How fast is the growth of OLED TVs? Let's look at a set of data. IHS Markit data shows that in the second quarter of 2017, global OLED TV sales increased by 29.4% to a total of 282,000 units, which is only 70,000 units less than QD TV sales, and in 2016, At that time, the quantum dot TV in the Chinese market was once 7 times that of OLED. At the same time, data from Ove Cloud.com showed that OLED sales in China in the first half of 2017 rose by 96%.
In addition, IHS Markit predicts that global OLED TV revenue will grow by 71% in 2017 and forecasts that OLED TV shipments will increase from 723,000 units in 2016 to 6.6 million units in 2021. In 2019, OLED TVs will account for 59% of the high-end TV market with more than US$1,000. So will this speed up?
If it is the past, I think this speed is fast enough, but now, I believe it can be faster, because from the latest news, 55-inch OLED TV prices will break ten thousand, and this unprecedented price is precisely This year, OLED TV growth will exceed 10 times that of Skyworth. All along, the price is the biggest obstacle to the popularity of OLED TVs. The data from Ovid Cloud Network shows that the average price of OLED TVs in the first half of the year was 17,037 yuan, while the average price of quantum dots TVs was 12,747 yuan, which was close to the difference of 5,000 yuan. TV sales in the first half of the year are four times that of OLED TVs. Now, when the price advantage is reversed, the reversal of sales will also be a high probability event.
The price of 9999 yuan comes from Skyworth OLED TV S series new S8, Skyworth is defined as S8 LCD TV terminator, it is understood that the product uses OLED self-luminous display technology, the overall body thickness of only 4.7mm, lineage The advantages of OLED TVs have always been thin, saying that it is not an industrial art work.
In addition to being thin, the S8 does not discount any price in terms of picture quality. The OLED screen can realize pixel control technology, independently control each pixel of the picture, precisely control every detail of the picture, in terms of picture contrast, viewing angle and motion. The screen and other links have reached new standards. Contrast, because of the use of OLED screen, so with unlimited contrast, the black field is more profound, the details are more clear; from the viewing angle, the viewing position compared with the best viewing position in the center, the brightness and color are not attenuated; at the same time, it also It can respond quickly and without any smearing or jitter when displaying a fast moving picture, the picture is smooth and clear without losing any picture details. To support Dolby Vision, you need to know that Dolby Vision is the industry's most demanding technical standard in terms of color, brightness, and contrast. The S8's image quality is evident.
In addition, the S8 is a healthy TV, because the OLED screen does not need a backlight source, so it will not emit harmful blue light bands, and it will do little harm to the human eye. The blue wavelength band of the LED LCD TV is just in the harmful blue light band, which will cause inside the eyes. The amount of toxins in the macular area increased, which in turn seriously threatened eye health.
For sound effects, the S8 is equipped with magic sound technology and the world-famous JBL sound, allowing users to feel immersive on the scene and clear spirits. Magic sound technology can achieve accurate positioning of the sound field, DSP intelligent correction, sound preference settings, and sudden volume change protection, ensuring that the sound is in one ear, which is both comfortable and unforgettable.
On the system side, the Cool Open 6.0 system uses thousands of innovations and optimizations compared to the previous generation. It can analyze the viewing habits of the user's family through big data, based on the viewers, smart pushes, thousands of people, and It is presented in the form of a waterfall stream. At the same time, various manipulation methods such as a remote controller, a mobile phone, a keyboard, and a handle are provided for the use habits of different family members. In addition, equipped with AI intelligent voice wizard, can accurately identify, respond quickly, and find the desired content in one second.
In terms of content, in cooperation with Tencent Video, carrying a penguin TV, and having a cool video VIP, you can enjoy the full content of TV dramas, movies, animation, documentaries, music, and live sports. At the same time provide thousands of applications, including popular games, family K songs, etc., also has 40,000 + quality courses, covering pregnancy and infant, preschool education, elementary school, secondary school, practice exams, health and health, etc., with the happy blood sugar, saga There are more than 70 well-known educational institutions that are able to meet the needs of all family members.
It is understood that Skyworth has always been actively promoting the development of OLED TVs in China, launching the first OLED TV in 2013 and breaking the monopoly of OLED technology in the world in 2016. In just three years, Skyworth launched the S9 with leading-edge technologies. -I, S9300, S9D, W9 and many other OLED TVs have greatly accelerated the popularity of OLED TVs in China. This time, the price of 55-inch OLED TVs is set at 9999 yuan, which makes us feel Skyworth promote OLED TVs. Determination.
Without price constraints, what can stop the popularity of OLED?