Game consoles competing to debut to stir the living room entertainment market

Snail Obox, Tengmu Technology TIMEBOX, 360, and the big chiefs of Shallot Games... In recent days, the domestic host market has been surging, and vendors have competed to launch their own game console products.

The rapid popularization of smart TVs has given rise to the rapid development of entertainment hardware products in the living room. The lifting of the ban on game consoles has also released consumer demand for large-screen games. Game consoles have also become an important force to stir the living room entertainment market.

Figure 1 Snail Launches OBOX Game Console

Fig. 2 Scallop game and 360 chief host
Tens of millions of potential users

You can watch videos, you can surf the web, and you can play games on TV. With the rapid development of high-speed networks, TVs are becoming more and more functional. While Internet TV hit the traditional television industry, it also drove down the price, making large-screen TVs into the homes of ordinary people. According to the China Smart TV 14-year user ranking, "As of the end of 2014, China's mainstream TV manufacturers had created a total of 31.1 million smart TV subscribers."

Figure 3 Huge number of potential users of video games
Faced with the market of tens of millions of users, the previously hot-selling set-top boxes and other products have been unable to meet the diversified living room entertainment needs of users. Game consoles have competed to compete and officially targeted the market for video games. After all, the light games on the box can not play the advantages of large-screen televisions, and heavy games have previously lacked the carrier of the big-screen experience. The emergence of game consoles will change this situation.

According to the data, there are currently about 55 million devices that can run Android TV games. With all-in-ones, OTT set-top boxes, Android game consoles, and operators replacing Android set-top boxes, this type of device may grow at a rate of 20 million units per year. Two years later, such equipment may reach 100 million units, and the potential user base is large enough.

Android host into the mainstream?

After the 13-year-old game console ban was lifted, the Xbox and PS4 National Banking Editions have been on sale. However, due to the limitations of the lock zone, the game content cannot meet the needs of the players. This gives the Android game console an opportunity to develop.

Compared with the relatively closed host ecosystem that currently has game terminals (Microsoft, Sony and Nintendo), the Android camp is ecologically open and its vitality continues to erupt.

Snail's OBOX, as well as the 360 ​​chief executives of Shallot Games, have all adopted the Android system. For Chinese players who are accustomed to playing games for free on PCs and mobile phones, in the face of the closed host ecosystem of PS and Xbox, it is hard to be willing to pay a few hundred additional dollars. It is only for the purpose of buying a game disk, and domestic Android hosts are The number of games and prices will be closer to the needs of users.

Figure 4 Players try CS at recent OBOX experience
In addition, on the hardware design, Android game consoles such as OBOX also broke the tradition of game consoles and set up replaceable modules. Once a user purchases a terminal, it can permanently meet the hardware requirements of the latest game. High-playing users need the top-level gaming experience to match the most top-level hardware; ordinary game users can choose a relatively low-level match, and users at all levels can build. A dedicated gaming machine that best meets your needs. It is reported that after Nvidia's 64-bit processor X1 comes out, OBOX users expect to enjoy the upgrade of corresponding processor modules early next year.

With the continuous enrichment of content and the increase in hardware computing capabilities, snail hardware related officials said that the future of the game console will likely become Android's world.

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