel Satellite TV builds cloud platform and financial media in 2015

The 2015 China Travel Conference takes “wisdom, personality, and integration” as the key word. Travel Satellite TV, as the only professional satellite TV channel in China with tourism and leisure as its main content, put forward many ideas on tourism and media integration.

2014 was a year of smart tourism development, and today’s era is an era of integration. Driven by new technologies such as the Internet, big data, and cloud computing, companies and the media are rethinking their positioning and the challenges they face in this era of great integration. As the flag of China’s television specialization, it is also an effort that has been made by Travel Satellite TV as a television specialization channel to cope with the impact of the integrated format and seek new development space and innovative profit models.

On May 19th, 2014, on China Tourism Day, Travel Satellite TV and Taobao held a strategic cooperation conference. Together with Ali's travel and visits, the concept of TVoOnline/Offline was put forward for the first time. "Luyu's Gifts" program tested the water and jointly explored a new business model of e-commercialization of travel television programs. In August 2014, the Travel Satellite TV Annual Trip App was formally launched to create management experts for Chinese annual leave travel.

At the current tourism conference, Travel Satellite TV continued to move forward on the road to “integration”.

Travel Satellite TV will build a cloud platform and financial media in 2015 to conduct a multi-integration. At this conference, Tourism Satellite TV and Blue Ocean Group (Beijing) Co., Ltd. initiated cooperation between the two parties to further expand the coverage of overseas people; and signed a strategic cooperation agreement with China Railway Huaxia Advertising Co., Ltd. to achieve resource integration, content compatibility, and promotion of mutual integration. The communion of interests.

In 2015, Tourism Satellite TV will conduct a series of cooperation with the National Tourism Administration, China Tourism Design Institute, and the Ministry of Agriculture. Through the establishment of industry exchange platforms, industry planning and design platforms, and industry summary recognition platforms, we will provide advice and suggestions for the industry; The shooting base is a framework for the construction of a tourism and creative industry base. There are also leisure and exclusive tourism industry clusters. There are exclusive rural tourism clusters and national agricultural parks and national education parks and other thematic cooperation. It plans to establish a tourism specialty shopping mall and strive to build it as China's largest tourism specialty shopping mall.

At the end of 2015, the core goal of the program of Travel Satellite TV is to “see and buy”, and the audience can feel comfortable when they see the tourist attractions and attractions.

Whether it is the offline extension of e-commerce, the launch of large-scale cultural projects, the signing of strategic cooperation agreements, or the start of cooperation projects, all are the reflections, explorations, and efforts of Travel Satellite TV on the form of integrated formats. In the future, Travel Satellite TV will not only be a media but also become a medium. The media is the platform. The media is the medium between the media and the media, the medium between the media and the customer, and the medium between the customer and the customer. What Travel Satellite TV needs to do is to become a new type of “melting media”.