From the beginning of this year's summer, LeTV’s frequency of “contracting†domestic media headlines is accelerating. On July 22nd, the Lelevision Television member brand made its global debut at the San Diego International Comic Con in the United States and convened a branding conference with the theme "Disrupting the New Humanity." Then at the end of July, it announced the acquisition of VIZIO, the largest smart TV manufacturer in the United States, for US$2 billion. It triggered a heated debate in the global media and laid the foundation for its internationalization. Afterwards, LeTV took pictures of Tomb Raider notes and practiced the concept of UP2U. It released the first day of this year's summer box office record. Recently, LeTV announced its largest investment in history, and 20 billion in the construction of an eco-car factory in Moganshan, Zhejiang.
Joined together with a big hand, did not wait for the spectators to slow down, LeTV CEO Zhang Zhao a microblogging has triggered a reverie. In Zhang Zhao’s latest Weibo post, we can see that LeTV will hand in hand with Nick for deeper cooperation.
My readers may not know much about Nick, but animations such as Spongebob Ninja Turtle Dora and friends made by Nick are popular all over the world and have more than one billion home users. Based on the long-standing sense of smell in the industry, the author analyzed that LeTV is likely to further acquire Nick in the future. The author's conjecture on LeTV's acquisition of Nick was not a momentary statement. The author seems to be LeTV's acquisition of the American Vizio TV manufacturer and the improvement of the layout of internationalized hardware. However, it lacks mature content with international influence. It is clear that the next step is to acquire a company. Content production is good at companies. Marvel, Netflix, DC, etc., or famous or independent operators, but at the SDCC conference, although Lions executives also gave LeTV’s conference platform and expressed willingness to cooperate, Lions Gate apparently did not Capital action intentions are not LeTV's most suitable target for acquisitions, and Nick previously had a successful partnership with LeTV as one of the best choices.
In particular, Zhang Zhaowei's phrase “joining the ecological family†is even more of an imagination. From Cool to VIZIO, it has now entered the ecological family and has become a member of Let’s Eco. This sentence is to verify the author's prediction, LeTV may buy Nick.
In addition, LeTV recently announced that since August 15th, Nick Zone will be on line as a super TV, and LeTV's members will have exclusive animations such as Spongebob Season 10, Ninja hero Dora and friends. LeTV recently interacted with Nick so frequently and had to doubt the future fit.
Upgrade user value acquisition helps internationalization of UP2U concept
If we carefully analyze LeTV’s recent series of big moves, whether it be the acquisition of vizio or the establishment of a plant in Moganshan and even an IP ecological layout, there are two vocabularies with the highest frequency mentioned. One is “UP2U†and the other is “Membership. value". In my opinion, all the work that LeTV is doing now and all its strategic layouts are based on these two points, so as to build an open, closed-loop ecosystem that spans multiple terminals and can be distributed in a focused manner.
LeTV previously stated that in LeTV's membership system, LeTV is a large-screen ecology for home users, and the introduction of heavy overseas exclusive content will also make the leading advantages of LeTV's parent-child content distribution more stable. If LeTV is determined to win Nick, there is no doubt that the value of its membership is a great improvement. At the same time, relying on the internationalization of LeTV, it is expected that the UP2U concept will be like a global extension.
In other words, if LeTV actually takes Nick’s acquisition, it will continue to open the way to overseas content expansion. In addition to children’s content, sports, animation, film and other production companies will become LeTV’s new targets, and a series of acquisitions will To jointly improve LeTV's overseas content layout (before LeTV took part in the SDCC animation conference and explained that LeTV is not only interested in Nick, but also other outstanding companies in different fields), thereby further enhancing the value of LeTV’s members and enhancing the viscosity of members. The members in turn contribute wisdom and content to the development of LeTV, so that the UP2U concept can be truly completed.
LeTV and Nick have long been eyebrows if the acquisition helped Nick strengthen China's influence
Actually, LeTV and Nick have long been eyebrows. The above picture is a photo of the Nick senior executive who is circulated online and Leyi Zhang Zhao's conversation. Previously, Viacom International Media Group and LeEco announced their cooperation (author's note: Nick is a company owned by Viacom, and the more well-known Paramount company often appears in public view), and we Know that many times the acquisition of the Internet industry began with strategic cooperation.
In my opinion, LeTV needs Nick, and Nick needs LeTV more. Mark Wade, executive vice president and managing director of Viacom Asia Media Group, said that he is pleased that Chinese viewers can enjoy the more exciting and exciting content of the Nickel Kids channel through LeTV. This reveals a signal that Viacom needs to find a strong partner to expand the influence of Nick and even Viacom content in China.
Nick actually thought of laying out the Chinese market N years ago. However, many years ago, our children in the country saw the contents of Nick's products on the Internet. Many times they were unauthorized pirates. Now through the channels of LeTV, the content of genuine Nick can finally be Just as Bright is meeting with a broader audience in China through its member channels, LeTV, in particular, is behind many home users, a value that other partners cannot provide to Nick.
Can Nick and Vizio form the complementary hardware and services?
This LeTV purchase of Nick sounds really unbelievable, but if we analyze LeTV's series of layouts, this conjecture is at least logically complete. And we mentioned before that LeTV had acquired vizio, the largest smart TV company in the United States. With hardware, content is also needed, and the complementation between the two is the true foundation of LeTV’s internationalization. This logic is well understood. But in my opinion, LeTV's acquisition of Nick is not only complementary to vizio, but more importantly, it will continue to help Nick reach a higher level by LeTV's multi-screen strategy and ecological anti-ability.
Previously in a live broadcast interaction, Liu Peiyi, Vice President of LeTV Media Group, also mentioned that many IP products have recently taken the wrong route of “consuming IP valueâ€. LeTV put forward the "IP + service + experience" 3.0Plus member service model, in fact, is to help IP ecology, and hope that users more involved.
And Nick has many world-class IP, but Nick has limited IP capabilities (in fact, in the past few years, Nick's influence is no longer at its peak, although its IP is definitely not weaker than Marvel and DC, etc.). It is also possible that cooperation with LeTV will allow LeTV to adopt a more advanced mode to help SpongeBob and other IP players to further influence their international presence.
Written in the final: It is worth mentioning that LeTV's buy-buy-and-buy campaign opened this year and Wanda's buy-and-buy approach are all two different models. Wanda's buying and buying is simply a "buying and buying time" strategy that I analyzed before. When LeTV buys and buys, it not only makes up for LeTV's short board, helping LeTV's idea to land, but more importantly helping to be acquired. The company has upgraded again, and the power to upgrade again lies in the open ecological closed-loop that LeTV built through years of efforts.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Joined together with a big hand, did not wait for the spectators to slow down, LeTV CEO Zhang Zhao a microblogging has triggered a reverie. In Zhang Zhao’s latest Weibo post, we can see that LeTV will hand in hand with Nick for deeper cooperation.
In particular, Zhang Zhaowei's phrase “joining the ecological family†is even more of an imagination. From Cool to VIZIO, it has now entered the ecological family and has become a member of Let’s Eco. This sentence is to verify the author's prediction, LeTV may buy Nick.
In addition, LeTV recently announced that since August 15th, Nick Zone will be on line as a super TV, and LeTV's members will have exclusive animations such as Spongebob Season 10, Ninja hero Dora and friends. LeTV recently interacted with Nick so frequently and had to doubt the future fit.
Upgrade user value acquisition helps internationalization of UP2U concept
If we carefully analyze LeTV’s recent series of big moves, whether it be the acquisition of vizio or the establishment of a plant in Moganshan and even an IP ecological layout, there are two vocabularies with the highest frequency mentioned. One is “UP2U†and the other is “Membership. value". In my opinion, all the work that LeTV is doing now and all its strategic layouts are based on these two points, so as to build an open, closed-loop ecosystem that spans multiple terminals and can be distributed in a focused manner.
LeTV previously stated that in LeTV's membership system, LeTV is a large-screen ecology for home users, and the introduction of heavy overseas exclusive content will also make the leading advantages of LeTV's parent-child content distribution more stable. If LeTV is determined to win Nick, there is no doubt that the value of its membership is a great improvement. At the same time, relying on the internationalization of LeTV, it is expected that the UP2U concept will be like a global extension.
In other words, if LeTV actually takes Nick’s acquisition, it will continue to open the way to overseas content expansion. In addition to children’s content, sports, animation, film and other production companies will become LeTV’s new targets, and a series of acquisitions will To jointly improve LeTV's overseas content layout (before LeTV took part in the SDCC animation conference and explained that LeTV is not only interested in Nick, but also other outstanding companies in different fields), thereby further enhancing the value of LeTV’s members and enhancing the viscosity of members. The members in turn contribute wisdom and content to the development of LeTV, so that the UP2U concept can be truly completed.
LeTV and Nick have long been eyebrows if the acquisition helped Nick strengthen China's influence
In my opinion, LeTV needs Nick, and Nick needs LeTV more. Mark Wade, executive vice president and managing director of Viacom Asia Media Group, said that he is pleased that Chinese viewers can enjoy the more exciting and exciting content of the Nickel Kids channel through LeTV. This reveals a signal that Viacom needs to find a strong partner to expand the influence of Nick and even Viacom content in China.
Nick actually thought of laying out the Chinese market N years ago. However, many years ago, our children in the country saw the contents of Nick's products on the Internet. Many times they were unauthorized pirates. Now through the channels of LeTV, the content of genuine Nick can finally be Just as Bright is meeting with a broader audience in China through its member channels, LeTV, in particular, is behind many home users, a value that other partners cannot provide to Nick.
Can Nick and Vizio form the complementary hardware and services?
This LeTV purchase of Nick sounds really unbelievable, but if we analyze LeTV's series of layouts, this conjecture is at least logically complete. And we mentioned before that LeTV had acquired vizio, the largest smart TV company in the United States. With hardware, content is also needed, and the complementation between the two is the true foundation of LeTV’s internationalization. This logic is well understood. But in my opinion, LeTV's acquisition of Nick is not only complementary to vizio, but more importantly, it will continue to help Nick reach a higher level by LeTV's multi-screen strategy and ecological anti-ability.
Previously in a live broadcast interaction, Liu Peiyi, Vice President of LeTV Media Group, also mentioned that many IP products have recently taken the wrong route of “consuming IP valueâ€. LeTV put forward the "IP + service + experience" 3.0Plus member service model, in fact, is to help IP ecology, and hope that users more involved.
And Nick has many world-class IP, but Nick has limited IP capabilities (in fact, in the past few years, Nick's influence is no longer at its peak, although its IP is definitely not weaker than Marvel and DC, etc.). It is also possible that cooperation with LeTV will allow LeTV to adopt a more advanced mode to help SpongeBob and other IP players to further influence their international presence.
Written in the final: It is worth mentioning that LeTV's buy-buy-and-buy campaign opened this year and Wanda's buy-and-buy approach are all two different models. Wanda's buying and buying is simply a "buying and buying time" strategy that I analyzed before. When LeTV buys and buys, it not only makes up for LeTV's short board, helping LeTV's idea to land, but more importantly helping to be acquired. The company has upgraded again, and the power to upgrade again lies in the open ecological closed-loop that LeTV built through years of efforts.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.