Amazon, Microsoft, Google, the three giants cloud computing competition who is ups and downs?

According to foreign media reports, technology companies are often concerned about consumer devices such as smart phones and wearable devices, but some technology companies need new long-term revenue streams. The global public cloud computing market is quite good. Market research firm Gartner estimates that the public cloud computing market will reach $204 billion (approximately $132.72 billion) and will grow 16.5% this year.

The revenue-generating potential of the public cloud computing market has attracted the attention of Amazon, Microsoft and Google, and they all have a place in the cloud computing market. Although Amazon is the dominant leader in this market, it is definitely wrong to ignore Microsoft and Google.

In the past year, AWS (Amazon Cloud Service) has become an almost invincible opponent in the public cloud computing market. In 2015, AWS brought Amazon $7 billion (about 45.5 billion yuan) in revenue.

Amazon is also setting up data centers in more regions. In the field of cloud computing, decentralized data center location is not only a measure to prevent downtime, but also an important measure to avoid regulatory risks. For example, many countries require data centers that store information about their citizens to be established within their own countries.

Amazon currently has data centers in 12 different regions, many of which are in the US and currently building data centers in five other regions. But in terms of geographical distribution of data centers, Microsoft Azure is in a leading position, and currently has data centers in 20 regions; Google is far behind, and currently only has data centers in 4 regions, but it is adding more quickly. Data Center - Data centers will be set up in another 12 regions in the next 12-18 months.

In terms of revenue, Microsoft and Google still have a considerable gap. Morgan Stanley estimates that in 2015, the revenues of the two companies' cloud computing businesses were both $500 million (about RMB 3.3 billion).

Google strives to be the leader

Although Amazon currently dominates, ignoring Google’s willingness to become a leader is not considered. Urs Holzle, senior vice president of Google's technology infrastructure, estimated at the end of last year that by 2020, cloud computing business revenue will exceed advertising. Considering that Google’s advertising business revenue last year was as high as $67 billion (about RMB 45.9 billion), this is a fairly high target.

To this end, Google recently hired Diane Greene to lead the cloud computing business. Ge Lin is one of the co-founders of VMWare. Under his leadership, Google is rapidly recruiting cloud computing talent and motivating the sales team to attract more customers.

Google has already attracted SpoTIfy, and there are rumors that Apple is also considering moving some of its business to Google.

Amazon's absolute lead in the cloud computing field can not be ignored, investors should be satisfied with the powerful services developed by Amazon, the service will increase Amazon's online retail business revenue.

But it is not wise to not consider Google in the cloud computing war. Google still has a long way to go to catch up with Amazon, but it has sufficient resources and technical reserves.

Microsoft or Google will not "sit and ignore" cloud computing revenue, and Google has made great progress in catching up with Google. Industry insiders suspect that Google will catch up with Amazon in the next few years.

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