February quad-core mobile phone market analysis report

In February 2014, the number of models using quad-core processors in the Chinese mobile phone market reached 517 models, an increase of nearly 20 models compared to the previous month. The number of vendors participating in the competition increased from 79 in the previous month to 82 in this month. The fierce competition in the market continues to increase. From the perspective of brand structure, brand rankings have changed frequently and have changed significantly. Nine brands in the top fifteen brands have ranked in fluctuations. Product list product rankings change quickly.

Report points

• Brand focus: The first camp has a significant lead, and the second and third camps have a small brand gap. Of the fifteen brands, nine brands fluctuate.

• Product focus: Samsung GALAXY Note 3 (N9006/single card/16GB) won the championship. The list of quad-core models sells for 2000-4000 yuan.

• Product features: The attention of the 1000-2000 yuan price segment models has dropped below 30%, the attention of the 5.0-inch models has continued to rise, and the attention of 10 million-plus models has approached 50%.

• Analysis of mainstream brands: Samsung's focus on the four mainstream brands rose only slightly. Samsung’s dual-core and quad-core models had similar sales. The other three brands’ quad-core models accounted for over 50% of the total.

First, the brand attention pattern

The first camp has a significant lead, and the second and third camp brands have a small gap.

In the Chinese quad-core mobile phone market in February, Samsung took the top spot with a ratio of 21.8%, far ahead. Huawei gained 12.5% ​​of the attention ratio, ranking second. Lenovo ranked third, with a difference of nearly 5 percentage points between Huawei and Huawei. The attention ratios of the five brands of OPPO, LG, HTC, vivo and Sony mobile phones are all focused on between 5.7% and 6.2.

Among the fifteen brands on the list, the ranking of nine brands fluctuates

Compared with the previous month, among the 15 most-recently-listed quad-core cell phone brands of the month, the ranking of nine brands has changed. Among them, the rankings of LG, HTC, ZTE, and Xiaomi brands have both increased significantly from last month. LG rose the most, rising from the ninth month to the fifth. Vivo, Sony Mobile, and Cool are down, but they are still in the top ten.

Second, product attention to the pattern

(I) Product Focus Model

Samsung GALAXY Note 3 (N9006/single card/16GB) wins

From the product focus point of view, this month's Samsung GALAXY Note 3 (N9006 / single card / 16GB) with 5.6% of the attention ratio is still the most attention of the user's quad-core models, and its attention from the previous month, a slight increase of 0.3 percentage point. Nokia Lumia 1520 replaced Huawei glory 3C (1GB RAM/Mobile Edition) and won the second place. Huawei glory 3C (1GB RAM/Mobile Edition) fell to third place.

From the perspective of brand distribution, the ten products on the list came from Samsung, Nokia, Huawei, HTC, LG, Lenovo, OPPO, and vivo. As a whole, the product distribution was dispersive. On the list, Samsung and LG have two models finalists, and all other brands have one.

The list of quad-core models sells for 2000-4000 yuan

In terms of parameters, the ten most popular quad-core models have the absolute mainstream screen size, and eight products are five inches or more. From the operating system point of view, in addition to Nokia Lumia 1520 equipped with Windows Phone 8, the other nine models are Android systems. From the price point of view, the latest quotes on the list of models concentrated in 2000-4000 yuan, occupying eight seats.

(B) Different screen size product structure

• Concern continues to rise for models larger than 5.0 inches

Judging from the screen size, this month's model with a 4.6-5.0-inch screen has dropped by a significant 3.5 percentage points from the previous month, but it is still the mainstream of user attention, gaining 42.8% of the attention ratio. The attention of models above 5.0 inches has continued to rise, and the proportion of attention this month has accumulated to 42.6%. The large replacement of 4.6-5.0 inches models has become a trend for users to focus on the mainstream.

(III) Different camera pixel product structure

• 10 million pixel model attention approached 50%

From the perspective of camera pixels, models with 10 million pixels or more have become the mainstream of the user's attention. This month, the company received 46.2% of the attention ratio, which is an increase of nearly 1 percentage point from last month. The 8 million-pixel model's attention decreased by nearly two percentage points from the previous month. As a whole, 10 million pixels or more models have become the mainstream of the market.