LED commercial lighting military must fight for innovative design highlights

In order to avoid direct confrontation with the three lightings of OSRAM, Philips and GE in the interior lighting market of LED, many businesses are focusing on commercial lighting. Under the multitude of competitors, many companies have created special values ​​for LED lamps with innovative designs and helped drive market demand.

Gu Zhensheng, director of the General Manager’s Office and Lighting Division at the General Office of Optoma Technologies, stated that both standardization and customized LED lighting fixtures have market demand.

Gu Zhensheng, general manager of Lamps Optoma Technologies General Manager’s Office and director of the Lighting Division, said that the penetration rate of LED light sources in the indoor lighting market is still low, and the three LED lighting manufacturers OSRAM, Philips, and Bizarre are actively deploying the LED lighting market, and their status is difficult to shake. With the difficulty of outdoor lighting technology, most companies choose to invest in the field of commercial lighting that can reveal LED characteristics.

At present, many lighting brands have introduced high-margin LED lamps through innovative design. Gu Zhensheng exemplifies that if FLOS has developed innovative LED lamps that cost more than 30 times the cost, brands such as Bauhaus and Evolux have also developed. The special needs of LED luminaires fully demonstrate the importance of LED lighting's innovation value and will provide LED lighting industry with greater market opportunities.

In addition to innovation value, the development of LED lamps that meet customer requirements is also a requirement to win orders from customers. Gu Zhensheng believes that even Panasonic, Toshiba, NEC, Sharp, and Mitsubishi Such as the lighting factory, the development of products must be their own judgment to purchase large or small wattage LED light source, or discuss with the LED supplier to avoid the wrong direction of product development, resulting in investment losses. In addition, Gu Zhensheng emphasized that high cost performance is still a bottleneck for many lighting manufacturers to overcome, and how to break through will be a major test for various lighting companies.

According to the statistics of the municipal regulatory agency Strategic Unlimited, in 2010, the high-brightness LED market output value was as high as US$4 billion, of which, architectural lighting was still the largest application, with a market share of 33.7%, followed by commercial/industrial lighting, reaching 17.1%, replacing the light source. Ranked third, the city accounted for 11%, while home lighting accounted for only 1.3%.

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