How about LeTV Super TV? There are three major challenges in moving to the US market internationally.

How about LeTV Super TV? Using facts, it is really not just TV, it can watch ordinary TV, it can also easily watch a lot of online TV dramas, movies, etc.; it can K song, it can also chat QQ; it can read news, query Weather, it can play games more!

Of course, in fact, all of this can be done on your mobile phone. The previous HTPC+ TV can also be completed, but the focus is on the experience! This is the essence of Super TV! Convenient, easy to use, hardware and software integration!

The workmanship of the TV itself is relatively delicate, and the appearance is the most frequent ultra-narrow frame at the moment. Although it is not the narrowest, it does not affect the beauty.

“Small, all-aluminum ultra-thin body; manufactured by Foxconn, the first to use robots to participate in the laser cutting process, with the same fineness as the iPhone.”

As an integrated self-video application, LeTV TV version really did not have to say, my home 4M bandwidth, see ultra-clear basically no stagnation, buffering is only 5 seconds, LeTV carousel channel change station feels like a set-top box, and video Clear feeling between the standard definition and high-definition set-top boxes, great!

The built-in music player, as well as its own photo album application, there are many third-party live broadcast, video, music and other applications, in addition to the clarity is not as good as LeTV's own, the content is very rich!

Regarding the system, I really have nothing to say, it is the smartest one in the smart TV I have used!

How about LeTV Super TV?

How about LeTV Super TV? Already going international

The road to internationalization of Chinese companies has always been difficult, especially in the development of the US market. Many encounters the predicament of “acclimatism”. So, what problems will LeTV enter into the United States? What kind of play will you take? Can it replicate the success of Super TV in China in the United States?

With the approach of LeTV's bigbang conference in the United States, some news about LeTV's movement in the United States began to wander in the industry. A few days ago, foreign media intercepted the product page of LeTV's US Mall, which was unveiled. It exposed two new mobile phones and four new TV products that LeTV will launch at the US conference. Together with LeTV's chairman Jia Yueting posted on Weibo. "We will open a new ecological world in North America." The words, there are indications that LeEco may be fully integrated into the United States. At present, LeTV American Mall has been launched, and some accessories are already on sale in the mall. It seems that it has already prepared for the sales of new products. The road to internationalization of Chinese companies has always been difficult, especially in the development of the US market. Many encounters the predicament of “acclimatism”. So, what problems will LeTV enter into the United States? What kind of play will you take? Can it replicate the success of Super TV in China in the United States?

Super TV will face three major problems when it enters the US market

When foreign media reported that LeTV entered the US market related news, they liked to use "China's Alphabet" or "China's Amazon" to refer to LeTV. It is not difficult to see that foreign media's view on LeTV's comprehensive landing in the US market is still generally biased. Be optimistic. The domestic media is also generally optimistic about LeTV's international expansion, and believes that LeTV's entry into the US market at this time is a key move for LeTV to complete its global distribution strategy. In my opinion, although the probability of success of Super TV in the US market is very large, there are also various problems. Content construction, cultural differences between China and the United States, and labor cost issues are all three difficult problems to avoid:

1, the content service model is worrying

It is undeniable that the United States is indeed a relatively mature paid market. Consumers have become accustomed to the purchase of content, but the question is whether LeTV can seize this market advantage and remains to be discussed. First of all, it is impossible for LeTV to copy domestic content. Even if it is copied, North American users will not “buy”. Secondly, if LeTV wants to build its own content ecosystem in North America, will construction costs become unbearable? You should know that even Netflix, ESPN and other online content resource giants who have been cultivating the US TV market for many years are suffering from the high cost of content products. From LeTV's two seasons in 2016 and 2017, the exclusive rights to broadcast in the two seasons cost as much as 2.7 billion yuan. In one case, you can also see the content copyright is expensive.

What's important is that if there is a lack of content services as support, then LeTV will only stay at the hardware level and will not be able to support an eco-type company, and the ecological strategy will become a piece of paper.

2, Chinese and American cultural differences, negative profit pricing is difficult to get through

Sino-US culture is very different. With a series of ecological play, LeTV has quickly won the Chinese market by relying on the negative pricing model, but can this still be applied to the US market? This seems too ideal. Some insiders pointed out that "on the one hand, LeTV's ultra-low-cost model is easily initiated by the United States to launch anti-dumping." It can be seen that, given the differences between China and the United States, LeTV’s price tactics are not necessarily useful.

3, expensive labor costs

As we all know, the cost of labor in the United States is high. The minimum wage standard of California, where the company is located, is 10 dollars per hour. It will be raised. The labor cost is much higher than that of China. This will constitute a product cost, which will inevitably raise the product. Price. In this way, whether the price advantage of LeTV's super TV can still exert its due market effect remains to be considered, and even leads to profitability difficulties.

Difficult to listen to what LeTV will play in the US market

What kind of play will LeTV take with the super TV to enter the US market? According to LeEco's precedents for success in the Chinese market, I predict that the game should have the following points:

1. Eco-TV gameplay will definitely persist

The previous "414 Hardware Free Day", LeTV in the Chinese color TV market, the first to achieve hardware free, and its eco-TV strategy evolved to the "3.0" stage, which means that LeEco took the lead in completing the "de-hardware centralization", The business model of the television industry shifts from the acquisition of hardware profits to the exploration of the value of content and services. In addition, Eco TV 3.0 has also comprehensively upgraded the configuration standards of TV hardware, and has a comprehensive high-performance. Each new hardware release represents the most advanced configuration and highest performance products on the market, and can meet the long-term sustainability of the future life cycle. Operation to meet the needs of the user experience. This "playing method", I think LeTV will continue to pursue in the US market, because the US market content payment model is quite mature, it is an ideal market tailored for LeTV eco-play.

2, Leshi Mall internationalization

For LeTV's entry into the US market, most of the media's eyes are concentrated on LeTV's products, but it is a bit of a chilling view of the "exotic" of the mall. Why is it said that it is "exciting"? This is because in the history of e-commerce, LeTV Mall is the first and only ecological vertical e-commerce. There is no “come” after the “old people”. Every step is innovation. The success of each stage is subversion. . With the launch of LeTV Mall in the United States, its trend towards internationalization has become clear. This road is also bound to Leshi Mall inevitably going to the other pole that is completely different from the development of world e-commerce giants such as Alibaba and Amazon. LeTV Mall is registered in the United States, so that the sales of LeTV products such as super TVs and super mobile phones in the United States will be removed from the channel premium, allowing LeTV products to reach the users in full process, and achieve “ten thousand people participate, thousands of people research and development, and thousands of people use. The "10 million people spread" effect not only makes users become product developers and users, but also greatly enhances the user experience, allowing users to spontaneously promote the ecological evolution of LeTV Mall and grow stronger.

3, omni-channel marketing, LePar construction may be synchronized

For the issue of marketing channels, I think LeTV will adopt omni-channel marketing in the United States. First of all, LeTV's play in China is: online, self-built LeTV Mall, and also fully integrated into the mainstream channels of e-commerce such as Tmall, Jingdong, Suning Tesco, Gome Online; offline, LeTV LePar experience store has more than 8,500 , undertake the functions of the offline experience display platform and the after-sales service platform. This style of play has been verified to be practical and LeTV is likely to be copied to the United States. Secondly, the construction of LePar may encounter difficulties in the United States, but relying on Vizio's excellent reputation in the North American market and perfect offline sales channels, LeTV will overcome difficulties and promote the construction of LePar, with high quality experience and after-sales service. LG, Samsung, and Sony continue to exert pressure on the US market.

4, cost-effective gameplay may continue

What do you think is the easy to beat the international color TV industry giants represented by LG, Samsung and Sony in the Chinese market? As an example, everyone will understand. Four years ago, the price of 50-inch flat-panel TVs, Samsung, LG and other brand products were basically at the price of 10,000 yuan or more, but the emergence of super TV reduced the price of 50-inch TV to less than 3,000 yuan, while still configuring TV products. The big screen experience, follow-up service and other aspects achieve a comprehensive transcendence to competitors. This kind of gameplay directly defeated the once-influenced Japanese and Korean brands. At the same time, Super TV also provided a wealth of content services, and it became the last straw to crush the Japanese and Korean color TV brands. Now, LeTV has entered the US market. This set of "killing power" is a huge gameplay. Since it is going to enter the US market, LeTV, which likes to create surprises, will already have a good layout. It will set off an industry pattern in the US color TV market on the other side of the Atlantic. Drastic change.

5, by the way VIZIO, to avoid soil and water

It is not compatible with the internationalization of other Chinese companies. LeTV entered the US market and borrowed the American TV giant VIZIO in the form of acquisition. The benefits of doing so are self-evident. The acquisition of VIZIO helped LeTV to improve its overseas supply chain layout. Secondly, VIZIO can avoid the brand barriers and channel barriers encountered in the globalization of Chinese companies and increase the convenience of sales channels. Finally, it makes more sense to integrate After VIZIO, LeTV Super TV will complete 6 million sales targets in China this year plus VIZIO's annual sales of about 7-8 million units, which is expected to make LeTV together with Samsung and LG into the top three in the global color TV market.

In general, LeTV's entry into the US market is a key move in its global strategic layout. It is the inevitable strategy for LeTV to achieve a new blue ocean after its great success in China. In Jia Yueting's view, globalization is the trend of the times. The Chinese Internet has already reached the forefront of the world in terms of the transformation of traditional industries, including the eco-model of LeTV's vertical integration. "We hope to replicate the LeEco ecological model to the whole world. This is how LeTV can change. A very good way for Chinese companies to compete and compete in global companies. I believe that this model, even if it is not LeTV, will have other Chinese companies really occupy the global market." As the touchstone of LeTV's globalization strategy, Whether LeTV can conquer the US market and deepen LeTV's ecology into the US consumer group is the key to its globalization strategy, and we can only wait and see this result.

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