At the recent major auto shows, pure electric vehicles/hybrids (EV/HEV) have become the most attractive focus and trend, but has its battery technology matured? Has the battery charge/discharge and heat dissipation control technology matured? Few people care about these lower-level technical issues, but it is precisely these that will determine the business prospects of EV/HEV. At present, Wuzhou Long Automobile Co., Ltd. and BYD Company's EV/HEV vehicles have embarked on the big stage of the market and they hope to become the profit growth point of these companies for the next 50 years.
At the same time, Chinese automakers are also trying to find other ways to differentiate automotive electronics, such as mobile TV, automotive infotainment systems, collision avoidance radar, driver assistance, and Wi-Fi access. Some of these electronic technologies have matured, while Others are still under development. In order to help Chinese automakers accurately grasp the best market entry point for adopting these electronic technologies, the "International Electronics Business" has specially invited Freescale Automotive Advanced Electronics. Market manager Kang Xiaodun shared his exclusive views with everyone.
Q: Is there any future for EV/HEV cars? What are its main risks?
A: Battery and battery control technology for EV/HEV cars is not mature, especially batteries. Automobile manufacturers and their suppliers still have a long way to go in terms of vehicle batteries. High prices, high weight, and working life are still major challenges for automakers. However, with the support of the government, we believe that there will be a bright future for China's EV/HEV automotive market, which will grow rapidly from 2015 and will reach 5 million vehicles by 2020.
Q: What are the prospects for installing mobile TV in the Chinese automobile market in the next few years?
A: In the next few years, the number of cars with mobile TV reception and display in China is still very small, and it should mainly come from the aftermarket.
Q: Will Wi-Fi enter the car? If so, when?
A: Wi-Fi will certainly enter the car, but the exact entry time is still hard to say.
Q: What will be the development focus of the car infotainment system in the coming years?
A: The car infotainment system should integrate comfort, rescue and vehicle maintenance. It should include radio/video/audio, hands-free phone, navigation, automatic collision warnings, emergency rescue calls, car status detection, stolen car locations, remote car doors, and more.
Q: What are the market prospects of automotive driver assistance systems?
A: Overall, about one-third of the world's cars will be equipped with various driving assistance systems. This market will grow faster and the growth rate is expected to reach 20%.
Q: When will the car forward radar collision avoidance system become a commercial reality?
A: The front radar collision avoidance system requires a high-speed forward radar (77GHz radar), but traditional semiconductor technology cannot meet this speed requirement and new technologies such as GaAs and GaN are needed. Semiconductor companies are developing this type of device and are expected to overcome this challenge in the near future. The market should grow by more than 40%.
Q: What are the most appropriate ways to differentiate Chinese automakers today?
A: In addition to price, quality and brand are key to Chinese automakers. For first-level local car manufacturers, they should try some simple systems first, such as car body control and car infotainment.
At the same time, Chinese automakers are also trying to find other ways to differentiate automotive electronics, such as mobile TV, automotive infotainment systems, collision avoidance radar, driver assistance, and Wi-Fi access. Some of these electronic technologies have matured, while Others are still under development. In order to help Chinese automakers accurately grasp the best market entry point for adopting these electronic technologies, the "International Electronics Business" has specially invited Freescale Automotive Advanced Electronics. Market manager Kang Xiaodun shared his exclusive views with everyone.
Q: Is there any future for EV/HEV cars? What are its main risks?
A: Battery and battery control technology for EV/HEV cars is not mature, especially batteries. Automobile manufacturers and their suppliers still have a long way to go in terms of vehicle batteries. High prices, high weight, and working life are still major challenges for automakers. However, with the support of the government, we believe that there will be a bright future for China's EV/HEV automotive market, which will grow rapidly from 2015 and will reach 5 million vehicles by 2020.
Q: What are the prospects for installing mobile TV in the Chinese automobile market in the next few years?
A: In the next few years, the number of cars with mobile TV reception and display in China is still very small, and it should mainly come from the aftermarket.
Q: Will Wi-Fi enter the car? If so, when?
A: Wi-Fi will certainly enter the car, but the exact entry time is still hard to say.
Q: What will be the development focus of the car infotainment system in the coming years?
A: The car infotainment system should integrate comfort, rescue and vehicle maintenance. It should include radio/video/audio, hands-free phone, navigation, automatic collision warnings, emergency rescue calls, car status detection, stolen car locations, remote car doors, and more.
Q: What are the market prospects of automotive driver assistance systems?
A: Overall, about one-third of the world's cars will be equipped with various driving assistance systems. This market will grow faster and the growth rate is expected to reach 20%.
Q: When will the car forward radar collision avoidance system become a commercial reality?
A: The front radar collision avoidance system requires a high-speed forward radar (77GHz radar), but traditional semiconductor technology cannot meet this speed requirement and new technologies such as GaAs and GaN are needed. Semiconductor companies are developing this type of device and are expected to overcome this challenge in the near future. The market should grow by more than 40%.
Q: What are the most appropriate ways to differentiate Chinese automakers today?
A: In addition to price, quality and brand are key to Chinese automakers. For first-level local car manufacturers, they should try some simple systems first, such as car body control and car infotainment.
Keysun Technology Limited , http://www.powersupplychina.com