On May 24, Chuangkuo developed a 65-inch A2 large-screen TV. On August 1st, the micro-whale also formally released its first 78-inch large-screen TV “Ark.†The big screen became a well-deserved hot spot this year. As early as the beginning of the year, a number of TV industry development reports had predicted from the perspective of consumer behavior that the hot spots of the TV market in 2016 will be focused on high-end and large screens. Until now, whether it is the market performance of large-screen TVs or each The various actions of the big TV brand directly confirm this.
The trend of the TV market towards high-end and large-screen has gradually become clearer. With the release of micro-whales and cool-opening one after another to release their own large-screen TV products, the Internet TV brand has officially entered the high-end large-screen market and has also aggravated market competition. However, in the field of science and technology, the core technology is the driving force behind the development of the industry. Internet TV brands have put more emphasis on content expansion, and the true core technology of high-end large-screen TVs still remains in the tradition represented by Samsung and LG. In the hands of the giants, the traditional giants still have an absolute advantage in the high-end large-screen TV market in the long term.
Get big screen to get the world
At present, the demand for large-sized TV screens in the consumer market has grown rapidly, and the growth in the ultra-large screen markets, such as the 65-inch and 70-inch, is even more pronounced. DisplySearch data shows that shipments of over 65-inch large-screen TVs increased by 31.96% in the first three quarters of 2015; China Excellency data shows that the proportion of large-screen LCD TVs with a size of over 50 inches accounted for only 17% in 2013. It is expected to reach 41% in 2017. Shipments of 70-inch and larger large-screen LCD TVs are expected to reach 300,000 units in 2016 and 500,000 units in 2017. This shows that the telepresence experience brought by the large-sized screen has been greatly recognized by consumers, and with the rapid increase in national income, the market's demand for large-screen televisions is also growing. In the future TV market, whoever occupies the big screen market will seize the opportunity of the television industry.
However, in this era of innovative technology-driven industry development, it is difficult to achieve results in the industry without the accumulation of core technologies. For high-end large-screen televisions, which are inherently more technically demanding products, the core technology becomes even more important. For large-screen TVs, larger screen sizes do provide a relatively good visual experience for the user, but they want an absolutely superior experience that brings users a better picture quality experience and a more realistic presence. Sense, in addition to size, but also depends on the quality of the screen itself, and supporting display technology, so the screen technology is the core technology of high-end large-screen televisions, while the high-end big-screen TV market has always been dominated by Samsung giants with international leading giants It is also because they hold the most advanced high-end screen technology.
As the core component of high-end large-screen TVs, in addition to the high requirements for brightness, color gamut, and thickness of large-size screens, the screen cutting yield, service life, and power consumption are also key factors affecting the entire TV experience. . As the “leader of the TV industryâ€, Samsung has never stopped upgrading the screen display technology. At present, it is the most advanced. The second-generation quantum dot screen technology that solves the pain points of OLED screens is in Samsung’s hands.
Quantum dot technology can not only cater to the use of curved screens, provide brighter and more accurate screen colors, but also reduce the production cost compared with OLED technology. Moreover, quantum dots technology will not be aging, the screen life will be longer, and OLED screens will be solved in one stroke. The pain point, which is also the reason for the launch of the 10-year warranty service at the Samsung conference. For this reason, Samsung's second-generation quantum dot screen has received a lot of attention from the industry once it is released, and is expected to replace OLED screen technology and become a new direction for future large-screen television screen technology.
At the just-present IFA 2016 show, Samsung introduced a new quantum dot TV product line, one of which has a screen size of 88 inches. What really shocked the industry was not the larger screen size, but rather the introduction of larger screens, the use of second-generation quantum dot technology and many other new technologies. This triple-protected cadmium-free quantum dot is more stable, and its color performance is further increased by 30% after removing many impurities and defects from many uniformly arranged nanoparticles. At the same time, due to the application of quantum dots, 10bit panels, and 1000nit backlight technology, the “HDR 1000†technology on the Samsung KS9800 has also been enhanced. The details of light and darkness have been made clearer, and on the basis of a 15% increase in peak brightness, further improvements have been made. Reduced energy consumption.
As an international giant who masters the core technologies of high-end big-screen TVs, Samsung not only manufactures TV products by itself, but also is a screen supplier for some TV makers. The screen backboard for the 78-inch big-screen TV “Tianke†newly released by Microwhale is from Samsung. Some TV manufacturers have repeatedly emphasized the fact that they have adopted the Samsung screen to endorse their own products when promoting their own products. It also confirms Samsung’s absolute superiority in large-screen technology.
Content and price wars are paper tigers
With the outbreak of the Internet, consumer viewing habits have begun to shift from passive viewing to active inertia. This requires that today's televisions can provide users with richer content resources for users to watch while they are being screened. As early as the beginning of the Internet TV brand's entry into the eyes of consumers, "rich content" and "low price" have been used by Internet TV brands as their dominant capital. Compared with the traditional TV giants, the Internet TV brand is indeed more focused on the expansion of content, with a flexible operating mechanism, timely and in-depth cooperation with a large platform with superior resources, to bring consumers relatively high-quality content resources. However, as traditional TV manufacturers begin to gradually strengthen their own content resources, in addition, third-party video application platforms are also constantly implementing quality resource integration. In the process of formalization, users can bring the same rich video content, and as long as it is based on android. System TVs can install these third-party applications to enrich their video resources.
As for the price, because of its rich experience in the successful dissemination of the Internet, Internet TV brands are adept at using public social hackers to seduce consumers. They are constantly implying that consumers are buying more than just a TV but an ecological environment, even if the public likes to hand over five times. The annual membership fee, TV can be sent to you for free. Coupled with the reduction of channels and offline service points, the intermediate operating costs of Internet TV brands have also been reduced, which has laid the foundation for their lower product prices. But be aware that because of the high cost of being there, so for a big-screen TV product, buying a member to send a product does not work, and at a relatively high selling price, low operating costs are shared among products. The proportion of the selling price is relatively small, so the overall selling price is not much different from that of the traditional TV giants.
It can be said that in the context of gradual weakening of content and price advantages and becoming a “paper tigerâ€, Internet companies still need to go through many hardships and experience in order to go from the opportunistic “roadside†to the big screen.
After-sales commitment is the product touchstone
With the gradual maturity of consumers, measuring the superiority of the product itself, after-sales service experience has become more and more concerns. For large-scale home appliances such as large-screen TVs, refrigerators, and air conditioners, it is obviously unrealistic to use online or return to the factory for maintenance. The most ideal way is still to provide on-site service. The traditional giants represented by Samsung have been working in the smart TV industry for many years, and their channels and after-sales services have been well-established. Taking Samsung as an example, there are nearly 2,000 offline service outlets in China alone, and they have reached the first-tier metropolises. The cities under the third and fourth lines have all been covered. The user only needs one phone, and the after-sales service personnel can come into service within a short time. Compared with traditional high-end TV manufacturers, Internet TV brands are mostly younger, and in order to ensure their lower operating costs, their offline service points are not enough to match the traditional giants either in terms of quantity or coverage.
In terms of after-sales technical support, because the traditional giants represented by Samsung hold more comprehensive core technologies, they can not only provide more comprehensive after-sales technical support, provide timely troubleshooting solutions, but also have better product quality and Compatibility between components to ensure product reliability. At the IFA 2016 show, behind the 10-year warranty service launched by Samsung TV is its absolute confidence in the quality of its own television products and even large screens. This step is absolutely impossible for OLED manufacturers to take.
In the environment where big screeners have become the world, whoever can master the core technology of the big screen can really grab the market opportunity. Because the core technology brings not only the breakthrough of its own products, but also brings better user experience to the users, it is more likely to become the development trend of the entire industry. At the IFA 2016 show, the launch of Samsung's second-generation quantum dot screen technology is a clear example. Ultimately leading the development of the industry, with the absolute right to speak, is still the traditional giant with Samsung's core technology.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The trend of the TV market towards high-end and large-screen has gradually become clearer. With the release of micro-whales and cool-opening one after another to release their own large-screen TV products, the Internet TV brand has officially entered the high-end large-screen market and has also aggravated market competition. However, in the field of science and technology, the core technology is the driving force behind the development of the industry. Internet TV brands have put more emphasis on content expansion, and the true core technology of high-end large-screen TVs still remains in the tradition represented by Samsung and LG. In the hands of the giants, the traditional giants still have an absolute advantage in the high-end large-screen TV market in the long term.
Get big screen to get the world
At present, the demand for large-sized TV screens in the consumer market has grown rapidly, and the growth in the ultra-large screen markets, such as the 65-inch and 70-inch, is even more pronounced. DisplySearch data shows that shipments of over 65-inch large-screen TVs increased by 31.96% in the first three quarters of 2015; China Excellency data shows that the proportion of large-screen LCD TVs with a size of over 50 inches accounted for only 17% in 2013. It is expected to reach 41% in 2017. Shipments of 70-inch and larger large-screen LCD TVs are expected to reach 300,000 units in 2016 and 500,000 units in 2017. This shows that the telepresence experience brought by the large-sized screen has been greatly recognized by consumers, and with the rapid increase in national income, the market's demand for large-screen televisions is also growing. In the future TV market, whoever occupies the big screen market will seize the opportunity of the television industry.
However, in this era of innovative technology-driven industry development, it is difficult to achieve results in the industry without the accumulation of core technologies. For high-end large-screen televisions, which are inherently more technically demanding products, the core technology becomes even more important. For large-screen TVs, larger screen sizes do provide a relatively good visual experience for the user, but they want an absolutely superior experience that brings users a better picture quality experience and a more realistic presence. Sense, in addition to size, but also depends on the quality of the screen itself, and supporting display technology, so the screen technology is the core technology of high-end large-screen televisions, while the high-end big-screen TV market has always been dominated by Samsung giants with international leading giants It is also because they hold the most advanced high-end screen technology.
As the core component of high-end large-screen TVs, in addition to the high requirements for brightness, color gamut, and thickness of large-size screens, the screen cutting yield, service life, and power consumption are also key factors affecting the entire TV experience. . As the “leader of the TV industryâ€, Samsung has never stopped upgrading the screen display technology. At present, it is the most advanced. The second-generation quantum dot screen technology that solves the pain points of OLED screens is in Samsung’s hands.
Quantum dot technology can not only cater to the use of curved screens, provide brighter and more accurate screen colors, but also reduce the production cost compared with OLED technology. Moreover, quantum dots technology will not be aging, the screen life will be longer, and OLED screens will be solved in one stroke. The pain point, which is also the reason for the launch of the 10-year warranty service at the Samsung conference. For this reason, Samsung's second-generation quantum dot screen has received a lot of attention from the industry once it is released, and is expected to replace OLED screen technology and become a new direction for future large-screen television screen technology.
At the just-present IFA 2016 show, Samsung introduced a new quantum dot TV product line, one of which has a screen size of 88 inches. What really shocked the industry was not the larger screen size, but rather the introduction of larger screens, the use of second-generation quantum dot technology and many other new technologies. This triple-protected cadmium-free quantum dot is more stable, and its color performance is further increased by 30% after removing many impurities and defects from many uniformly arranged nanoparticles. At the same time, due to the application of quantum dots, 10bit panels, and 1000nit backlight technology, the “HDR 1000†technology on the Samsung KS9800 has also been enhanced. The details of light and darkness have been made clearer, and on the basis of a 15% increase in peak brightness, further improvements have been made. Reduced energy consumption.
As an international giant who masters the core technologies of high-end big-screen TVs, Samsung not only manufactures TV products by itself, but also is a screen supplier for some TV makers. The screen backboard for the 78-inch big-screen TV “Tianke†newly released by Microwhale is from Samsung. Some TV manufacturers have repeatedly emphasized the fact that they have adopted the Samsung screen to endorse their own products when promoting their own products. It also confirms Samsung’s absolute superiority in large-screen technology.
Content and price wars are paper tigers
With the outbreak of the Internet, consumer viewing habits have begun to shift from passive viewing to active inertia. This requires that today's televisions can provide users with richer content resources for users to watch while they are being screened. As early as the beginning of the Internet TV brand's entry into the eyes of consumers, "rich content" and "low price" have been used by Internet TV brands as their dominant capital. Compared with the traditional TV giants, the Internet TV brand is indeed more focused on the expansion of content, with a flexible operating mechanism, timely and in-depth cooperation with a large platform with superior resources, to bring consumers relatively high-quality content resources. However, as traditional TV manufacturers begin to gradually strengthen their own content resources, in addition, third-party video application platforms are also constantly implementing quality resource integration. In the process of formalization, users can bring the same rich video content, and as long as it is based on android. System TVs can install these third-party applications to enrich their video resources.
As for the price, because of its rich experience in the successful dissemination of the Internet, Internet TV brands are adept at using public social hackers to seduce consumers. They are constantly implying that consumers are buying more than just a TV but an ecological environment, even if the public likes to hand over five times. The annual membership fee, TV can be sent to you for free. Coupled with the reduction of channels and offline service points, the intermediate operating costs of Internet TV brands have also been reduced, which has laid the foundation for their lower product prices. But be aware that because of the high cost of being there, so for a big-screen TV product, buying a member to send a product does not work, and at a relatively high selling price, low operating costs are shared among products. The proportion of the selling price is relatively small, so the overall selling price is not much different from that of the traditional TV giants.
It can be said that in the context of gradual weakening of content and price advantages and becoming a “paper tigerâ€, Internet companies still need to go through many hardships and experience in order to go from the opportunistic “roadside†to the big screen.
After-sales commitment is the product touchstone
With the gradual maturity of consumers, measuring the superiority of the product itself, after-sales service experience has become more and more concerns. For large-scale home appliances such as large-screen TVs, refrigerators, and air conditioners, it is obviously unrealistic to use online or return to the factory for maintenance. The most ideal way is still to provide on-site service. The traditional giants represented by Samsung have been working in the smart TV industry for many years, and their channels and after-sales services have been well-established. Taking Samsung as an example, there are nearly 2,000 offline service outlets in China alone, and they have reached the first-tier metropolises. The cities under the third and fourth lines have all been covered. The user only needs one phone, and the after-sales service personnel can come into service within a short time. Compared with traditional high-end TV manufacturers, Internet TV brands are mostly younger, and in order to ensure their lower operating costs, their offline service points are not enough to match the traditional giants either in terms of quantity or coverage.
In terms of after-sales technical support, because the traditional giants represented by Samsung hold more comprehensive core technologies, they can not only provide more comprehensive after-sales technical support, provide timely troubleshooting solutions, but also have better product quality and Compatibility between components to ensure product reliability. At the IFA 2016 show, behind the 10-year warranty service launched by Samsung TV is its absolute confidence in the quality of its own television products and even large screens. This step is absolutely impossible for OLED manufacturers to take.
In the environment where big screeners have become the world, whoever can master the core technology of the big screen can really grab the market opportunity. Because the core technology brings not only the breakthrough of its own products, but also brings better user experience to the users, it is more likely to become the development trend of the entire industry. At the IFA 2016 show, the launch of Samsung's second-generation quantum dot screen technology is a clear example. Ultimately leading the development of the industry, with the absolute right to speak, is still the traditional giant with Samsung's core technology.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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